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Senior creative strategist and writer with 9+ years’ experience shaping brand voice, editorial direction, and culturally relevant campaigns across social, video, and integrated marketing. Known for strategic social playbooks, sharp copywriting, and leading teams to deliver work that resonates with engaged, community-driven audiences. Experienced in client partnering and end-to-end delivery—pitching new business, managing timelines and overlapping projects, and running newsroom-style operations. Strong people leadership including line management and pastoral care, plus cross-functional collaboration with design, insights, and project management to consistently raise quality and impact.…Senior creative strategist and writer with 9+ years’ experience shaping brand voice, editorial direction, and culturally relevant campaigns across social, video, and integrated marketing. Known for strategic social playbooks, sharp copywriting, and leading teams to deliver work that resonates with engaged, community-driven audiences. Experienced in client partnering and end-to-end delivery—pitching new business, managing timelines and overlapping projects, and running newsroom-style operations. Strong people leadership including line management and pastoral care, plus cross-functional collaboration with design, insights, and project management to consistently raise quality and impact.

Hannah Markus

Brand Strategist, Creative Director, Copywriter, +2

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Senior creative strategist and writer with 9+ years’ experience shaping brand voice, editorial direction, and culturally relevant campaigns across social, video, and integrated marketing. Known for strategic social playbooks, sharp copywriting, and leading teams to deliver work that resonates with engaged, community-driven audiences. Experienced in client partnering and end-to-end delivery—pitching new business, managing timelines and overlapping projects, and running newsroom-style operations. Strong people leadership including line management and pastoral care, plus cross-functional collaboration with design, insights, and project management to consistently raise quality and impact.…Senior creative strategist and writer with 9+ years’ experience shaping brand voice, editorial direction, and culturally relevant campaigns across social, video, and integrated marketing. Known for strategic social playbooks, sharp copywriting, and leading teams to deliver work that resonates with engaged, community-driven audiences. Experienced in client partnering and end-to-end delivery—pitching new business, managing timelines and overlapping projects, and running newsroom-style operations. Strong people leadership including line management and pastoral care, plus cross-functional collaboration with design, insights, and project management to consistently raise quality and impact.

Available to hire

Senior creative strategist and writer with 9+ years’ experience shaping brand voice, editorial direction, and culturally relevant campaigns across social, video, and integrated marketing. Known for strategic social playbooks, sharp copywriting, and leading teams to deliver work that resonates with engaged, community-driven audiences.

Experienced in client partnering and end-to-end delivery—pitching new business, managing timelines and overlapping projects, and running newsroom-style operations. Strong people leadership including line management and pastoral care, plus cross-functional collaboration with design, insights, and project management to consistently raise quality and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

French

Intermediate

Work Experience

Senior Creative Strategist & Writer at Freelance

April 1, 2025 - Present

Crafting strategies and social guidelines for clients; revitalising social presence and building brand playbooks. Producing exceptional copy, conceptual strategic thinking, and creative ideation. Managing and developing a team of social experts; overseeing output across copywriting, creative, publishing, and community management. Working directly with clients to manage timelines and overlapping projects to ensure on-time delivery. Played a key role in new business pitching and agency growth. Contributed to internal strategic work including thought leadership, trend forecasting, and running the agency’s daily newsroom. Oversaw line management and pastoral care for reports and collaborated cross-functionally with Insights, Design, Client Services, and Project Management.

Senior Creative Strategist & Writer at Freelance

August 1, 2024 - April 1, 2025

Freelance senior creative strategy and writing delivering creative ideation, creative strategy, copywriting and scriptwriting for entertainment and media brands. Managed social media management, content strategy, team management, and project oversight for clients including social-first campaigns. Contributed cultural and editorial insight to shape campaign narratives and ensure brand consistency across platforms.

Senior Creative Strategist & Writer at Social L ead Make It Social (Agency) — Entertainment Advertising Agency

October 1, 2022 - August 1, 2024

Worked in an entertainment advertising agency during a growth phase supporting directors across client communications, account management, and project management for multiple campaigns. Helped build social campaign strategy; ideated, wrote copy, and drafted scripts across titles. Delivered campaign reporting, social listening, campaign strategy and posting/channel management. Collaborated with video editors and graphic designers for creative execution and supported platform-specific knowledge across the team.

Editor (We Are Social) at We Are Social

October 1, 2021 - October 1, 2022

Led editorial on key accounts and created editorial strategy, toolkits and campaign content. Wrote social copy, pitched for new business and scripted video content with direction support for shoots.

Freelance Creative & Content Strategist at POCC

October 1, 2020 - October 1, 2022

Ideated and wrote copy across various campaigns including UK Democracy Fund 2021 local elections (delivered OOH across London). Ran the organization’s social channels. Supported editorial accounts including We Are Social. Led editorial activities on key brand accounts and contributed to strategy and creative delivery across social and video content.

Writer / Editorial Creative at We Are Social — Social channels editor and writer

May 1, 2019 - April 30, 2021

Led editorial on accounts including McCain, Pringles, Audi and others; created editorial tone/brand persona, editorial strategy and toolkits. Wrote copy across all social channels and pitched for new clients. Scripted video content and directed shoots in collaboration with designers and video editors. Assisted in leading the agency newsroom and created feature campaigns, leading figure-in-culture insights across clients and internal work.

Content Manager at Kidadl

February 1, 2018 - May 31, 2018

Editorial content support for Kidadl. Assisted with content management and editorial coordination.

Editorial Assistant at Kidadl

October 1, 2017 - February 1, 2018

Editorial assistant supporting content creation and editorial operations.

Marketing Associate at Powervault

August 1, 2017 - October 1, 2017

Marketing support role supporting campaigns and day-to-day marketing operations.