Available to hire
Hi, I’m Hannah Murray, a strategic planner turned freelance creative consultant who loves turning ideas into measurable results. I lead brand storytelling, marketing campaigns, and content creation across social media, email, and e-commerce, partnering with teams to move fast and deliver impact.
I’m passionate about clear communication, robust systems, and authentic, people-first content. I build adaptable workflows and scalable processes that help brands listen, learn, and grow while staying true to their voice.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Freelance Creative Consultant / E-commerce & Marketing Specialist at Self-Employed
December 31, 2019 - PresentProduce and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
Design content strategies that leverage trending audio, strong hooks, and narrative techniques to increase engagement.
Create compelling, organic-style UGC (User-Generated Content) that helps brands drive awareness and sales.
Collaborate with brands to develop social-first content that integrates marketing goals while maintaining authenticity.
Analyze content performance and adjust strategy to improve engagement, retention, and conversions.
Owner at kameleon kreatives
July 31, 2025 - PresentBuilt and launched a full-service creative consulting business offering brand voice and visuals, operational strategy (Shopify and systems), email/SMS marketing, and web design. Designed brand storytelling frameworks to align visuals, messaging, and customer touchpoints. Established adaptable workflows and automation systems to streamline operations for clients across industries.
Project Manager at Mostra Coffee
May 28, 2022 - May 27, 2025Led cross-functional project execution across marketing, e-commerce, and retail teams; implemented and managed ClickUp as the company’s project hub. Spearheaded product launches from e-commerce rollout to in-store placement, coordinating with design, production, and fulfillment. Evaluated and implemented third-party software to improve operations across retail, DTC, and production. Collaborated with UX and ops teams to enhance the digital customer journey Directed CRM implementation and developed SOPs for customer service; trained company-wide staff on system adoption. Developed and executed loyalty and retention strategies that improved LTV and repeat purchases. Managed Klaviyo email and SMS marketing, including segmentation and A/B testing. Wrote all customer-facing copy across email, website, ads, packaging, and social media.
Maintained consistent brand voice and messaging across all digital and physical touchpoints.
Supported digital campaign execution and content planning for new product releases.
Education
Bachelor of Arts (BA) in English at Azusa Pacific University
August 20, 2018 - May 7, 2022Dean's List Honors, NCAA Division II Women's Water Polo, Sigma Tau Delta, English Honors Society – accepted to present at the International Convention 2022
Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
Skills
Experience Level
Expert
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