Available to hire
I’m a WordPress web developer with 4+ years of client website experience, blending practical WordPress delivery with SEO-led content structure and frontend problem solving.
I help turn messy content, unclear navigation and half-finished website ideas into responsive WordPress sites that are easier for visitors to use and easier for clients to manage. My work sits between build, support and improvement—covering Kadence, CSS and PHP theme edits, forms, archives, mobile fixes, analytics checks, SEO updates and clear client communication after launch.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance WordPress Web Developer & Digital Marketing Specialist at Self-employed
April 1, 2022 - PresentBuilt and updated WordPress websites using Kadence and Elementor, CSS tweaks, PHP theme edits, plugin setup, and responsive layout fixes. Provided post-launch support including content updates, navigation changes, form updates and mobile checks, while communicating changes clearly. Improved SEO structure on content-heavy sites via planning pages, metadata updates, internal linking, GA4, Search Console, Tag Manager and Semrush; used Lighthouse and PageSpeed Insights to monitor performance. Supported 5-10+ clients per month across website updates, newsletters, social media and reporting to deliver steady improvements without overcomplicating the process.
Freelance Digital Marketing & Web Specialist at Self-employed
April 1, 2022 - PresentCreate SEO blog posts, website copy, product descriptions, newsletters, social captions, graphics, lead magnets and campaign assets for clients across travel, food, lifestyle, home decor and local community content. Build, redesign and update WordPress websites, including landing pages, plugin setup, theme updates, speed improvements, technical fixes and SEO structure. Plan and send email campaigns in Mailchimp, Flowdesk, Beehive and HubSpot, with client newsletter work achieving results including a 50.5% open rate and 9.08% click-to-open rate. Manage and report on social content performance across Facebook, Pinterest and Instagram. Edit short-form videos in CapCut and Premiere Pro for social media, Reels/TikTok-style content and campaign assets. Support Google Ads, Meta Ads and reporting using GA4, Search Console, Tag Manager, Meta Business Suite and Google Sheets to review performance and spot practical improvements.
Frontend Engineer at Manabie
January 1, 2022 - March 1, 2022Built and improved responsive web interfaces for an EdTech product using React, TypeScript, Material UI, Redux and GraphQL, strengthening my understanding of UX, page structure and technical website performance.
Sales & Marketing Executive at Baolau
September 1, 2018 - March 1, 2019Managed marketing activity across SEO content, social media, email, Facebook ads, affiliate outreach, press releases and WordPress for a travel booking platform. Reviewed the writer team's article ideas, drafts, keywords and metadata before publication so content stayed useful, accurate and search-focused. Grew affiliate activity by finding partners, answering questions, resolving issues and improving the journey from campaign touch point to booking. Used Google Analytics to review traffic sources, booking behaviour and campaign performance, then adjusted content and outreach activity around what was working.
Founder & Digital Marketing Manager at Expatolife
January 1, 2017 - PresentBuilt a travel content website from scratch and grew it to 200,000+ monthly readers at peak and 100,000+ social followers through SEO, content strategy, social promotion and partnerships. Managed the full digital workflow, including keyword research, content planning, WordPress updates, newsletters, social posts, analytics reviews and affiliate-focused content. Monetized the site through affiliate marketing, display ads, sponsored content and brand partnerships, while improving content structure and user experience over time.
Education
BBA Marketing at Ritsumeikan Asia Pacific University
January 1, 2014 - January 1, 2018International Business at Copenhagen Business School
January 1, 2016 - January 1, 2017Web Development / Computer Science at Self-study
January 1, 2020 - December 31, 2021BBA Marketing at Ritsumeikan Asia Pacific University
January 1, 2014 - December 31, 2018International Business at Copenhagen Business School
January 1, 2016 - December 31, 2017Qualifications
Google Analytics Certification
January 11, 2030 - June 13, 2026Advanced Content & Social Tactics to Optimize SEO
January 11, 2030 - June 13, 2026IELTS 8.0
January 11, 2030 - June 30, 2026Industry Experience
Travel & Hospitality, Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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