This project involved designing the social media visual content for Shwe Myanmar Cupcakes, focusing on an Instagram campaign tailored for Static Posts (1080 x 1080). The central goal was to capture the brand’s essence—warmth, joy, and a touch of tradition—to appeal to customers seeking a premium, comforting sweet treat for everyday moments and celebrations.

Brand Essence & Messaging
Shwe Myanmar Cupcakes are handcrafted delights made with premium ingredients and a sprinkle of local flavor. The campaign messaging highlights the cupcakes as the “perfect companion” for:

Celebrating with loved ones.

Taking a sweet break at work.

Simply treating oneself.

Every piece of content aims to communicate that “Every bite is made with care to lift your mood, satisfy your cravings, and share a little happiness.”

Key Deliverables
Visual Content Production: Creating a series of rich, highly appetizing static posts that showcase the different flavor profiles (e.g., chocolate, strawberry, cherry).

Color Story: Utilizing a warm and inviting color palette for the backgrounds (deep browns, pinks, oranges, and blues) that complement the vibrant colors of the cupcakes and toppings, ensuring high visual impact.

Aesthetic & Styling: Using high-quality food photography and styling elements (like chocolate shavings, strawberries, and cherries) to emphasize the premium nature and deliciousness of the products.

Copywriting: Developing engaging captions and flavor descriptions in both the local language (Burmese) and supporting English text.

Sector & Context
Sector: Food

Agency: Freelance

Year: 2024

This project focuses on the design and execution of the JOLITRESOR Skincare digital campaign, specifically targeting Instagram Feeds (Static posts 1080 x 1080). The core objective was to translate the brand’s sophisticated, minimalist identity into compelling social media visuals and messaging that highlight the premium nature and sensory benefits of the products.

Campaign Goals & Messaging
The campaign was designed to position JOLITRESOR as a brand that nourishes, protects, and restores the skin through gentle yet effective ingredients. The messaging centers on themes of radiance, purity, and luxurious self-care by using evocative taglines:

“Lifted. Luminous. Naturally You.” (Focus on hair and body products)

“The Touch of Unrivaled Softness.” (Focus on skincare texture and hydration)

“Ignite Your Inner Luminescence.” (Focus on serums/fragrance and inner glow)

“Embrace Your Inner Radiance.” (Focus on the luxurious experience and perfume/oil packaging)

Key Deliverables
Visual Content Production: Creating a series of high-quality static image posts optimized for the Instagram platform.

Aesthetic Integration: Ensuring the social media visuals align perfectly with the established JOLITRESOR brand identity, featuring clean layouts, models conveying radiant health, and emphasizing the sleek product packaging (black and gold bottles).

Copywriting: Developing refined and luxurious product descriptions and taglines to support the visuals.

Brand Storytelling: Communicating the brand philosophy: “Every formula is crafted with care to support healthy, radiant skin that feels as good as it looks—no matter where life takes you.”

Sector & Context
Sector: Cosmetics

Agency: Freelance

Year: 2024

This project encompassed the creation of the complete visual identity and packaging design system for Vera Botanical, a brand dedicated to plant-powered cosmetic care. The goal was to establish a brand identity that reflects the purity, balance, and quiet beauty found in nature, designed specifically to soothe and connect with consumers. The brand’s motto is "Botanical Beauty. Naturally Effective."Key Deliverables & ResponsibilitiesLogo & Visual Identity System: Designing the logo, logomark (the stylized, swirling leaf/plant icon), and selecting the brand typography.Color Palette Creation: Establishing a natural, fresh color palette focused on two shades of green ($#85a74d$ and $#a1c370$) paired with black ($#000000$) and white, capturing the essence of botanicals.Packaging Design: Applying the visual identity across a range of skincare and cosmetic products, including:Face wash/cleanser tubes.Lotion/body care bottles (with pumps).Shampoo/conditioner bottles.Cream jars (featuring a natural wood-look lid).Secondary packaging (boxes).Brand Collateral: Designing supplementary items such as business cards and a brand guidebook/lookbook to ensure consistent application of the new identity.Aesthetic DirectionThe design emphasizes a calm, clean, and refreshing aesthetic. Every element, from the gentle, natural curves of the logomark to the clean typography and the use of the green color palette, works to convey that the products are plant-powered, soothing, and effective. The overall look is modern, natural, and emphasizes the connection to botanical ingredients like Aloe Vera.

This project involved developing a comprehensive brand identity and packaging design system for JOLITRESOR Skincare, a new premium, cruelty-free cosmetic line. The core objective was to translate the brand’s tagline, “Nourish. Glow. Repeat.”, into a visually sophisticated, luxurious, and highly recognizable aesthetic that communicates purity and high quality.

Key Responsibilities
Logo & Visual Identity System Design: Creating the primary logo, logomark (the stylized floral/leaf icon), color palette, and establishing the overall visual language.

Packaging Design: Applying the identity system to a range of products, including serums, lotions, and conditioners, to ensure a cohesive and minimalist appearance.

Aesthetic Direction: Defining a sophisticated, minimalist, and luxury aesthetic through a restrained color palette (blacks, oranges, and subtle greens/grays) and clean typography.

Visual System Establishment: Implementing a design that is adaptable yet consistent across all product formats, ensuring instant brand recognition and shelf appeal within the premium skincare sector.

Outcome
The resulting design is a cohesive and elegant visual system characterized by a clean black and gold palette for the serum, and pristine white packaging for the lotions and body products, all unified by the distinctive JOLITRESOR logomark and refined typography.

This project encompasses a multi-faceted digital and print advertising campaign for Dove, strategically showcasing key product lines to appeal to a broad consumer base seeking premium skin and hair care.

Campaign Pillars & Products Featured:
Men’s Fortifying Care: Highlighting the Dove Men+Care Thick & Strong line, targeting men who desire strong, healthy-looking hair with a focus on 2-in-1 convenience.

Everyday Freshness: Promoting the invigorating qualities of the Dove Go Fresh line (specifically Cucumber & Green Tea Body Lotion and soap), emphasizing a feeling of long-lasting, cooling hydration.

Indulgent Comfort & Spa Experience: Featuring the luxurious Dove DermaSpa Cashmere Comfort and other comfort-focused lotions, positioned for intense moisturization and a pampered, spa-like experience at home.

Deep Skin Nourishment: Showcasing the Dove Nourishing Cream Bath and other nourishing products to convey deep hydration and care for soft, supple skin after showering.

Campaign Objectives:
Increase Awareness: Raise consumer awareness across the featured product lines.

Targeted Appeal: Use distinct creative assets to successfully target both male (Men+Care) and general/female consumers (Go Fresh, DermaSpa, Cream Bath).

Communicate Key Benefits: Clearly communicate the core benefits of nourishment, freshness, and comfort as the hallmarks of the Dove brand experience.

Drive Purchase: Encourage trial and repeat purchase of the featured cosmetic and personal care products.

This project outlines the comprehensive branding and visual identity development for Ayalla Table Water, a premium water brand positioned to humanize hydration and appeal to individuals, families, and businesses who prioritize health, elegance, and environmental responsibility.

The core objective was to create an identity that conveys purity, clarity, calmness, wellness, and modern elegance, moving away from overly clinical or corporate rigidity. Key elements established include:

Brand Mission: To deliver clean, refreshing water in every sip while fostering a culture of wellness and sustainability.

Visual Identity: Defined by a clean, geometric logo (a 3D cube derived from a “Y” and a rectangle) and a “Bright Sky Blue” color palette, representing water, freshness, clarity, and vitality. The psychological effect is intended to evoke feelings of cleanliness, trust, serenity, and openness.

Brand Word: “HydraWell” – Hydration + Wellness.

Tone & Style: Approachable, reliable, elegant (soft with thoughtful visuals), modern (simplified, forward-looking design), and sustainable.

The project encompassed the creation of the Logo Grid System, LogoMark Concept, Color Palette, Typography, and application across various collateral, including product packaging (bottles), promotional posters, and merchandise (tote bags, baseball caps), ensuring a cohesive and premium brand experience in line with the promise: “To hydrate with care, clarity, and calm.”