🍷 MHD Terrazas de los Andes – Cloud Toast Mini Program Activation

Role: Brand Consultant
Client: Moët Hennessy Diageo (MHD)
Date: Apr – May 2024

Objective: Lead the end-to-end execution of a mini-program-based O2O campaign for online check-ins and offline tasting voucher redemption.

Key Contributions & Results:
Client & Vendor Coordination: Served as the primary contact between the brand and the vendor, managing communication, tracking progress, and ensuring quality.
Process & Compliance: Translated core rules into clear technical specs and user journeys. Drafted legally sound terms and conditions in collaboration with legal counsel.
Creative & Visuals: Contributed the campaign concept. Oversaw the delivery of all visual assets, ensuring pixel-perfect execution according to design specifications.
On-Site Support: Facilitated user check-in and voucher redemption at the offline event.
Outcome: Successfully launched a stable executed mini-program that met all design requirements, effectively driving on-site participation and achieving event goals.