Hanqing Su (Kristen Su)

Role: Account Manager / On-site Support
Date: 2023.4-6

Objective: Support OPPO’s global launch of its new foldable phone in Europe and Southeast Asia during the French Open, leveraging the tournament’s premium IP through localized KOL content to enhance brand image.

Key Contributions:
Global KOL Coordination: Led end‑to‑end KOL selection, negotiation, and contracting across Europe and Southeast Asia.
On‑Site Production Support in Paris: Provided full‑cycle support to KOLs during the tournament, facilitating shoot coordination.
Content Review & Localization: Provided localization‑focused optimization recommendations for Facebook/Instagram ads.
Outcome: Delivered 10 high‑quality KOL assets (Story, Feed, Reels) on‑schedule.

Role: Senior Marketing Manager
Date: 2025.3-4

My responsibilities:
Positioning: Reimagined a traditional booth as an immersive “AI Experience & Challenge Zone,” creating a closed-loop journey from engagement to conversion.
Experience: Designed intuitive AI swing sessions that instantly generated personalized “sports reports,” translating AI tech into tangible consumer value.
Growth Funnel: Engineered the path: On-site trial → Challenge success for prize draw entry → Follow brand social media → Share Xiaohongshu posts for extra entries, effectively converting foot traffic into online followers and UGC.
Integrated Coordination: Independently managed spatial design, AI setup, game mechanics, prize logistics, and on-site staffing to ensure smooth operation.

Outcome: Drove over 1,000 new high-intent followers in 3 days while educating participants on AI training benefits， significantly boosting brand awareness among the target audience.

Role: Project Manager
Date: Aug – Oct 2023

Key Achievements:
Made Babolat the tournament’s first brand to run integrated e-commerce livestreams with ATP players and CSR storytelling.

My Core Responsibilities:
Led end-to-end execution, including budget, contracts, planning, and cross-team coordination.
Produced live content featuring 2 top ATP players and managed the tournament livestream.
Drove the CSR narrative by documenting 5 rural children’s experiences for multi-platform distribution.
Served as primary client contact, ensuring alignment and on-time delivery.