Role: Account Manager / On-site Support
Date: 2023.4-6

Objective: Support OPPO’s global launch of its new foldable phone in Europe and Southeast Asia during the French Open, leveraging the tournament’s premium IP through localized KOL content to enhance brand image.

Key Contributions:
Global KOL Coordination: Led end‑to‑end KOL selection, negotiation, and contracting across Europe and Southeast Asia.
On‑Site Production Support in Paris: Provided full‑cycle support to KOLs during the tournament, facilitating shoot coordination.
Content Review & Localization: Provided localization‑focused optimization recommendations for Facebook/Instagram ads.
Outcome: Delivered 10 high‑quality KOL assets (Story, Feed, Reels) on‑schedule.

Role: Senior Marketing Manager
Date: 2025.3-4

My responsibilities:
Positioning: Reimagined a traditional booth as an immersive “AI Experience & Challenge Zone,” creating a closed-loop journey from engagement to conversion.
Experience: Designed intuitive AI swing sessions that instantly generated personalized “sports reports,” translating AI tech into tangible consumer value.
Growth Funnel: Engineered the path: On-site trial → Challenge success for prize draw entry → Follow brand social media → Share Xiaohongshu posts for extra entries, effectively converting foot traffic into online followers and UGC.
Integrated Coordination: Independently managed spatial design, AI setup, game mechanics, prize logistics, and on-site staffing to ensure smooth operation.

Outcome: Drove over 1,000 new high-intent followers in 3 days while educating participants on AI training benefits， significantly boosting brand awareness among the target audience.

Role: Project Manager
Date: Aug – Oct 2023

Key Achievements:
Made Babolat the tournament’s first brand to run integrated e-commerce livestreams with ATP players and CSR storytelling.

My Core Responsibilities:
Led end-to-end execution, including budget, contracts, planning, and cross-team coordination.
Produced live content featuring 2 top ATP players and managed the tournament livestream.
Drove the CSR narrative by documenting 5 rural children’s experiences for multi-platform distribution.
Served as primary client contact, ensuring alignment and on-time delivery.

Objective: Successfully execute a launch for new vintages, ensuring a seamless online-offline experience while significantly optimizing costs and building the brand’s digital presence.

Role: Account Manager (Freelance)
Date: 2023
Client: DBR Lafite Rothschild

Key Contributions & Results:
Cost-Efficient Vendor Management: Sourced, negotiated with, and remotely managed core AV suppliers, reducing costs by 40% while ensuring high-quality deliverables through detailed briefings, virtual oversight, and daily reviews.
Digital Content & Livestreaming: Built the brand’s WeChat Video Channel from scratch and remotely directed the launch event livestream.
Brand Visuals & Content: Established the official WeChat VI; led copy finalization and content quality control; translated the PR dinner menu to critical acclaim.
Outcome: Delivered a high-quality, integrated launch with 40% cost savings and elevated the brand’s digital aesthetic through unified visuals.

Role: Brand Consultant
Client: Moët Hennessy Diageo (MHD)
Date: Apr – May 2024

Objective: Lead the end-to-end execution of a mini-program-based O2O campaign for online check-ins and offline tasting voucher redemption.

Key Contributions & Results:
Client & Vendor Coordination: Served as the primary contact between the brand and the vendor, managing communication, tracking progress, and ensuring quality.
Process & Compliance: Translated core rules into clear technical specs and user journeys. Drafted legally sound terms and conditions in collaboration with legal counsel.
Creative & Visuals: Contributed the campaign concept. Oversaw the delivery of all visual assets, ensuring pixel-perfect execution according to design specifications.
On-Site Support: Facilitated user check-in and voucher redemption at the offline event.
Outcome: Successfully launched a stable executed mini-program that met all design requirements, effectively driving on-site participation and achieving event goals.