HelloTennis under China Open @Beijing Bread Festival (Beijing)

Role: Senior Marketing Manager
Date: 2025.3-4

My responsibilities:
Positioning: Reimagined a traditional booth as an immersive “AI Experience & Challenge Zone,” creating a closed-loop journey from engagement to conversion.
Experience: Designed intuitive AI swing sessions that instantly generated personalized “sports reports,” translating AI tech into tangible consumer value.
Growth Funnel: Engineered the path: On-site trial → Challenge success for prize draw entry → Follow brand social media → Share Xiaohongshu posts for extra entries, effectively converting foot traffic into online followers and UGC.
Integrated Coordination: Independently managed spatial design, AI setup, game mechanics, prize logistics, and on-site staffing to ensure smooth operation.

Outcome: Drove over 1,000 new high-intent followers in 3 days while educating participants on AI training benefits， significantly boosting brand awareness among the target audience.