Babolat x Shanghai Masters – Ecommerce Livestream (Shanghai)

Role: Project Manager
Date: Aug – Oct 2023

Key Achievements:
Made Babolat the tournament’s first brand to run integrated e-commerce livestreams with ATP players and CSR storytelling.

My Core Responsibilities:
Led end-to-end execution, including budget, contracts, planning, and cross-team coordination.
Produced live content featuring 2 top ATP players and managed the tournament livestream.
Drove the CSR narrative by documenting 5 rural children’s experiences for multi-platform distribution.
Served as primary client contact, ensuring alignment and on-time delivery.