Long Dai (under DBR Lafite) – New Vintage Launch PR event

Objective: Successfully execute a launch for new vintages, ensuring a seamless online-offline experience while significantly optimizing costs and building the brand’s digital presence.

Role: Account Manager (Freelance)
Date: 2023
Client: DBR Lafite Rothschild

Key Contributions & Results:
Cost-Efficient Vendor Management: Sourced, negotiated with, and remotely managed core AV suppliers, reducing costs by 40% while ensuring high-quality deliverables through detailed briefings, virtual oversight, and daily reviews.
Digital Content & Livestreaming: Built the brand’s WeChat Video Channel from scratch and remotely directed the launch event livestream.
Brand Visuals & Content: Established the official WeChat VI; led copy finalization and content quality control; translated the PR dinner menu to critical acclaim.
Outcome: Delivered a high-quality, integrated launch with 40% cost savings and elevated the brand’s digital aesthetic through unified visuals.