I led Maisha’s campaign strategy and owned social growth, creative direction, and execution for a major revenue push. I developed the campaign idea, mapped the customer journey, and created a content plan that made the product the main character across social feeds. Tactics included a tight promotional cadence, product-first storytelling, attention-tested creative formats, and prioritized content that drove urgency and conversion.

The result: a campaign that lifted sales by 300 percent versus baseline and grew the brand’s social following by 80,000 in six months. I handled creative briefs, content calendar, paid amplification priorities, and cadence planning so that each asset had a clear role — awareness, consideration, or conversion. The campaign also created repeatable templates and a playbook the team now uses for subsequent launches.

I managed The Page’s end-to-end Meta Ads function: strategy, planning, creative direction, execution, and ongoing optimisation. I rebuilt the ad funnel from the ground up, implemented disciplined audience segmentation and creative testing, and aligned landing page messaging with ad creative to reduce drop off. I established reporting cadences and KPI thresholds so optimisation decisions were fast and data driven.

The result: Meta went from zero to roughly 30 percent of total revenue in eight months. Campaigns consistently returned a 5 to 6x ROAS through a mix of prospecting, retargeting, and product catalogue tactics. Beyond immediate revenue, I handed over a documented ad playbook, tested creative templates, and a framework for scaling without losing efficiency.

I managed digital and social for Wahaca, a leading UK restaurant group. I handled an audience of more than 70K across platforms and grew visibility through consistent content, campaign planning, and community management. In under three months, my content delivered over 500K impressions. My work strengthened Wahaca’s brand presence online and improved customer engagement across key touchpoints.

I led brand, content, and growth strategy for DIEM, a mood based fragrance brand. I developed a full acquisition and retention plan, refined the brand expression, and built clear channel strategies across social, email, community, and campaigns. The work focused on reducing friction for first time buyers, shaping stronger brand storytelling, and creating systems the founder could use to execute consistently. I also structured DIEM’s Starter Kit funnel and planned seasonal campaigns that strengthened customer understanding and repeat purchase behaviour.