Paid Social Growth & Performance — The Page UK

I managed The Page’s end-to-end Meta Ads function: strategy, planning, creative direction, execution, and ongoing optimisation. I rebuilt the ad funnel from the ground up, implemented disciplined audience segmentation and creative testing, and aligned landing page messaging with ad creative to reduce drop off. I established reporting cadences and KPI thresholds so optimisation decisions were fast and data driven.

The result: Meta went from zero to roughly 30 percent of total revenue in eight months. Campaigns consistently returned a 5 to 6x ROAS through a mix of prospecting, retargeting, and product catalogue tactics. Beyond immediate revenue, I handed over a documented ad playbook, tested creative templates, and a framework for scaling without losing efficiency.