Available to hire
Dynamic and results-oriented professional with a solid foundation in marketing, public relations, consulting, and brand management. I have a proven track record of driving impactful communication and marketing strategies for hospitality, sports, and lifestyle brands, adeptly utilising digital, social, and conventional media alongside influencer marketing to amplify brand visibility.
Complementing my practical expertise is a strong academic background. I recently completed an MSc in Management with a specialization in Digital Management, building on my Bachelor’s in Business Administration (Marketing) and a Post Graduate Diploma in International Marketing—each contributing to a well-rounded and robust marketing acumen.
Furthermore, I hold certifications spanning diverse domains such as digital marketing, finance, and technology, underscoring my unwavering commitment to continuous learning and skill development.
Driven by a relentless pursuit of excellence and a love for marketing and sports, I’m eager to bring my expertise and enthusiasm to new challenges. Let’s connect and explore opportunities for collaboration.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Associate at Web Health Network Media
June 1, 2025 - September 23, 2025Optimized digital marketing campaigns across DV360 and Google Ads by analyzing pacing, budgets, and bidding strategies, resulting in a 28% CTR uplift and 15% reduction in CPA while consistently achieving client KPIs. Prepared client-facing performance reports by pulling stats, setting up dashboards, and transforming complex campaign data into actionable insights, contributing to a 15% improvement in client satisfaction. Coordinated cross-functional teams via trackers and meeting notes to ensure timely campaign delivery, and proofed reports, assets, and presentations to reduce revisions by 20%.
Marketing Associate at Web Health Network Media
June 1, 2025 - September 23, 2025Optimized digital marketing campaigns across DV360 and Google Ads by analyzing pacing, budgets, and bidding strategies; improved CTR by 28% and reduced CPA by 15%, ensuring client KPIs were consistently achieved. Delivered client-facing performance reports by pulling stats, setting up reports, and transforming complex campaign data into insights; improved client satisfaction scores by 15%. Coordinated cross-functional teams by maintaining trackers, agendas, and meeting notes to ensure alignment on campaign timelines and deliverables. Proofed and quality-checked reports, campaign assets, and presentations to maintain accuracy and attention to detail, reducing revisions by 20%.
Marketing Associate at Web Health Network Media
June 1, 2025 - September 23, 2025Optimized digital marketing campaigns across DV360 and Google Ads by analyzing pacing, budgets, and bidding strategies; improved CTR by 28% and reduced CPA by 15%, ensuring client KPIs were consistently achieved. Delivered client-facing performance reports by pulling stats, setting up reports, and transforming complex campaign data into insights; improved client satisfaction scores by 15%. Coordinated cross-functional teams by maintaining trackers, agendas, and meeting notes to ensure alignment on campaign timelines and deliverables. Proofed and quality-checked reports, campaign assets, and presentations to maintain accuracy and attention to detail, reducing revisions by 20%.
Trainee Account Executive / Associate Account Executive at Adfactors PR Pvt. Ltd.
July 1, 2023 - September 23, 2025Led go-to-market PR and influencer campaigns for a high-end restaurant launch, coordinating creators, tracking deliverables, and supporting end-to-end execution including influencer seeding and media mailer kits, securing $2.1M earned media. Built strategic alliances with influencers and luxury brands, negotiating deliverables and elevating a premium glassware client among high-value consumers, boosting brand recall by 20%. Conducted competitive benchmarking, social listening, and influencer performance analysis using Meltwater, delivering actionable insights for strategy; drafted press releases and media briefs in line with brand guidelines.
Trainee Account Executive | Associate Account Executive at Adfactors PR Pvt. Ltd.
July 1, 2023 - September 23, 2025Led go-to-market PR and influencer campaign for a high-end restaurant launch; liaised with creators, tracked deliverables, and supported end-to-end campaign execution including influencer seeding and media mailer kits, securing $2.1M earned media. Built strategic alliances with influencers and luxury brands, negotiating deliverables and positioning a premium glassware client among high-value consumers, boosting brand recall by 20%. Conducted competitive benchmarking, social listening, and influencer performance analysis using Meltwater; tracked coverage, maintained documents, and monitored industry trends, delivering insights that informed client strategy. Drafted, proofed, and edited press releases, blog-style thought leadership pieces, leadership speeches, and media briefs, maintaining strict adherence to brand and style guidelines for luxury and consumer clients, while ensuring error-free execution.
Trainee Account Executive | Associate Account Executive at Adfactors PR Pvt. Ltd.
July 1, 2023 - September 23, 2025Led go-to-market PR and influencer campaign for a high-end restaurant launch; liaised with creators, tracked deliverables, and supported end-to-end campaign execution including influencer seeding and media mailer kits, securing $2.1M earned media. Built strategic alliances with influencers and luxury brands, negotiating deliverables and positioning a premium glassware client among high-value consumers, boosting brand recall by 20%. Conducted competitive benchmarking, social listening, and influencer performance analysis using Meltwater; tracked coverage, maintained documents, and monitored industry trends, delivering insights that informed client strategy. Drafted, proofed, and edited press releases, blog-style thought leadership pieces, leadership speeches, and media briefs, maintaining strict adherence to brand and style guidelines for luxury and consumer clients, while ensuring error-free execution.
Brand Consulting Intern at Meraki Sport & Entertainment Pvt. Ltd.
April 1, 2021 - September 23, 2025Executed paid social campaigns across Instagram, Facebook, YouTube, and TikTok; achieved 25% higher engagement and 30% follower growth within 2 months. Conducted consumer insight research and competitor benchmarking to support the India digital launch of a global football brand, providing actionable positioning insights for leadership. Developed and tested multi-format event collateral, coordinated with vendors and influencers, and monitored activations for feedback and performance, producing coverage reports and status updates that contributed to a 15% increase in event attendance.
Brand Consulting Intern at Meraki Sport & Entertainment Pvt. Ltd.
April 1, 2021 - September 23, 2025Executed paid social campaigns by designing targeted content calendars across Instagram, Facebook, YouTube, and TikTok; achieved 25% higher engagement and 30% follower growth in 2 months. Conducted consumer insight research and competitor benchmarking, supporting the India digital launch of a global brand with actionable positioning insights for leadership. Developed and tested multi-format event collateral (press kits, static, video, carousel ads, newsletters) to support campaign promotion; liaised with event vendors and influencer partners to ensure timely delivery. Monitored communication channels and influencer activations for feedback and performance metrics; compiled coverage reports and status documents, recommending improvements that increased event attendance by 15%.
Brand Consulting Intern at Meraki Sport & Entertainment Pvt. Ltd.
April 1, 2021 - September 23, 2025Executed paid social campaigns by designing targeted content calendars across Instagram, Facebook, YouTube, and TikTok; achieved 25% higher engagement and 30% follower growth in 2 months. Conducted consumer insight research and competitor benchmarking, supporting the India digital launch of a global brand with actionable positioning insights for leadership. Developed and tested multi-format event collateral (press kits, static, video, carousel ads, newsletters) to support campaign promotion; liaised with event vendors and influencer partners to ensure timely delivery. Monitored communication channels and influencer activations for feedback and performance metrics; compiled coverage reports and status documents, recommending improvements that increased event attendance by 15%.
Education
Master of Science in Management (MSc), Digital Management at Ivey Business School, Western University
January 1, 2023 - January 1, 2025Post Graduate Diploma in International Marketing at Sri Guru Gobind Singh College of Commerce, University of Delhi
January 1, 2021 - January 1, 2022Bachelor of Business Administration (BBA), Marketing at Anil Surendra Modi School of Commerce, NMIMS University
January 1, 2018 - January 1, 2021Master of Science in Management (MSc), Digital Management at Ivey Business School, Western University
January 1, 2023 - January 1, 2025Post Graduate Diploma in International Marketing at Sri Guru Gobind Singh College of Commerce, University of Delhi
January 1, 2021 - January 1, 2022Bachelor of Business Administration (BBA), Marketing at Anil Surendra Modi School of Commerce, NMIMS University
January 1, 2018 - January 1, 2021Master of Science in Management (MSc), Digital Management at Ivey Business School, Western University
January 1, 2023 - January 1, 2025Post Graduate Diploma in International Marketing at Sri Guru Gobind Singh College of Commerce, University of Delhi
January 1, 2021 - January 1, 2022Bachelor of Business Administration (BBA), Marketing at Anil Surendra Modi School of Commerce, NMIMS University
January 1, 2018 - January 1, 2021Intro to Data Analytics at Meta
January 1, 2024 - September 23, 2025Fundamentals of Digital Marketing at Google
January 1, 2020 - September 23, 2025Financial Markets at Yale
January 1, 2020 - September 23, 2025Qualifications
Certified Brand Manager (CPG Camp – Brand Management Boot Camp, 2024)
January 1, 2024 - September 23, 2025Intro to Data Analytics (Meta, 2024)
January 1, 2024 - September 23, 2025Fundamentals of Digital Marketing (Google, 2020)
January 1, 2020 - September 23, 2025Financial Markets (Yale, 2020)
January 1, 2020 - September 23, 2025Certified Brand Manager (CPG Camp – Brand Management Boot Camp)
January 1, 2024 - September 23, 2025Intro to Data Analytics (Meta)
January 1, 2024 - September 23, 2025Fundamentals of Digital Marketing (Google)
January 1, 2020 - September 23, 2025Financial Markets (Yale)
January 1, 2020 - September 23, 2025Certified Brand Manager (CPG Camp – Brand Management Boot Camp)
January 1, 2024 - September 23, 2025Certified Brand Manager (CPG Camp – Brand Management Boot Camp)
January 1, 2024 - September 23, 2025Intro to Data Analytics
January 1, 2024 - September 23, 2025Fundamentals of Digital Marketing
January 1, 2020 - September 23, 2025Financial Markets
January 1, 2020 - September 23, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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