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Hi there! I’m Haris King, a B2B Marketing and GTM Strategist with 7 years of cold-email outreach experience and 2 years specializing in automated outbound campaigns across SaaS, tech, and high-growth startups. I’ve built and executed multi-channel outbound programs that consistently hit 3%+ reply rates while preserving a strong sender reputation and high deliverability. I love turning data into action, leveraging automation and AI tools to boost performance, and delivering measurable ROI for clients and teams. I enjoy refining messaging, optimizing campaigns through continuous testing, and collaborating cross-functionally to drive revenue growth.…Hi there! I’m Haris King, a B2B Marketing and GTM Strategist with 7 years of cold-email outreach experience and 2 years specializing in automated outbound campaigns across SaaS, tech, and high-growth startups. I’ve built and executed multi-channel outbound programs that consistently hit 3%+ reply rates while preserving a strong sender reputation and high deliverability. I love turning data into action, leveraging automation and AI tools to boost performance, and delivering measurable ROI for clients and teams. I enjoy refining messaging, optimizing campaigns through continuous testing, and collaborating cross-functionally to drive revenue growth.

Haris King

Marketing Strategist, Growth Marketer, Marketing Automation Specialist, +2

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Hi there! I’m Haris King, a B2B Marketing and GTM Strategist with 7 years of cold-email outreach experience and 2 years specializing in automated outbound campaigns across SaaS, tech, and high-growth startups. I’ve built and executed multi-channel outbound programs that consistently hit 3%+ reply rates while preserving a strong sender reputation and high deliverability. I love turning data into action, leveraging automation and AI tools to boost performance, and delivering measurable ROI for clients and teams. I enjoy refining messaging, optimizing campaigns through continuous testing, and collaborating cross-functionally to drive revenue growth.…Hi there! I’m Haris King, a B2B Marketing and GTM Strategist with 7 years of cold-email outreach experience and 2 years specializing in automated outbound campaigns across SaaS, tech, and high-growth startups. I’ve built and executed multi-channel outbound programs that consistently hit 3%+ reply rates while preserving a strong sender reputation and high deliverability. I love turning data into action, leveraging automation and AI tools to boost performance, and delivering measurable ROI for clients and teams. I enjoy refining messaging, optimizing campaigns through continuous testing, and collaborating cross-functionally to drive revenue growth.

Available to hire

Hi there! I’m Haris King, a B2B Marketing and GTM Strategist with 7 years of cold-email outreach experience and 2 years specializing in automated outbound campaigns across SaaS, tech, and high-growth startups. I’ve built and executed multi-channel outbound programs that consistently hit 3%+ reply rates while preserving a strong sender reputation and high deliverability.

I love turning data into action, leveraging automation and AI tools to boost performance, and delivering measurable ROI for clients and teams. I enjoy refining messaging, optimizing campaigns through continuous testing, and collaborating cross-functionally to drive revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

GTM Strategist at Autotrend

May 1, 2023 - Present

As a GTM Specialist at Autotrend, I successfully managed multi-channel B2B outbound campaigns for over 15 SaaS clients. I led the entire lead generation lifecycle, from building comprehensive, high-quality prospect data bases to crafting and refining messaging frameworks. My work focused on leveraging automation and AI tools to enhance campaign performance and efficiency, consistently improving key metrics like reply rates and meeting bookings. I also provided ongoing performance analysis to optimize our strategy, ensuring a high ROI and strong client satisfaction.

Outbound Strategist at Gridlock

April 1, 2023 - October 24, 2025

My main responsibility was to conduct cold outreach to prospects to generate warm leads for the sales team. I executed cold email and LinkedIn campaigns for B2B clients, achieving a 32% positive reply rate. I crafted messaging using segmentation, built prospecting lists with LinkedIn Sales Navigator, FindThatLead, and Hunter.io, and tested 60+ campaign angles, increasing positive replies by 25%. I delivered weekly campaign reports.

Email Marketing Executive at CyberSmart

September 1, 2020 - October 24, 2025

My primary focus was on optimizing our email marketing channels to generate high-quality leads. I achieved this by A/B testing copy and CTAs, which led to a 35% increase in MQLs and a consistent flow of prospects for the sales team. I drove a 35% increase in marketing qualified leads (MQLs) in 6 months through targeted email nurture campaigns. Generated over 240 new leads per quarter by developing and executing a strategic email marketing program. Increased email-to-lead conversion rate from 2% to 5.5% and contributed $250K in Q3 sales pipeline.