I’m a Brand and Social Strategist with over five years of experience, passionate about building meaningful connections between brands and their audiences. I specialise in Direct-to-Consumer brand development through strategic storytelling, social strategy, and campaign execution. With experience in both freelance and in-house roles, I manage the creative process end-to-end—from concept to delivery—while identifying and bridging brand disconnects to drive impact and conversion. I have a strong eye for detail and a deep understanding of consumer behaviour. I’ve led campaigns that elevate brand perception, boost engagement, and deliver measurable results. My experience spans product launches, influencer collaborations, social strategy, and content production, with a focus on authenticity, innovation, and long-term brand growth.…I’m a Brand and Social Strategist with over five years of experience, passionate about building meaningful connections between brands and their audiences. I specialise in Direct-to-Consumer brand development through strategic storytelling, social strategy, and campaign execution. With experience in both freelance and in-house roles, I manage the creative process end-to-end—from concept to delivery—while identifying and bridging brand disconnects to drive impact and conversion. I have a strong eye for detail and a deep understanding of consumer behaviour. I’ve led campaigns that elevate brand perception, boost engagement, and deliver measurable results. My experience spans product launches, influencer collaborations, social strategy, and content production, with a focus on authenticity, innovation, and long-term brand growth.WWWW…