Sarah Harper

Contract work for renowned Colour Expert Maria Killam's Marketing Team, developing and executing the Killam Colour System®'s educational products, tools, courses and events. Designing and delivering requested Social Media assets according to a given brief that accurately communicates the brand's objective in Maria's personal tone and delivery, while maintaining her personal aesthetic and adhering to brand kit. Designing and building Email Flows and Campaigns within Klaviyo for effective conversion for various sales and products. Learning and understanding the Killam Colour System®, Benjamin Moore® and Sherwin-Williams® interior and exterior paint finishes and colors within specific collections.

Remote contract role for Lexa Quinn Marketing | Sioux Falls, SD Clients: Sugarboo & Co. | Lycette Designs Designing and delivering retail and wholesale emails. Designs are created using briefs, mockups, and pre-approved content, while using company's brand standards and assets as my guide. Incorporating movement into designs using created GIFs. Building emails in Klaviyo, incorporating links and injecting assets with alt text. Using Clickup for project management and internal communication.

Digital Marketing Specialist at the Schmidt Family of Companies for Coldwell Banker offices and agents (residential and luxury) across the company's 4 main regions: West and Northern Michigan (including the Upper Peninsula), Northeast Ohio, East and West Florida Coasts, and the U.S. Virgin Islands. My role in the Digital Accelerator Program (DAP) consisted of maintaining 6-15 office and agent accounts, understanding individuals' marketing goals and leading their digital marketing efforts each month with the following deliverables: - Google Ad Campaigns - Meta Ads (Facebook and/or Instagram) - Creating/Maintaining a Google Business Page (agents/offices) - Weekly Social Graphics, posts, and/or videos - Website creation, edits, SEO Maintenance - Brand Development (Logos, Assets, Moxi Websites/WordPress Web Design) - Creating Assets for individual Newsletters (created within Moxi Present) - Monthly Virtual Calls - Custom agent projects as requested - Regional office-specific assets (Leaderboards, data, etc) Each agent's assets are created internally and stored in Brandfolder and Google Drives, which are shared among the Marketing team. Secure Google Sheets are used exclusively to manage and record agent account information, call logs, and ad spend/performance data. Annual Client Ad performance data is compiled at the end of Q4. Led initiatives to update regional web pages to maintain consistency with and reflect corporate brand standards. Delivered assets and content to agents that met NAR compliance and company standards