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Performance Marketing & Growth Leader with deep experience scaling acquisition through Paid Search, Social, Display, and full-funnel strategy. Managed and optimized $15M+ in annual media budgets across enterprise and high-growth brands including Marriott, Walmart Connect, and Google-embedded teams. Proven track record of uncovering six-figure incremental revenue opportunities, improving marketing efficiency, and aligning media strategy with business growth goals. Experienced in MMM frameworks, advanced bidding strategies, conversion infrastructure, and cross-functional collaboration with engineering, product, and analytics teams to drive measurable revenue impact.…Performance Marketing & Growth Leader with deep experience scaling acquisition through Paid Search, Social, Display, and full-funnel strategy. Managed and optimized $15M+ in annual media budgets across enterprise and high-growth brands including Marriott, Walmart Connect, and Google-embedded teams. Proven track record of uncovering six-figure incremental revenue opportunities, improving marketing efficiency, and aligning media strategy with business growth goals. Experienced in MMM frameworks, advanced bidding strategies, conversion infrastructure, and cross-functional collaboration with engineering, product, and analytics teams to drive measurable revenue impact.

Harp

Performance Marketer, Growth Marketer, Digital Marketer, +7

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Performance Marketing & Growth Leader with deep experience scaling acquisition through Paid Search, Social, Display, and full-funnel strategy. Managed and optimized $15M+ in annual media budgets across enterprise and high-growth brands including Marriott, Walmart Connect, and Google-embedded teams. Proven track record of uncovering six-figure incremental revenue opportunities, improving marketing efficiency, and aligning media strategy with business growth goals. Experienced in MMM frameworks, advanced bidding strategies, conversion infrastructure, and cross-functional collaboration with engineering, product, and analytics teams to drive measurable revenue impact.…Performance Marketing & Growth Leader with deep experience scaling acquisition through Paid Search, Social, Display, and full-funnel strategy. Managed and optimized $15M+ in annual media budgets across enterprise and high-growth brands including Marriott, Walmart Connect, and Google-embedded teams. Proven track record of uncovering six-figure incremental revenue opportunities, improving marketing efficiency, and aligning media strategy with business growth goals. Experienced in MMM frameworks, advanced bidding strategies, conversion infrastructure, and cross-functional collaboration with engineering, product, and analytics teams to drive measurable revenue impact.

Available to hire

Performance Marketing & Growth Leader with deep experience scaling acquisition through Paid Search, Social, Display, and full-funnel strategy. Managed and optimized $15M+ in annual media budgets across enterprise and high-growth brands including Marriott, Walmart Connect, and Google-embedded teams. Proven track record of uncovering six-figure incremental revenue opportunities, improving marketing efficiency, and aligning media strategy with business growth goals. Experienced in MMM frameworks, advanced bidding strategies, conversion infrastructure, and cross-functional collaboration with engineering, product, and analytics teams to drive measurable revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Panjabi, Punjabi

Fluent

Hindi

Fluent

Spanish; Castilian

Intermediate

English

Fluent

Work Experience

Search Performance Manager (Contract) at Walmart Connect

May 1, 2025 - September 1, 2025

Contract role leading paid search strategy for Walmart Connect. Responsibilities included converting contacts from social media, email campaigns, and events into clients; improving conversion workflows and onboarding; expanding social media presence; designing the UI/UX of company websites and mobile applications; creating and executing paid search strategies across Google and Bing for Marriott and mattress vertical properties; aligning with client KPI goals, budgets, and ROI targets; conducting keyword, bidding, audience, competitor, ad copy, and landing page optimization; launching and testing auction-time bidding and audience-based strategies; collaborating with Google/Bing representatives on features and optimization opportunities; launching YouTube retargeting and display campaigns; monitoring, reporting, and optimizing website and campaign activity across organic, paid, and display channels; delivering weekly and monthly KPI reports; working with leadership to ensure SEO/SEM effo

Senior Paid Media Associate (Contract)

May 1, 2014 - March 1, 2018

Delivered ROI-focused Paid, Organic, Display, and Social strategies across multiple brands (Wrench, YourMechanic, Lemon Squad) with substantial monthly media spends; led multi-channel campaigns on Google Ads, Microsoft Ads, Meta (Facebook), LinkedIn, TikTok, YouTube, and Email; identified optimization opportunities to drive CTR, CVR, and CPA improvements; launched and optimized channels including MNTN Performance TV; built data-driven experiences and collaborated with product/marketing teams; conducted weekly competitive analyses and provided daily profit/loss insights with weekly stakeholder updates; created and tested custom audiences and ad copy to improve funnel performance; improved conversion upload workflows and worked with development teams to optimize website properties; managed agency partnerships and vendor relationships; delivered total impact including hundreds of thousands in incremental revenue and millions of clicks across campaigns.

Senior Paid Media Associate (Contract) at Multiple Agencies (Wrench, Razorfish, Monks, Pillar4 Media)

May 1, 2014 - March 1, 2018

Delivered comprehensive Search/SEM support across multiple brands, leading ROI-focused Paid, Organic, Display, and Social strategies. Managed a monthly media budget around $500K with a net revenue target and 250% ROAS goals. Coordinated with product marketing and leadership to align with sale goals; launched channels (including MNTN performance TV) and tested bid strategies, custom audiences, and ad copy. Created data-driven experiences for website properties and delivered daily P/L insights; collaborated with agency partners to ensure success across Google, Bing, Meta, LinkedIn, YouTube, and email campaigns.