Hi, I'm Harriet Parker—a Sydney-based communications professional with a knack for turning data into actionable marketing and HR improvements. I enjoy coordinating campaigns, writing engaging copy, and helping teams navigate systems and processes to deliver measurable results. I bring hands-on experience in paid social advertising, content creation, event logistics, and HR/ERP system support. I'm driven, collaborative, and always eager to learn new tools, experiment with AI solutions, and contribute to a positive, outcomes-focused workplace.

Harriet Parker

Hi, I'm Harriet Parker—a Sydney-based communications professional with a knack for turning data into actionable marketing and HR improvements. I enjoy coordinating campaigns, writing engaging copy, and helping teams navigate systems and processes to deliver measurable results. I bring hands-on experience in paid social advertising, content creation, event logistics, and HR/ERP system support. I'm driven, collaborative, and always eager to learn new tools, experiment with AI solutions, and contribute to a positive, outcomes-focused workplace.

Available to hire

Hi, I’m Harriet Parker—a Sydney-based communications professional with a knack for turning data into actionable marketing and HR improvements. I enjoy coordinating campaigns, writing engaging copy, and helping teams navigate systems and processes to deliver measurable results.

I bring hands-on experience in paid social advertising, content creation, event logistics, and HR/ERP system support. I’m driven, collaborative, and always eager to learn new tools, experiment with AI solutions, and contribute to a positive, outcomes-focused workplace.

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Language

English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

HR Systems Coordinator (Fixed-Term) at The Warehouse Group
November 1, 2024 - February 28, 2025
Sorted and edited data related to HR systems, using Excel. Monitored email inboxes and responded to queries related to HR systems issues. Created training material for the unrolling of HR systems-related functions.
Event Administrator & Data Entry (Casual) at Melanoma New Zealand
January 1, 2023 - Present
Assisted attendees at large events (e.g., Field Days, Auckland Marathon), efficiently managing personal detail forms and guiding people through the skin check process. Conducted data entry of sensitive health information during the organisation’s
Marketing and Communications Assistant (Contract; Fixed-Term) at MacMurray Centre
October 1, 2025 - Present
Managed administrative and project support across a national organisation, liaised directly with senior leadership to deliver time-sensitive work. Managed large datasets using Excel with a strong focus on accuracy, organisation, and attention to detail. Coordinated communications for events and campaigns using mail merges, internal systems, and surveys (e.g., SurveyMonkey).
Social Coordinator Intern at Ecommerce Media
March 1, 2026 - Present
Built and managed paid social campaigns across Meta and TikTok, supporting ad execution from concept through to launch; wrote conversion-focused ad copy and messaging tailored to target audiences, optimised for engagement and performance; analysed campaign performance (CTR, CPC, conversions) to identify high-performing creatives and inform iteration strategies; applied a test-and-learn approach, iterating on winning creatives and supporting scaling decisions based on performance data; assisted in developing creative concepts and content angles aligned with current social trends and client objectives; conducted creative and competitor research to generate fresh, performance-driven campaign ideas; used Meta Ads Manager and TikTok Business Centre to manage campaigns, audience targeting, and performance tracking; maintained organised workflows and campaign delivery using tools such as Asana, Slack, and Motion; collaborated with clients and internal team members to understand brand goals an
Marketing Communications Assistant (Contract; Fixed-Term) at MacMurray Centre
October 1, 2025 - March 1, 2026
Managed administrative and project support across a national organisation, liaising directly with senior leadership to deliver time-sensitive work. Managed large datasets using Excel with a strong focus on accuracy, organisation, and attention to detail. Coordinated communications for events and campaigns using mail merges, internal systems, and surveys (e.g., SurveyMonkey).

Education

Bachelor of Commerce in International Business and Psychology at Victoria University of Wellington
January 1, 2022 - January 1, 2024
NCEA Qualifications and University Entrance at St Cuthbert’s College, Auckland
January 1, 2019 - January 1, 2021
Bachelor of Commerce in International Business and Psychology at Victoria University of Wellington
January 1, 2022 - January 1, 2024
NCEA Qualifications and University Entrance at St Cuthbert’s College, Auckland
January 1, 2019 - January 1, 2021

Qualifications

Endorsed with Excellence in NCEA Levels 1, 2 and 3
January 1, 2019 - December 19, 2025
Full NZ Driver's Licence
January 11, 2030 - December 19, 2025
Bachelor of Commerce in International Business and Psychology
January 1, 2022 - January 1, 2024
NCEA Qualifications and University Entrance
January 1, 2019 - January 1, 2021
NCEA Levels 1-3 with Excellence Endorsement
January 1, 2019 - January 1, 2021

Industry Experience

Education, Healthcare, Non-Profit Organization, Retail, Professional Services, Software & Internet, Media & Entertainment