Available to hire
I’m a dynamic social media strategist with a flair for creativity and innovation. I thrive in fast-paced, ever-evolving digital environments where impact and adaptability are key. With agency and in-house experience across B2B and B2C markets, I’ve scaled a marketing team to 27 clients, launched global campaigns, and helped shape new AI-driven platforms.
I excel at turning data into creative, platform-native content and leading cross-functional teams across regions. My work spans strategy, content creation, and performance optimization across Instagram, Facebook, TikTok, and LinkedIn, powered by AI automation and a hands-on, collaborative approach.
Work Experience
Social Media Manager at Flick.social
January 1, 2025 - PresentManage a live portfolio of 37 clients across diverse industries, delivering complete social strategies and content using Flick’s AI automation platform. Lead onboarding and strategic planning for each client, building tailored campaigns around content pillars, industry trends, and performance data. Use Flick AI, Canva templates, and internal tools to create full months of content optimised for Instagram, Facebook, TikTok, and LinkedIn. Collaborate weekly with developers and leadership to influence product design, suggesting key automation features and user experience upgrades. Help shape the white-label rollout strategy through insight from client-facing work.
Lead Global Content Strategist (Sustainable Division) at Arco: Experts in Safety
February 1, 2024 - November 30, 2024Promoted to lead global content strategy for a newly launched sustainable division. Directed regional creative teams and oversaw all social content for UK, EU, Asia, and MENA. Traveled to China, Bangladesh, India, and Dubai to create factory setup content and assist in commercial client visits (including H&M and Disney). Delivered localised, multilingual content at scale while maintaining brand consistency across regions. Introduced a data-driven workflow to continuously optimise global campaigns based on regional performance reports.
Social Media Manager at Arco: Experts in Safety
August 1, 2022 - January 31, 2024Owned and executed strategy across all Arco social channels, with tailored campaigns for B2C, trade, SME, and enterprise sectors. Launched and managed Arco’s TikTok Shop, combining trend-based creative with product education to boost sales in the trade segment. Hosted and produced “Arco on Air” podcast, spotlighting product innovation, industry trends, and key safety insights. Delivered detailed performance analytics monthly, guiding content optimisation and influencing company-wide marketing decisions. Revitalised the company’s online identity with a modern, high-energy approach that improved engagement and retention.
Social Media Executive at Mainetti
July 1, 2021 - August 31, 2022Developed platform-specific campaigns for a niche B2B sector, targeting procurement managers at leading retail brands. Attracted major clients like George (Asda), Kiabi, and Totes with value-driven content and storytelling-led campaigns. Integrated CRM data into social strategy to align with sales cycles and warm leads. Led content creation for LinkedIn, Instagram, and TikTok, using behind-the-scenes narratives to humanise a technical product. Provided insight-based reporting to sales teams, helping close inbound enquiries from digital leads.
Education
A-Level in Digital Marketing at East Riding College, Beverley
January 11, 2030 - February 20, 2026Qualifications
A-Level in Digital Marketing
January 11, 2030 - February 20, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Manufacturing, Travel & Hospitality
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