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Hi, I'm Harrison Armitage, a marketing professional focused on brand storytelling, campaign strategy, content production, and digital performance marketing across energy, wellness, and sport. I help brands connect with audiences through engaging campaigns, data-driven optimisation, and narrative-driven content. I'm also the founder and host of The Amateur Athlete Diaries, a sports performance podcast now in season three, overseeing content strategy, guest interviews, production, and audience growth; building a community of listeners across 37 countries and growing engagement across Spotify, Apple Podcasts, and YouTube.…Hi, I'm Harrison Armitage, a marketing professional focused on brand storytelling, campaign strategy, content production, and digital performance marketing across energy, wellness, and sport. I help brands connect with audiences through engaging campaigns, data-driven optimisation, and narrative-driven content. I'm also the founder and host of The Amateur Athlete Diaries, a sports performance podcast now in season three, overseeing content strategy, guest interviews, production, and audience growth; building a community of listeners across 37 countries and growing engagement across Spotify, Apple Podcasts, and YouTube.

Harrison Armitage

Podcast Producer, Presenter, Assistant Producer

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Hi, I'm Harrison Armitage, a marketing professional focused on brand storytelling, campaign strategy, content production, and digital performance marketing across energy, wellness, and sport. I help brands connect with audiences through engaging campaigns, data-driven optimisation, and narrative-driven content. I'm also the founder and host of The Amateur Athlete Diaries, a sports performance podcast now in season three, overseeing content strategy, guest interviews, production, and audience growth; building a community of listeners across 37 countries and growing engagement across Spotify, Apple Podcasts, and YouTube.…Hi, I'm Harrison Armitage, a marketing professional focused on brand storytelling, campaign strategy, content production, and digital performance marketing across energy, wellness, and sport. I help brands connect with audiences through engaging campaigns, data-driven optimisation, and narrative-driven content. I'm also the founder and host of The Amateur Athlete Diaries, a sports performance podcast now in season three, overseeing content strategy, guest interviews, production, and audience growth; building a community of listeners across 37 countries and growing engagement across Spotify, Apple Podcasts, and YouTube.

Available to hire

Hi, I’m Harrison Armitage, a marketing professional focused on brand storytelling, campaign strategy, content production, and digital performance marketing across energy, wellness, and sport. I help brands connect with audiences through engaging campaigns, data-driven optimisation, and narrative-driven content.

I’m also the founder and host of The Amateur Athlete Diaries, a sports performance podcast now in season three, overseeing content strategy, guest interviews, production, and audience growth; building a community of listeners across 37 countries and growing engagement across Spotify, Apple Podcasts, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Host at The Amateur Athlete Diaries

January 1, 2025 - Present

Founded, produced and hosted a sports performance podcast now reaching listeners across 37 countries. Managed all aspects of production including guest booking, editing, distribution across Spotify, Apple Podcasts and web, and audience growth strategy. Published 19 episodes across two seasons, generating 580+ streams and 80+ hours of listening time. Grew Spotify follower base by 2,400% from launch. Currently releasing Season 3 with initial sponsor outreach planned.

Sales & Marketing at Honda Motor Europe Energy & Hydrogen Division

February 1, 2024 - Present

Lead UK & DE marketing for Honda’s smart-charging service, delivering +350% subscriber growth and +160% increase in website users. Directed website redevelopment projects improving engagement (+60%) and conversion signals (+644%). Built and executed a blog and newsletter strategy, growing mailing list by +35% and engagement metrics (+39% open rate, +9% click-to-open). Managed cross-channel creative production, including video, social, and dealership content. Delivered photo and video shoots, aligning storytelling with product and app launches. Conducted market and competitor analysis to inform go-to-market strategy for EU expansion. Reported directly to European leadership and Japan HQ on marketing performance and strategy.

Marketing at Southern Counties, Redrow Homes

October 1, 2020 - January 1, 2024

Managed regional marketing campaigns, delivering multi-channel content and community initiatives. Solely led department operations for six months, coordinating agencies, PR, and digital advertising. Produced creative assets, onsite materials, and campaign reporting for senior stakeholders. Delivered social and email campaigns, increasing regional engagement and qualified leads.