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Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands. I’ve led brand, marketing and change-management initiatives for global players and fast-growing businesses, delivering growth, stronger customer engagement, and measurable impact. My career spans agency leadership and in-house roles—from Account Director at Los&Co to CEO of Elaway—where I built teams, redefined brands, and delivered scalable strategies across the Nordics, Europe, and beyond.…Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands. I’ve led brand, marketing and change-management initiatives for global players and fast-growing businesses, delivering growth, stronger customer engagement, and measurable impact. My career spans agency leadership and in-house roles—from Account Director at Los&Co to CEO of Elaway—where I built teams, redefined brands, and delivered scalable strategies across the Nordics, Europe, and beyond.

Harald Seip

Brand Strategist, Marketing Strategist, Marketing Consultant

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Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands. I’ve led brand, marketing and change-management initiatives for global players and fast-growing businesses, delivering growth, stronger customer engagement, and measurable impact. My career spans agency leadership and in-house roles—from Account Director at Los&Co to CEO of Elaway—where I built teams, redefined brands, and delivered scalable strategies across the Nordics, Europe, and beyond.…Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands. I’ve led brand, marketing and change-management initiatives for global players and fast-growing businesses, delivering growth, stronger customer engagement, and measurable impact. My career spans agency leadership and in-house roles—from Account Director at Los&Co to CEO of Elaway—where I built teams, redefined brands, and delivered scalable strategies across the Nordics, Europe, and beyond.

Available to hire

Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands. I’ve led brand, marketing and change-management initiatives for global players and fast-growing businesses, delivering growth, stronger customer engagement, and measurable impact.

My career spans agency leadership and in-house roles—from Account Director at Los&Co to CEO of Elaway—where I built teams, redefined brands, and delivered scalable strategies across the Nordics, Europe, and beyond.

Skills

Brand Identity

Branding

Experience Level

Brand Identity

Expert

Branding

Expert

Language

Norwegian

Fluent

English

Fluent

Dutch

Advanced

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Independent advisor at SEIP OPPDRIFT

January 1, 2025 - Present

Independent advisor providing services in marketing and communications strategy, business strategy and development, and change management.

CEO at Elaway

January 1, 2024 - December 31, 2025

P&L responsibility for the Norwegian market, which accounted for the majority of the company's customer base. Implemented restructuring with solid results, turning significant negative EBITDA into positive, tripling gross margin, reducing customer inquiries, growing the customer base while lowering staffing.

Chief Marketing Officer (CMO) at Elaway

January 1, 2022 - December 31, 2024

Responsible for brand, marketing and communications in Norway, Sweden and Germany. Led the positioning work for the company. Responsible for the company's ESG methodology and reporting.

Account Director at Los&Co

January 1, 2013 - December 31, 2022

Responsible for strategies, development of concepts, finances and customer teams. Managed local and international customers such as Hurtigruten global, Innovation Norway/Brand Norway, Felleskjøpet, Flytjoget, Gilde, KiMs, etc.

Marketing Manager Spirits at Arcus As

January 1, 2007 - December 31, 2013

Marketing Manager for the Nordics and Germany. Included management of Linie Aquavit internationally. Developed strategies for the brands and product group across markets.

Category Manager Wine at Arcus As

January 1, 2005 - December 31, 2007

P&L responsibility for Arcus' wine portfolio in the Nordic region. Developed and optimized the wine portfolio and contributed to growth initiatives.

Brand Manager Wine at Arcus As

January 1, 2005 - December 31, 2005

Product Manager within Arcus' own brands in wine in the Nordic region.

Brand Manager Snacks at Orkla - KiMs

January 1, 2001 - December 31, 2005

Responsible for KiM's potato chip portfolio and OLW Cheez Doodles. Project manager for several innovation projects, including cross-market Nordic initiatives. KiM's market share improved against key competitors.

Marketing Assistant (Internship) at General Motors Europe/Adam Opel AG

January 1, 2000 - June 30, 2000

Supported various marketing activities during internship.

Board Member at Printbroker AS

January 1, 2013 - Present

Board member of B2B printing services company.

Marketing Manager, Spirits at Arcus As

January 1, 2007 - January 1, 2013

Nordics and Germany marketing manager for wine and spirits, including international management of Linie Aquavit. Developed brand strategies and managed the complete value chain.

Brand Manager, Snacks at Orkla - KiMs

January 1, 2001 - January 1, 2005

Responsible for KiM's potato chip portfolio and OLW Cheez Doodles; led cross-market innovation projects in the Nordics.