Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands.

About

Hello! I’m Harald Seip, an international marketer with executive-level experience across multi-cultural teams and brands. I’ve led brand, marketing and change-management initiatives for global players and fast-growing businesses, delivering growth, stronger customer engagement, and measurable impact.

My career spans agency leadership and in-house roles—from Account Director at Los&Co to CEO of Elaway—where I built teams, redefined brands, and delivered scalable strategies across the Nordics, Europe, and beyond.

  • 26 years' experience
  • Joined February 2026

Languages

  • NorwegianFluent
  • EnglishFluent
  • DutchAdvanced
  • GermanBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Travel & Hospitality
  • Manufacturing
  • Professional Services
  • Software & Internet
  • Retail

Work experience· 12 roles

Independent advisor · SEIP OPPDRIFTJan 2025 – Present · 1 yr 11 mos

Independent advisor providing services in marketing and communications strategy, business strategy and development, and change management.

CEO · ElawayJan 2024 – Dec 2025 · 2 yrs

P&L responsibility for the Norwegian market, which accounted for the majority of the company's customer base. Implemented restructuring with solid results, turning significant negative EBITDA into positive, tripling gross margin, reducing customer inquiries, growing the customer base while lowering staffing.

Chief Marketing Officer (CMO) · ElawayJan 2022 – Dec 2024 · 3 yrs

Responsible for brand, marketing and communications in Norway, Sweden and Germany. Led the positioning work for the company. Responsible for the company's ESG methodology and reporting.

Board Member · Printbroker ASJan 2013 – Present · 13 yrs 11 mos
Account Director · Los&CoJan 2013 – Dec 2022 · 10 yrs
Marketing Manager, Spirits · Arcus AsJan 2007 – Jan 2013 · 6 yrs 1 mo
Marketing Manager Spirits · Arcus AsJan 2007 – Dec 2013 · 7 yrs
Brand Manager Wine · Arcus AsJan 2005 – Dec 2005 · 1 yr

Education· 6

Bachelor of International Marketing and Management · International Business School, Hanzehogeschool van Groningen, the Netherlands1996 – 2001
Exchange program · The University of Seville, Spain2000
High School Diploma · Ås Videregående skole1991 – 1995
Bachelor of International Marketing and Management · Hanzehogeschool van Groningen (International Business School), the Netherlands1996 – 2001

Certifications and awards· 8

CHANGE MANAGEMENT2025 – 2026
LUA – Leadership Education in Arcus2006 – 2007
ORKLA Brand School2002 – 2004
DIGITAL STRATEGY COURSE2014

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