Available to hire
Hi, I’m Harshita Goyal, a Digital Marketing Manager and SEO Specialist with 4+ years of experience in e-commerce. I focus on creating content that attracts traffic, improves SEO, and connects with different audiences.
I’ve helped grow online communities, increase website views, and improve website and email performance. I’m passionate about fashion and wellness, and I’m excited to bring my creativity and skills to a team that values inclusivity and style.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Content Writer & Digital Marketing Specialist at Bellflowerlifestyle.com
December 1, 2024 - September 4, 2025Led the development of a website blending creative content writing with digital marketing expertise to drive traffic, nurture customer relationships, and boost conversions. Wrote high-quality, SEO friendly researched niche content on various topics to engage audience. Designed website theme, colors, and layout ensuring clean flow across the blog. Grew website to 382K engaging visitors tracked by Google Analytics. Developed and managed a Pinterest account garnering over 3 million monthly views, aligning with brand aesthetics and appealing to a wide audience. Grew email list to 3,000+ subscribers using targeted campaigns with fresh content, updates, and exclusive offers. Curated content blending fashion, lifestyle, and personal style focusing on inclusivity and body positivity. Analyzed performance metrics via Google Analytics and Metricool to optimize marketing strategies and improve overall campaign performance.
Digital Marketing Specialist at Jiha.co.in
August 1, 2024 - September 4, 2025Enhanced online presence and organic growth by crafting content across platforms, implementing SEO strategies, and collaborating with digital and e-commerce teams. Created high-quality and engaging content across all social media platforms, reaching a brand audience of 80,000 followers on Instagram. Ran click-worthy, conversion-driven email campaigns for sales and promotions. Generated content and promotional ideas for new product and service launches. Collaborated with ad buyers, videographers, and photographers to create content aligned with paid ad strategies, ensuring consistent brand messaging across platforms. Developed and executed SEO strategies to boost organic traffic and improve rankings across product categories, collections, and key landing pages. Led content strategies and creative direction for product launches in the fashion industry. Filmed and produced customer testimonials and success stories, driving brand authenticity and trust.
Freelance Digital Marketing Specialist at Bellflower Lifestyle
December 1, 2024 - October 6, 2025Led website development, blending creative content writing with digital marketing to drive traffic, nurture customer relationships, and boost conversions. Wrote high-quality, researched-based niche content; designed website theme, colours, and layout for a clean flow across the blog. Grew website to 382K engaged visits (Google Analytics). Built and managed a Pinterest account with over 3 million monthly views, aligning with brand aesthetics. Grew email list to 3,000+ subscribers with targeted campaigns; curated content focusing on fashion, lifestyle, and inclusivity. Analyzed performance metrics (Google Analytics, Metricool) to optimize marketing strategies and improve campaigns.
Digital Marketing Specialist at Jiha.co.in
August 1, 2024 - October 6, 2025Enhanced online presence and organic growth by crafting content across social media; grew Instagram followers to 80,000. Ran conversion-driven email campaigns; generated content ideas for new product launches. Collaborated with ad buyers, videographers, and photographers to ensure consistent brand messaging across platforms. Developed and executed SEO strategies to boost organic traffic across product categories and landing pages. Led content strategy and creative direction for product launches in the fashion industry. Filmed and produced customer testimonials and success stories to build brand authenticity.
Freelance Content Writer & Digital Marketing Specialist at Bellflowerlifelife style .com
January 1, 2022 - December 1, 2024Led the development of a website, blending creative content writing with digital marketing expertise to drive traffic, nurture customer relationships, and boost conversions. Wrote SEO-friendly content on niche topics; designed the blog’s theme, colours, and layout for a clean and smooth user experience. Grew the website to 382K visitors (Google Analytics). Built and managed a Pinterest account with 3M+ monthly views, matching the brand’s style and attracting a wide audience. Increased the email list to 3,000+ subscribers through targeted and engaging campaigns. Created fashion and lifestyle content promoting inclusivity and body positivity. Used Google Analytics and Metricool to analyze performance and optimize marketing strategies.
Digital Marketing Specialist at Jiha.co.in
January 1, 2021 - August 1, 2024Enhanced online presence and organic growth by crafting content across platforms, implementing SEO strategies, and collaborating with digital and e-commerce teams. Created high-quality content across social platforms, reaching 80,000 Instagram followers. Ran click-worthy, conversion-driven email campaigns for sales and promotions. Generated content ideas for new product and service launches. Collaborated with ad buyers, videographers, and photographers to create content aligned with paid ad strategies, ensuring consistent brand messaging across platforms. Developed and executed SEO strategies to boost organic traffic and improve rankings across product categories, collections, and key landing pages. Led content strategies and creative direction for product launches in the fashion industry. Filmed and produced customer testimonials and success stories, driving brand authenticity and trust.
Digital Marketing and SEO Manager at Rumbo Hub (UK)
January 1, 2026 - PresentAssisted in planning and executing digital marketing campaigns across social media, updating website, email, and digital channels to build brand awareness and increase conversion. Optimised website and SEO, created Pinterest content strategy, ran email campaigns including sign-up forms and newsletters, set up Google Analytics, brainstormed future campaigns, and designed banners using Canva.
Freelance Content Writer & Digital Marketing Specialist at Bellflowerlife
January 1, 2022 - December 1, 2024Led the development of a website blending creative content writing with digital marketing expertise to drive traffic, nurture customer relationships, and boost conversions. Wrote high-quality SEO-friendly blog posts, designed the blog theme, grew the website to 382K visits, built a Pinterest account with 3M+ monthly views, increased the email list to 3,000+ subscribers, and created fashion and lifestyle content promoting inclusivity and body positivity. Used Google Analytics and Metricool to analyze performance.
Education
MSc in Digital Marketing and Analytics at Regent's University London
January 1, 2025 - September 4, 2025Bachelor in Business Administration at Indira Gandhi National Open University
June 1, 2020 - June 1, 2024Interior Designing at Academy of Applied Arts
September 1, 2019 - May 1, 2022Master of Science in Digital Marketing and Analytics at Regent's University London
January 1, 2025 - October 6, 2025Bachelor in Business Administration at Indira Gandhi National Open University
June 1, 2020 - June 1, 2024Interior Designing at Academy of Applied Arts
September 1, 2019 - May 1, 2022MSc in Digital Marketing and Analytics at Regent's University London
January 1, 2025 - December 11, 2025Bachelors in Business Administration at Indira Gandhi National Open University
June 1, 2020 - June 1, 2024Interior Designing at Academy of Applied Arts
September 1, 2019 - May 1, 2022MSc in Digital Marketing and Analytics at Regent's University London
January 1, 2025 - May 1, 2026Bachelors in Business Administration at Indira Gandhi National Open University
June 1, 2020 - June 1, 2024Interior Designing at Academy of Applied Arts
September 1, 2019 - May 1, 2022Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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