Harshita Goyal

Assisted in planning and executing digital marketing campaigns across social media, updating website, email, and digital channels to build brand awareness and increase conversion. Optimised website and SEO, created Pinterest content strategy, ran email campaigns including sign-up forms and newsletters, set up Google Analytics, brainstormed future campaigns, and designed banners using Canva.

Led website development, blending creative content writing with digital marketing to drive traffic, nurture customer relationships, and boost conversions. Wrote high-quality, researched-based niche content; designed website theme, colours, and layout for a clean flow across the blog. Grew website to 382K engaged visits (Google Analytics). Built and managed a Pinterest account with over 3 million monthly views, aligning with brand aesthetics. Grew email list to 3,000+ subscribers with targeted campaigns; curated content focusing on fashion, lifestyle, and inclusivity. Analyzed performance metrics (Google Analytics, Metricool) to optimize marketing strategies and improve campaigns.

Led the development of a website blending creative content writing with digital marketing expertise to drive traffic, nurture customer relationships, and boost conversions. Wrote high-quality, SEO friendly researched niche content on various topics to engage audience. Designed website theme, colors, and layout ensuring clean flow across the blog. Grew website to 382K engaging visitors tracked by Google Analytics. Developed and managed a Pinterest account garnering over 3 million monthly views, aligning with brand aesthetics and appealing to a wide audience. Grew email list to 3,000+ subscribers using targeted campaigns with fresh content, updates, and exclusive offers. Curated content blending fashion, lifestyle, and personal style focusing on inclusivity and body positivity. Analyzed performance metrics via Google Analytics and Metricool to optimize marketing strategies and improve overall campaign performance.