Available to hire
I’m a Digital Marketing Specialist with hands-on expertise in PPC, SEO, and multi-channel paid media across Google Ads, Meta, TikTok, and Snapchat for high-volume FMCG brands. I’ve led Nestlé Pakistan campaigns that earned a Gold Effie in 2024, delivering 28% sales growth and 127M+ impressions—backed by a strong track record in performance analytics, KPI reporting, and brand-building across FMCG.
I thrive in cross-functional teams across marketing, creative, finance, and legal to maintain efficient workflows. I translate data into clear strategic recommendations for the next campaign cycle and coordinate across influencer, PR, social, and performance channels. I also leverage AI tools to accelerate content drafting and surface insights that drive brand growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Media Planner at Publicis Pakistan - Starcom Group | Nestle PK
September 30, 2024 - July 15, 2025Planned, executed, and optimized paid campaigns for 10 brands on Google Ads, Meta Ads, and DV360 campaigns, achieving up to 18% sales uplift. Managed lead generation through CRM software (Salesforce). Improved ad recall, brand lift, and engagement using A/B testing and display advertising. Created compelling stories to enhance brand awareness and associations for Nestle products. Enhanced ad recall by 22% for Nescafé RTD campaigns via performance analysis and upselling strategies. Analyzed and optimized KPIs including CPL, CPA, CPS, CTA, CTR, CPM, ROAS, and CPV. Made data-driven decisions for audience segmentation and campaign performance using Google Analytics GA4.
Social Listener at Mindshare - Group M | Pepsico
August 31, 2022 - July 15, 2025Monitored 500,000+ mentions across social platforms with Sprinklr to develop competitive communication strategies for Pepsi brands such as Mountain Dew. Contributed to multi-platform content creation ensuring brand consistency and audience resonance. Led media press releases and PR relations with external parties to optimize multi-phased campaigns. Achieved digital touchpoints with personalized content, event coordination, strategy, media, and tailored messaging. Increased community engagement by 15% through sentiment analysis and boosted relevance with the customer base. Improved project efficiency and facilitated data-driven decision-making.
Senior Media Planner at Publicis Pakistan - Starcom Group | Nestle PK
September 30, 2024 - July 28, 2025Led CRO testing using A/B and multivariate testing to optimize consumer journeys on e-commerce platforms. Planned and owned campaign strategies end-to-end in fast-paced environments. Promoted a culture of experimentation that resulted in a 22% uplift in ad recall. Conducted keyword research and SEO optimization for blogs and landing pages. Monitored media and e-commerce KPIs to optimize campaign performance. Managed web analytics and customer retention using Webflow and HubSpot CRM. Currently enhancing expertise in Performance Max (PMax) and growth-hacking strategies for e-commerce acceleration.
Social Media Listener at Mindshare - Group M | Pepsico
November 30, 2021 - July 28, 2025Monitored over 500,000 social media mentions using social listening tools to develop competitive communication strategies for Pepsico brands. Created campaign dashboards using Excel and GA4, visualizing data with MicroStrategy. Developed messaging and video content tailored to audiences, improving click-through and conversion rates. Collaborated with creators on Instagram, TikTok, and Facebook to create content using Photoshop. Contributed to social listening, brand awareness, and user-generated content campaigns alongside community managers. Managed project timelines and communications using Jira and Slack.
Senior Media Planner at Publicis Pakistan - Starcom Group | Nestle PK
September 30, 2024 - July 28, 2025Owned campaign strategy end-to-end with limited oversight in fast-paced environments. Conducted CRO testing using A/B and multivariate testing to optimize consumer journey on e-commerce platforms. Drove a culture of experimentation with new test ideas, resulting in a 22% uplift in ad recall. Conducted keyword research and on-page SEO optimization for blog articles and landing pages to drive targeted traffic. Tracked and analyzed media and e-commerce KPIs to optimize campaign performance. Used Webflow and HubSpot CRM system for managing and tracking web analytics, nurturing leads, and improving customer retention. Deepening expertise in PMAX and growth-hacking strategies for e-commerce acceleration.
Social Media Listener at Mindshare - Group M | Pepsico
November 30, 2021 - July 28, 2025Monitored over 500,000+ mentions across social platforms using social listening tools to create competitive communication strategies. Created campaign performance dashboards using Excel and GA4 and visualized data through MicroStrategy. Developed audience-tailored messaging while keeping brand voice intact, resulting in higher click-through and conversion rates. Created content using Photoshop in collaboration with creators on Instagram, TikTok, and Facebook. Collaborated with creators and community managers on social listening, brand awareness, and UGC campaigns. Used Jira and Slack for project timelines and communication with developers and sales.
Social Media Manager at Publicis Pakistan - Starcom Group | Nestlé PK
November 1, 2021 - September 1, 2024Led daily execution of multi-brand campaigns and marketing partnerships for 8 global consumer brands, owning the full operational pipeline from campaign brief to asset delivery and ensuring logistics and channel consistency (Social Media, PR, and Performance Marketing) across markets. Developed impactful creative briefs for internal teams and external agencies (20–30 campaign concepts per cycle) detailing brand narrative, channel guidelines, visual direction, and KPI targets, while maintaining asset consistency. Delivered structured post-campaign performance reporting to senior Nestlé stakeholders (Impressions, CPM, CTR, VTR, ROAS) across Meta, TikTok, Snapchat, and Google, translating data into strategic recommendations for the next cycle. Drove the Nescafé RTD ‘Enter the Chillverse’ campaign—Gold Effie 2024 (Youth Marketing), 38% sales growth, 127M+ impressions, 50% share of voice on TikTok, and 45% VTR—by coordinating influencer, PR, social, and performance channels in a
Social Media Listener at Mindshare - WPP’s GroupM | PepsiCo
March 1, 2019 - November 1, 2021Coordinated influencer, UGC, and PR-adjacent activations for PepsiCo product launches across the PepsiCo brand portfolio (Pepsi, 7UP, Mirinda, Mountain Dew). Briefed content creators, managed deliverables and timelines, and tracked impressions and engagement across owned, earned, and paid channels.
Digital Marketing & Communications Intern at Transatel - NTT Group
September 1, 2025 - June 1, 2026Created sales kits, website wireframes, and contributed to SEO and inbound marketing operations by helping structure content around high-intent keywords and tracking traffic, CTR, and conversions. Maintained consistent brand storytelling on LinkedIn with competitive benchmarking, supported event/ trade fair management (event flow, logistics, lead collection, lead nurturing), and coordinated with the marketing team on thought leadership, product promotion, and industry insights; leveraged Gen AI tools to accelerate content drafting and summarize data to accelerate internal workflows, boosting B2B brand visibility and consideration.
Education
Master's Degree at Clermont School of Business
September 1, 2024 - May 31, 2025Bachelor's Degree at Lahore School of Economics
August 1, 2014 - June 30, 2018MSc at Clermont School of Business
September 1, 2024 - May 31, 2025BBA at Lahore School of Economics
August 1, 2014 - June 30, 2018MSc at Clermont School of Business
September 1, 2024 - May 31, 2025BBA at Lahore School of Economics
August 1, 2014 - June 30, 2018MSc in International Commerce & Digital Marketing at Clermont School of Business
September 1, 2024 - February 1, 2026BA in Finance, Mathematics and Statistics at Lahore School of Economics
August 1, 2014 - June 1, 2018Qualifications
Google Analytics GA4
January 11, 2030 - July 15, 2025Google Marketing principles
January 11, 2030 - July 15, 2025YouTube Ads
January 11, 2030 - July 15, 2025Meta Ads
January 11, 2030 - July 15, 2025Webflow
January 11, 2030 - July 15, 2025A/B testing
January 11, 2030 - July 15, 2025Advanced Facebook Advertising
January 11, 2030 - July 15, 2025Landing Pages Conversion Copywriting
January 11, 2030 - July 15, 2025Marketing: CRO
January 11, 2030 - July 15, 2025Social Media Marketing
January 11, 2030 - July 15, 2025MailChimp
January 11, 2030 - July 15, 2025UX/UI design
January 11, 2030 - July 15, 2025Google Analytics GA4
January 11, 2030 - July 28, 2025Google Marketing Principles
January 11, 2030 - July 28, 2025YouTube Ads
January 11, 2030 - July 28, 2025Meta Ads
January 11, 2030 - July 28, 2025Webflow
January 11, 2030 - July 28, 2025A/B Testing
January 11, 2030 - July 28, 2025Advanced Facebook Advertising
January 11, 2030 - July 28, 2025Landing Pages Conversion Copywriting
January 11, 2030 - July 28, 2025Marketing: CRO
January 11, 2030 - July 28, 2025Social Media Marketing
January 11, 2030 - July 28, 2025MailChimp
January 11, 2030 - July 28, 2025Google Analytics GA4
January 11, 2030 - July 28, 2025Google Marketing principles
January 11, 2030 - July 28, 2025YouTube Ads
January 11, 2030 - July 28, 2025Meta Ads
January 11, 2030 - July 28, 2025Webflow
January 11, 2030 - July 28, 2025A/B testing
January 11, 2030 - July 28, 2025Advanced Facebook Advertising
January 11, 2030 - July 28, 2025Landing Pages Conversion Copywriting
January 11, 2030 - July 28, 2025Marketing: CRO
January 11, 2030 - July 28, 2025Social Media Marketing
January 11, 2030 - July 28, 2025MailChimp
January 11, 2030 - July 28, 2025Google Analytics GA4
January 11, 2030 - May 12, 2026Google Marketing Principles
January 11, 2030 - May 12, 2026YouTube Ads
January 11, 2030 - May 12, 2026Meta Ads
January 11, 2030 - May 12, 2026Webflow
January 11, 2030 - May 12, 2026A/B Testing
January 11, 2030 - May 12, 2026Advanced Facebook Advertising
January 11, 2030 - May 12, 2026Landing Page Conversion Copywriting
January 11, 2030 - May 12, 2026Marketing: CRO
January 11, 2030 - May 12, 2026Social Media Marketing
January 11, 2030 - May 12, 2026Mailchimp
January 11, 2030 - May 12, 2026Industry Experience
Retail, Gaming, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Meta Lead Generation to collect potential customers and future prospects. Turning general leads into MQL with point-scoring and CRM techniques. Overhanding the MQLs and assisting Sales to convert them in SQL and buyers.
Optimizing audience, location and other aspects for making data-driven decisions to ensure quality leads in the future.
Conversion of 20% leads in the Energy Sector.
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Paris today.