I’m a Digital Marketing Specialist with hands-on expertise in PPC, SEO, and multi-channel paid media across Google Ads, Meta, TikTok, and Snapchat for high-volume FMCG brands.
I’m a Digital Marketing Specialist with hands-on expertise in PPC, SEO, and multi-channel paid media across Google Ads, Meta, TikTok, and Snapchat for high-volume FMCG brands. I’ve led Nestlé Pakistan campaigns that earned a Gold Effie in 2024, delivering 28% sales growth and 127M+ impressions—backed by a strong track record in performance analytics, KPI reporting, and brand-building across FMCG.
I thrive in cross-functional teams across marketing, creative, finance, and legal to maintain efficient workflows. I translate data into clear strategic recommendations for the next campaign cycle and coordinate across influencer, PR, social, and performance channels. I also leverage AI tools to accelerate content drafting and surface insights that drive brand growth.
Meta Lead Generation to collect potential customers and future prospects. Turning general leads into MQL with point-scoring and CRM techniques. Overhanding the MQLs and assisting Sales to convert them in SQL and buyers.
Optimizing audience, location and other aspects for making data-driven decisions to ensure quality leads in the future.
Conversion of 20% leads in the Energy Sector.
Fitness is about empowerment, pushing limits, and blending performance with style. Inspired by Gymshark and AYBL, I set out to explore an athleisure brand that promotes confidence, inclusivity, and performance. The focus was to understand the fitness communities, leveraging strategic social media, and collaborating with influencers to make high-quality activewear both accessible and stylish for everyone.
Created sales kits, website wireframes, and contributed to SEO and inbound marketing operations by helping structure content around high-intent keywords and tracking traffic, CTR, and conversions. Maintained consistent brand storytelling on LinkedIn with competitive benchmarking, supported event/ trade fair management (event flow, logistics, lead collection, lead nurturing), and coordinated with the marketing team on thought leadership, product promotion, and industry insights; leveraged Gen AI tools to accelerate content drafting and summarize data to accelerate internal workflows, boosting B2B brand visibility and consideration.
Owned campaign strategy end-to-end with limited oversight in fast-paced environments. Conducted CRO testing using A/B and multivariate testing to optimize consumer journey on e-commerce platforms. Drove a culture of experimentation with new test ideas, resulting in a 22% uplift in ad recall. Conducted keyword research and on-page SEO optimization for blog articles and landing pages to drive targeted traffic. Tracked and analyzed media and e-commerce KPIs to optimize campaign performance. Used Webflow and HubSpot CRM system for managing and tracking web analytics, nurturing leads, and improving customer retention. Deepening expertise in PMAX and growth-hacking strategies for e-commerce acceleration.
Led CRO testing using A/B and multivariate testing to optimize consumer journeys on e-commerce platforms. Planned and owned campaign strategies end-to-end in fast-paced environments. Promoted a culture of experimentation that resulted in a 22% uplift in ad recall. Conducted keyword research and SEO optimization for blogs and landing pages. Monitored media and e-commerce KPIs to optimize campaign performance. Managed web analytics and customer retention using Webflow and HubSpot CRM. Currently enhancing expertise in Performance Max (PMax) and growth-hacking strategies for e-commerce acceleration.
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