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I’m Amira Hassan, a designer at heart with 20 years of experience shaping brands across North America, the Middle East and Europe. I began my career in multinational advertising agencies, leading advertising, branding and editorial design projects across diverse global markets, grounded in an understanding of human behavior and cultural nuance. As founder and Creative Director of y (design house) in Toronto, I help clients build enduring visual identities by integrating strategy, branding and editorial design into cohesive experiences that resonate authentically across markets. This holistic perspective guides the creation of impactful work that is both visually compelling and strategically sound.…I’m Amira Hassan, a designer at heart with 20 years of experience shaping brands across North America, the Middle East and Europe. I began my career in multinational advertising agencies, leading advertising, branding and editorial design projects across diverse global markets, grounded in an understanding of human behavior and cultural nuance. As founder and Creative Director of y (design house) in Toronto, I help clients build enduring visual identities by integrating strategy, branding and editorial design into cohesive experiences that resonate authentically across markets. This holistic perspective guides the creation of impactful work that is both visually compelling and strategically sound.

Amira Hassan

PRO

Creative Director, Brand Designer, Designer, +1

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I’m Amira Hassan, a designer at heart with 20 years of experience shaping brands across North America, the Middle East and Europe. I began my career in multinational advertising agencies, leading advertising, branding and editorial design projects across diverse global markets, grounded in an understanding of human behavior and cultural nuance. As founder and Creative Director of y (design house) in Toronto, I help clients build enduring visual identities by integrating strategy, branding and editorial design into cohesive experiences that resonate authentically across markets. This holistic perspective guides the creation of impactful work that is both visually compelling and strategically sound.…I’m Amira Hassan, a designer at heart with 20 years of experience shaping brands across North America, the Middle East and Europe. I began my career in multinational advertising agencies, leading advertising, branding and editorial design projects across diverse global markets, grounded in an understanding of human behavior and cultural nuance. As founder and Creative Director of y (design house) in Toronto, I help clients build enduring visual identities by integrating strategy, branding and editorial design into cohesive experiences that resonate authentically across markets. This holistic perspective guides the creation of impactful work that is both visually compelling and strategically sound.

Available to hire

Toronto, Canada

I’m Amira Hassan, a designer at heart with 20 years of experience shaping brands across North America, the Middle East and Europe. I began my career in multinational advertising agencies, leading advertising, branding and editorial design projects across diverse global markets, grounded in an understanding of human behavior and cultural nuance.

As founder and Creative Director of y (design house) in Toronto, I help clients build enduring visual identities by integrating strategy, branding and editorial design into cohesive experiences that resonate authentically across markets. This holistic perspective guides the creation of impactful work that is both visually compelling and strategically sound.

Skills

Brand Identity

Branding

Editorial Illustration

Logo

Magazine

Experience Level

Brand Identity

Expert

Branding

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Founder & Creative Director at y (design house)

May 1, 2018 - Present

Founded a design studio serving clients across North America, the Middle East & Europe; led strategic brand building for international clients; designed editorial content for cultural magazines and books; delivered packaging, reports, social assets and illustrations; oversaw web development and delivery.

Freelance Creative Director at Barett and Welsh

January 1, 2018 - January 1, 2025

Led creative direction on advertising campaigns for several brands.

Cultural Consultant and Designer at BMD

January 1, 2020 - February 1, 2021

Provided cultural consulting on Arabic and Emirati traditions from strategic development through to design and final execution; organized workshops to train non-Arabic-speaking team members on Arabic typography; collaborated with the design team on brand identity and collateral development.

Associate Creative Director at TONIC International

October 1, 2016 - September 1, 2017

Second-in-command to the Creative Director, managing the Creative Department and supervising mid to junior-level teams; streamlined agency workflows and led creative development for new business pitches.

Senior Art Director at HorizonFCB Dubai

August 1, 2013 - October 1, 2016

Led the TRESemmé account; developed the annual creative platform and contributed to 360° campaigns for major clients including Heinz, Boeing, Dubai South, Mall of the Emirates, Citibank, and Oasis Mall.

Co-founder and Partner at CHICKPEAS Dubai

April 1, 2009 - June 1, 2013

Co-founded the first vintage clothing label in the Middle East; managed online store and pop-ups; led brand visuals, styling and makeup; sourced products and organized promotions to drive foot traffic and sales.

Art Director at Wunderman Dubai

August 1, 2006 - June 1, 2013

Conceptualized and designed digital campaigns; developed digital solutions for app launches and digital marketing assets for clients including STC, Siemens, Microsoft, Banana Republic, GAP and Ski Dubai.