Available to hire
Hi, I’m Hatim Ibn Talib, a Marketing, Digital Marketing and Communications Advisor based in Casablanca, Morocco. I bring more than 22 years of experience in Marketing Management, including over 12 years in Digital Marketing. I help SMBs develop winning digital strategies, build strong brand philosophies, run impactful events, and design practical training and PR programs.
Beyond consulting, I mentor teams, speak at webinars and seminars, and teach at universities to share practical, results-driven approaches to marketing in Morocco and beyond.
Experience Level
Language
Arabic
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Intermediate
Work Experience
Advisor and Consultant on Marketing, Digital Marketing and Communications; Owner, Booth Design and Building Company; Events Creator and PR Advisor; Trainer for SMEs at Self-employed / Freelance
August 1, 2024 - PresentAdvisor and consultant on marketing, digital marketing and communications; owner of a booth design and building company; events creator; PR advisor; trainer and advisor on digital marketing for SMEs.
Trainer and Advisor on Digital Marketing at Attitudes Conseil; Microlabs Solutions; Polytrada
January 1, 2020 - January 1, 2024Trained and advised more than 1000 SMBs in different regions of Morocco; Speaker and MC on webinars and seminars regarding Digital Marketing.
Professor, Executive MBA Program – Digital Marketing and Marketing for Sports at Grupo Planeta; ESLSCA Paris, Campus Rabat
April 1, 2019 - PresentProfessor delivering Executive MBA program modules on Digital Marketing and Marketing for Sports.
Part-time Professor, Digital Marketing Masters at Euromed University – Fez, Morocco
December 1, 2021 - December 1, 2023Part-time professor in Digital Marketing Masters program.
Head of Digital Marketing at City Club – Casablanca, Morocco
September 1, 2017 - May 1, 2018Led digital marketing initiatives; strategy and execution.
Head of Integrated Digital Marketing Agency at Eagle Hills Morocco – Salé
September 1, 2016 - August 1, 2017Led integrated digital marketing agency; managed 300K USD monthly digital marketing budget.
Marketing Manager at Avito.ma – Casablanca
July 1, 2013 - December 1, 2015Managed marketing activities; involvement in post-merger integration for Avito.ma.
Marketing Director at Radio Aswat – Casablanca
July 1, 2011 - July 1, 2015Design and execution of global marketing strategy; managed 360° marketing with >€6M annual budget (Bikhir.ma, Avito.ma post-merger).
Marketing Manager at Atlas Voyages - Casablanca
November 1, 2004 - October 1, 2009Marketing management.
Education
Bachelor in Business Administration & Marketing at Ecole Superieure de Commerce et des Affaires – Casablanca, Morocco
October 1, 1995 - June 1, 1999Qualifications
Google Analytics
January 11, 2030 - February 1, 2026Google Ads
January 11, 2030 - February 1, 2026Waze Marketing
January 11, 2030 - February 1, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail
Experience Level
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