I am an experienced marketing professional with a strong background in developing strategies, communication plans, and managing external relations. Having volunteered and worked in various roles related to marketing and communication, I have honed my ability to create effective campaigns and strengthen institutional presence both online and offline. I am fluent in English and Portuguese and have a working knowledge of German. With a Bachelor’s degree in Marketing and currently pursuing a Master's in Marketing and Digital Communication, I am passionate about combining practical marketing skills with digital innovation. I enjoy contributing to meaningful projects in health services and public relations, aiming to enhance user engagement and support organizational goals through strategic marketing initiatives.

Hawayla Pereira

I am an experienced marketing professional with a strong background in developing strategies, communication plans, and managing external relations. Having volunteered and worked in various roles related to marketing and communication, I have honed my ability to create effective campaigns and strengthen institutional presence both online and offline. I am fluent in English and Portuguese and have a working knowledge of German. With a Bachelor’s degree in Marketing and currently pursuing a Master's in Marketing and Digital Communication, I am passionate about combining practical marketing skills with digital innovation. I enjoy contributing to meaningful projects in health services and public relations, aiming to enhance user engagement and support organizational goals through strategic marketing initiatives.

Available to hire

I am an experienced marketing professional with a strong background in developing strategies, communication plans, and managing external relations. Having volunteered and worked in various roles related to marketing and communication, I have honed my ability to create effective campaigns and strengthen institutional presence both online and offline. I am fluent in English and Portuguese and have a working knowledge of German.

With a Bachelor’s degree in Marketing and currently pursuing a Master’s in Marketing and Digital Communication, I am passionate about combining practical marketing skills with digital innovation. I enjoy contributing to meaningful projects in health services and public relations, aiming to enhance user engagement and support organizational goals through strategic marketing initiatives.

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Language

Portuguese
Fluent
English
Fluent
German
Beginner

Work Experience

External Relations Analyst at BRASA Aveiro
March 31, 2023 - September 3, 2025
Managed external relations that involved communication and networking to enhance the visibility and impact of BRASA Aveiro activities.
Marketing Analyst at BRASA Aveiro
March 31, 2022 - September 3, 2025
Developed marketing strategies and managed marketing operations supporting the organization's objectives from October 2021 through March 2022.
Marketing Intern at Ilimitados
June 30, 2023 - September 3, 2025
Created and developed a marketing and communication plan for Santa Casa da Misericórdia de Aveiro; restructured the organization's website; established their social network presence; developed the Santa Casa IRS campaign both online and offline; produced an institutional signature manual for employee emails; and created a satisfaction questionnaire for employees and users.
Internship (DE) at Paul Moor-Schule
July 31, 2019 - September 3, 2025
Assisted students with special needs by supporting mobility, food, and communication needs; supported classroom activities; engaged students during recreation with games and organization; helped in animal walks and extra activities such as arts, music, swimming, and circus; and contributed to the development of educational pamphlets to improve students' understanding of everyday life.
Volunteer at Liga Portuguesa Contra o Cancro
December 31, 2020 - September 3, 2025
Participated as a volunteer contributing to the mission of the Portuguese League Against Cancer.
Volunteer (Food distribution) at Refood
December 31, 2021 - September 3, 2025
Provided volunteer support for food distribution to the community.

Education

Technical course in Administration at Santa Ana de Parnaíba Technical School
January 1, 2017 - December 31, 2018
Bachelor of Marketing at University of Aveiro - ISCA
January 1, 2020 - December 31, 2023
Master’s Degree in Marketing and Digital Communication at University of Aveiro - ISCA
January 1, 2023 - December 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Non-Profit Organization, Professional Services