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Hi, I’m Hayley Perry-Sanchez, a craft-led designer who blends visual concepts with strategic messaging to create compelling advertising campaigns. I stay attuned to the latest social media trends to ensure concepts resonate with target audiences and drive memorable brand experiences. I’m passionate about visual storytelling, design detail, and keeping a friendly, collaborative approach that helps teams bring big ideas to life and deliver standout creative work.…Hi, I’m Hayley Perry-Sanchez, a craft-led designer who blends visual concepts with strategic messaging to create compelling advertising campaigns. I stay attuned to the latest social media trends to ensure concepts resonate with target audiences and drive memorable brand experiences. I’m passionate about visual storytelling, design detail, and keeping a friendly, collaborative approach that helps teams bring big ideas to life and deliver standout creative work.

Hayley Perry-Sanchez

Art Director, Graphic Designer, Illustrator, +3

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Hi, I’m Hayley Perry-Sanchez, a craft-led designer who blends visual concepts with strategic messaging to create compelling advertising campaigns. I stay attuned to the latest social media trends to ensure concepts resonate with target audiences and drive memorable brand experiences. I’m passionate about visual storytelling, design detail, and keeping a friendly, collaborative approach that helps teams bring big ideas to life and deliver standout creative work.…Hi, I’m Hayley Perry-Sanchez, a craft-led designer who blends visual concepts with strategic messaging to create compelling advertising campaigns. I stay attuned to the latest social media trends to ensure concepts resonate with target audiences and drive memorable brand experiences. I’m passionate about visual storytelling, design detail, and keeping a friendly, collaborative approach that helps teams bring big ideas to life and deliver standout creative work.

Available to hire

Hi, I’m Hayley Perry-Sanchez, a craft-led designer who blends visual concepts with strategic messaging to create compelling advertising campaigns. I stay attuned to the latest social media trends to ensure concepts resonate with target audiences and drive memorable brand experiences.

I’m passionate about visual storytelling, design detail, and keeping a friendly, collaborative approach that helps teams bring big ideas to life and deliver standout creative work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Contract Graphic Designer at Chagee USA

October 1, 2025 - April 1, 2025

Developed and executed digital out-of-home (DOOH) creative across multiple formats, translating campaign concepts and the company style guide into high-impact visual assets; partnered with copywriters and creative leadership to brainstorm and refine campaign ideas, contributing to big-idea thinking and creative direction for key collaborations; supported on-set production and rollout of a large-scale integrated campaign, collaborating to ensure consistency across digital and physical touch points; designed and presented creative comps, storyboards, and award submission boards, clearly articulating concept rationale and creative direction.

Art Director at VML, Seattle

August 1, 2021 - April 1, 2024

Launched TikTok and Instagram accounts for two Microsoft brands, including leveraging current trends to post 3x/week and reach 200k TikTok and 20k Instagram followers; implemented brand style guide across B2B digital assets for several Intel campaigns; produced high-quality comps that effectively communicated and sold creative concepts to internal teams and external pitches; supported on-set production and maintained client relationships to align creative vision and contribute to the office culture and return-to-office strategy.

Art Direction Intern at Venables Bell & Partners

May 1, 2021 - August 1, 2021

Developed social content for 3M and several subsidiary brands by collaborating in brainstorms and pitching creative directions to senior advisors; helped shape social-first concepts from ideation through execution; led print and digital design for a pro bono nonprofit event, creating custom illustrations and collaborating with an in-house designer to deliver cohesive, on-brand creative.