Your 360° Design Partner
I bring a rare blend of creative vision, technical expertise and commercial understanding—equally comfortable shaping large-scale campaign concepts as refining the smallest design details. From international congress campaigns and exhibition graphics to publications, catalogues and corporate communications, I create design solutions that are both visually compelling and strategically effective.
My career began in publishing, where I helped launch a new magazine from concept to print while enhancing existing titles. Working closely with editorial teams, I developed a strong foundation in typography, layout design and production—skills that continue to underpin my work today.
I later moved agency-side, leading creative campaigns for major events including Spring Fair, ILTM and the Ideal Home Show. Managing multi-channel campaigns across print, digital, photography and event collateral, I ensured consistent branding, engaging creative and effective audience communication.
For the past 15 years, I have worked as a freelance Senior Designer, partnering with organisations across a wide range of sectors. From healthcare and life sciences to exhibitions and publishing, I have managed projects from brief through to delivery, building trusted client relationships and becoming a valued extension of in-house teams. Much of my work comes from repeat business and referrals—a testament to the quality of my work and the partnerships I build.
I am now seeking new opportunities where I can bring this combination of creativity, strategic thinking and hands-on delivery to support ambitious brands and projects.
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