Your 360° Design Partner I bring a rare blend of creative vision, technical expertise and commercial understanding—equally comfortable shaping large-scale campaign concepts as refining the smallest design details. From international congress campaigns and exhibition graphics to publications, catalogues and corporate communications, I create design solutions that are both visually compelling and strategically effective. My career began in publishing, where I helped launch a new magazine from concept to print while enhancing existing titles. Working closely with editorial teams, I developed a strong foundation in typography, layout design and production—skills that continue to underpin my work today. I later moved agency-side, leading creative campaigns for major events including Spring Fair, ILTM and the Ideal Home Show. Managing multi-channel campaigns across print, digital, photography and event collateral, I ensured consistent branding, engaging creative and effective audience communication. For the past 15 years, I have worked as a freelance Senior Designer, partnering with organisations across a wide range of sectors. From healthcare and life sciences to exhibitions and publishing, I have managed projects from brief through to delivery, building trusted client relationships and becoming a valued extension of in-house teams. Much of my work comes from repeat business and referrals—a testament to the quality of my work and the partnerships I build. I am now seeking new opportunities where I can bring this combination of creativity, strategic thinking and hands-on delivery to support ambitious brands and projects.…

Hayley Dodds

Your 360° Design Partner I bring a rare blend of creative vision, technical expertise and commercial understanding—equally comfortable shaping large-scale campaign concepts as refining the smallest design details. From international congress campaigns and exhibition graphics to publications, catalogues and corporate communications, I create design solutions that are both visually compelling and strategically effective. My career began in publishing, where I helped launch a new magazine from concept to print while enhancing existing titles. Working closely with editorial teams, I developed a strong foundation in typography, layout design and production—skills that continue to underpin my work today. I later moved agency-side, leading creative campaigns for major events including Spring Fair, ILTM and the Ideal Home Show. Managing multi-channel campaigns across print, digital, photography and event collateral, I ensured consistent branding, engaging creative and effective audience communication. For the past 15 years, I have worked as a freelance Senior Designer, partnering with organisations across a wide range of sectors. From healthcare and life sciences to exhibitions and publishing, I have managed projects from brief through to delivery, building trusted client relationships and becoming a valued extension of in-house teams. Much of my work comes from repeat business and referrals—a testament to the quality of my work and the partnerships I build. I am now seeking new opportunities where I can bring this combination of creativity, strategic thinking and hands-on delivery to support ambitious brands and projects.…

Available to hire

Your 360° Design Partner

I bring a rare blend of creative vision, technical expertise and commercial understanding—equally comfortable shaping large-scale campaign concepts as refining the smallest design details. From international congress campaigns and exhibition graphics to publications, catalogues and corporate communications, I create design solutions that are both visually compelling and strategically effective.

My career began in publishing, where I helped launch a new magazine from concept to print while enhancing existing titles. Working closely with editorial teams, I developed a strong foundation in typography, layout design and production—skills that continue to underpin my work today.

I later moved agency-side, leading creative campaigns for major events including Spring Fair, ILTM and the Ideal Home Show. Managing multi-channel campaigns across print, digital, photography and event collateral, I ensured consistent branding, engaging creative and effective audience communication.

For the past 15 years, I have worked as a freelance Senior Designer, partnering with organisations across a wide range of sectors. From healthcare and life sciences to exhibitions and publishing, I have managed projects from brief through to delivery, building trusted client relationships and becoming a valued extension of in-house teams. Much of my work comes from repeat business and referrals—a testament to the quality of my work and the partnerships I build.

I am now seeking new opportunities where I can bring this combination of creativity, strategic thinking and hands-on delivery to support ambitious brands and projects.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer
April 1, 2010 - Present
Specialise in diverse design collateral, including international congress campaigns and exhibition graphics, as well as publications, catalogues, and corporate communications. Adapt global brand toolkits into crafted assets that complement in-house design teams while safeguarding brand consistency across campaign roll-outs. Deliver brand, campaign, and presentation design projects for organisations ranging from start-ups to global enterprises, with repeat business across key clients spanning more than 10 years.
Freelance Graphic Designer at Self-employed
April 1, 2010 - Present
A versatile graphic designer with over a decade of experience, I specialise in transforming everything from complex medical data into polished congress presentations, to crafting eye-catching brand identities and marketing campaigns for clients ranging from startups to global industry leaders.
Design Manager at Whippet
October 1, 2003 - March 1, 2010
Led high-performing teams delivering multi-platform campaigns for clients including BBC, WWF and Tesco Mobile. Played key role in securing high-value B2B contracts, scaling accounts into large-scale consumer events such as the Ideal Home Show and national food and drink festivals. Managed the full studio ecosystem, including creative direction, pitching, client relationships and complex workflows scheduling.
Junior Designer at UK International Press
April 1, 2000 - April 1, 2003
Collaborating alongside editors and senior art directors, I championed the editorial process from initial concept to pre-press delivery – seamlessly balancing strict deadlines, feedback loops, and technical repro markup to turn aviation, automotive and logistics data into polished layouts and exhibition ads.

Education

BA Hons Graphic and Media Design at London College of Printing
January 1, 1997 - January 1, 2000
Foundation in Art & Design at Wimbledon School of Art
January 1, 1996 - January 1, 1997
BA (Hons) Graphic and Media Design at London College of Printing
January 1, 1997 - January 1, 2000
Foundation in Art & Design at Wimbledon School of Art
January 1, 1996 - January 1, 1997

Qualifications

BA Hons Graphic and Media Design
January 1, 1997 - January 1, 2000
Foundation in Art & Design
January 1, 1996 - January 1, 1997

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Life Sciences, Retail, Telecommunications, Non-Profit Organization, Education, Transportation & Logistics
    Logofolio
    A curated showcase of versatile, high-impact brand marks engineered to perform effortlessly from screen to print.…
    Bespoke Wedding Stationary
    A curated collection of custom wedding invitations designed for friends and family, blending diverse typographic styles, playful layouts, and personalised illustrations to perfectly capture each unique love story.…
    Social Media Campaign
    I developed a visually engaging social media carousel that pairs bold, cohesive iconography with high-impact typography, neatly highlighting key oral health statistics to stop users in their scroll.…
    Powerpoint Presentation
    Tasked with reviving a tired template, I injected the client's vibrant brand style into a mountain of dense dental research, transforming clinical monotony into a series of crisp layouts, engaging product breakdowns and eye-catching charts.…
    Annual Report
    Adhering to the client’s established brand guidelines, this comprehensive report translates complex, data-heavy research into a beautifully structured layout featuring highly intuitive, engaging data visualisations and clear, digestible sections.…
    Patient Guide Series
    I transformed dense, overwhelming oncology data into crystal-clear patient guides— colour-coded by cancer type and translated into multiple languages.…
    Promotional Brochure
    I took the client’s existing logo and spun it into a sleek, sky-blue sales brochure designed to make choosing roof blinds a total breeze – complete with sneaky embedded promotional videos for the digital version because, let's be honest, watching motorised blinds do their thing is deeply satisfying.…
    Catalogues
    A bi-monthly product catalogue involving routine image and price updates within an existing template I created with the client, alongside a custom-designed cover for each issue's specific promotion.…
    Event creative
    Vibrant colour palette and playful use of typography inspired by summer carnivals.…