I’m a multidisciplinary design expert with a belief that great design should do more than look good - it should deliver results. From building brands from the ground up to executing complex international campaigns, I focus on creating thoughtful, high-performing work with precision and purpose. My experience spans fast-paced publishing, creative agencies and large-scale events, giving me the versatility to move seamlessly between strict technical guidelines and bold creative direction. Whether refining an established brand or developing a fresh visual identity, I bring the same attention to detail and strategic thinking to every project. Over the past decade, I’ve worked with startups and global organisations across various sectors, transforming complex information into clear and refined visual communication that strengthens brands and delivers impactful messaging. I take great pride in building long-lasting, successful relationships with my clients, with much of my work coming from repeat and returning customers who continue to trust me with their evolving needs.

Hayley Dodds

PRO

I’m a multidisciplinary design expert with a belief that great design should do more than look good - it should deliver results. From building brands from the ground up to executing complex international campaigns, I focus on creating thoughtful, high-performing work with precision and purpose. My experience spans fast-paced publishing, creative agencies and large-scale events, giving me the versatility to move seamlessly between strict technical guidelines and bold creative direction. Whether refining an established brand or developing a fresh visual identity, I bring the same attention to detail and strategic thinking to every project. Over the past decade, I’ve worked with startups and global organisations across various sectors, transforming complex information into clear and refined visual communication that strengthens brands and delivers impactful messaging. I take great pride in building long-lasting, successful relationships with my clients, with much of my work coming from repeat and returning customers who continue to trust me with their evolving needs.

Available to hire

I’m a multidisciplinary design expert with a belief that great design should do more than look good - it should deliver results.

From building brands from the ground up to executing complex international campaigns, I focus on creating thoughtful, high-performing work with precision and purpose.

My experience spans fast-paced publishing, creative agencies and large-scale events, giving me the versatility to move seamlessly between strict technical guidelines and bold creative direction. Whether refining an established brand or developing a fresh visual identity, I bring the same attention to detail and strategic thinking to every project.

Over the past decade, I’ve worked with startups and global organisations across various sectors, transforming complex information into clear and refined visual communication that strengthens brands and delivers impactful messaging.

I take great pride in building long-lasting, successful relationships with my clients, with much of my work coming from repeat and returning customers who continue to trust me with their evolving needs.

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Language

English
Fluent

Work Experience

Junior Designer at UK International Press
April 1, 2000 - April 1, 2003
Collaborating alongside editors and senior art directors, I championed the editorial process from initial concept to pre-press delivery – seamlessly balancing strict deadlines, feedback loops, and technical repro markup to turn aviation, automotive and logistics data into polished layouts and exhibition ads.
Design Manager at Whippet
October 1, 2003 - March 1, 2010
Led high-performing teams delivering multi-platform campaigns for clients including BBC, WWF and Tesco Mobile. Played key role in securing high-value B2B contracts, scaling accounts into large-scale consumer events such as the Ideal Home Show and national food and drink festivals. Managed the full studio ecosystem, including creative direction, pitching, client relationships and complex workflows scheduling.
Freelance Graphic Designer at Self-employed
April 1, 2010 - Present
A versatile graphic designer with over a decade of experience, I specialise in transforming everything from complex medical data into polished congress presentations, to crafting eye-catching brand identities and marketing campaigns for clients ranging from startups to global industry leaders.

Education

BA Hons Graphic and Media Design at London College of Printing
January 1, 1997 - January 1, 2000
Foundation in Art & Design at Wimbledon School of Art
January 1, 1996 - January 1, 1997

Qualifications

BA Hons Graphic and Media Design
January 1, 1997 - January 1, 2000
Foundation in Art & Design
January 1, 1996 - January 1, 1997

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Life Sciences, Retail, Telecommunications
    uniE621 Logofolio
    A collection of distinct brand identities and custom logo designs, each meticulously crafted to capture the unique personality, industry voice and core values of the clients they represent. To view them in colour and alongside their guidelines please visit https://www.twine.net/signin
    uniE621 Bespoke Wedding Stationary
    A curated collection of custom wedding invitations designed for friends and family, blending diverse typographic styles, playful layouts, and personalised illustrations to perfectly capture each unique love story.
    uniE621 Social Media Campaign
    I developed a visually engaging social media carousel that pairs bold, cohesive iconography with high-impact typography, neatly highlighting key oral health statistics to stop users in their scroll.
    uniE621 Powerpoint Presentation
    Tasked with reviving a tired template, I injected the client's vibrant brand style into a mountain of dense dental research, transforming clinical monotony into a series of crisp layouts, engaging product breakdowns and eye-catching charts.
    uniE621 Annual Report
    Adhering to the client’s established brand guidelines, this comprehensive report translates complex, data-heavy research into a beautifully structured layout featuring highly intuitive, engaging data visualisations and clear, digestible sections.
    uniE621 Patient Guide Series
    I transformed dense, overwhelming oncology data into crystal-clear patient guides— colour-coded by cancer type and translated into multiple languages.
    uniE621 Promotional Brochure
    I took the client’s existing logo and spun it into a sleek, sky-blue sales brochure designed to make choosing roof blinds a total breeze – complete with sneaky embedded promotional videos for the digital version because, let's be honest, watching motorised blinds do their thing is deeply satisfying.
    uniE621 Catalogues
    A bi-monthly product catalogue involving routine image and price updates within an existing template I created with the client, alongside a custom-designed cover for each issue's specific promotion.
    uniE621 Event creative
    Vibrant colour palette and playful use of typography inspired by summer carnivals.