I’m a London-based brand and visual identity designer with a background spanning agency and in-house roles. I spent years at Leo Burnett and Mindshare before moving in-house, where I’ve led brand design for a fintech company for the past eight years, taking multiple brands from early growth through to scale. My work spans full brand identity systems, social growth (including taking one brand from 0 to 100,000 followers), event design across 80+ global events, and building the design systems and Figma libraries that keep growing brands consistent. I’ve also led the full brand identity for a voice-analysis healthcare app from the ground up. What sets me apart is the range: I move comfortably between big-picture brand strategy and the hands-on craft of typography, layout and system-building, and I’ve spent years owning brand end to end rather than handing off after the initial idea.
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