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Hi, I’m Hazira Hanim Sofiya binti Rahim. I’m a Business Administration graduate with 2 years of hands-on experience as a KOL Specialist in the beauty space. I enjoy influencer marketing, affiliate management, and crafting soft-selling content that resonates with audiences. I’ve collaborated with brands like Skintific, Y.O.U, and Hebe Beauty to boost brand visibility and engagement. I’m passionate about building strong relationships with KOLs, media, and agencies, and I stay on top of social media trends to maximize campaign impact. I’m eager to grow further in influencer marketing and content strategy.…Hi, I’m Hazira Hanim Sofiya binti Rahim. I’m a Business Administration graduate with 2 years of hands-on experience as a KOL Specialist in the beauty space. I enjoy influencer marketing, affiliate management, and crafting soft-selling content that resonates with audiences. I’ve collaborated with brands like Skintific, Y.O.U, and Hebe Beauty to boost brand visibility and engagement. I’m passionate about building strong relationships with KOLs, media, and agencies, and I stay on top of social media trends to maximize campaign impact. I’m eager to grow further in influencer marketing and content strategy.

Hazira Hanim Sofiya binti Rahim

Content Creator, Social Media Manager, Content Strategist, +6

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Hi, I’m Hazira Hanim Sofiya binti Rahim. I’m a Business Administration graduate with 2 years of hands-on experience as a KOL Specialist in the beauty space. I enjoy influencer marketing, affiliate management, and crafting soft-selling content that resonates with audiences. I’ve collaborated with brands like Skintific, Y.O.U, and Hebe Beauty to boost brand visibility and engagement. I’m passionate about building strong relationships with KOLs, media, and agencies, and I stay on top of social media trends to maximize campaign impact. I’m eager to grow further in influencer marketing and content strategy.…Hi, I’m Hazira Hanim Sofiya binti Rahim. I’m a Business Administration graduate with 2 years of hands-on experience as a KOL Specialist in the beauty space. I enjoy influencer marketing, affiliate management, and crafting soft-selling content that resonates with audiences. I’ve collaborated with brands like Skintific, Y.O.U, and Hebe Beauty to boost brand visibility and engagement. I’m passionate about building strong relationships with KOLs, media, and agencies, and I stay on top of social media trends to maximize campaign impact. I’m eager to grow further in influencer marketing and content strategy.

Available to hire

Hi, I’m Hazira Hanim Sofiya binti Rahim. I’m a Business Administration graduate with 2 years of hands-on experience as a KOL Specialist in the beauty space. I enjoy influencer marketing, affiliate management, and crafting soft-selling content that resonates with audiences. I’ve collaborated with brands like Skintific, Y.O.U, and Hebe Beauty to boost brand visibility and engagement.

I’m passionate about building strong relationships with KOLs, media, and agencies, and I stay on top of social media trends to maximize campaign impact. I’m eager to grow further in influencer marketing and content strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Malay

Fluent

French

Intermediate

English

Fluent

Work Experience

KOL Specialist at Hebe Beauty Malaysia

December 1, 2024 - Present

Managed and executed 60 KOL postings monthly, maintaining a balanced mix of macro–micro KOLs and 60% KOCs/affiliates to meet campaign KPIs. Collaborated with the marketing team to plan and run KOL collaborations and offline initiatives, including the "Ready to Go & Glow with Y.O.U" product launch event. Strategized and developed soft-selling content for LAVOJY Hair Care, leveraging current social media trends to generate over 2 million total views. Built and maintained strong relationships with KOLs, media, and agencies to ensure smooth campaign execution and impactful collaborations.

KOL Specialist (Affiliate Marketing) at Skintific Malaysia

March 1, 2024 - September 30, 2024

Analyzed TikTok trends and collaborated with 300+ affiliates to drive sales through timely, trend-aligned content that complied with TikTok Shop guidelines. Managed the end-to-end affiliate marketing process—from KOL selection and briefing to performance tracking based on items sold, GMV, and impressions. Consistently achieved monthly KPIs of 10,000 items sold and 1,500 TikTok contents posted, contributing to strong overall sales growth. Built affiliate relationships through commission negotiations and coordinated promotional campaigns to maximize conversions. Created and distributed copywriting, trend insights, and promotional materials to boost engagement and campaign performance.

TikTok LIVE-Regional Operations-SEA Intern at ByteDance Precision Berhad

July 1, 2023 - January 31, 2024

Managed and developed content strategies with TikTok LIVE influencers and agencies to boost viewership and engagement, enhancing the LIVE ecosystem’s growth. Contributed to the 'Gimme the Mic' campaign by handling regional promotions and event coordination. Managed TikTok LIVE Malaysia’s official account, increasing followers by 200k in three months during the Gimme The Mic campaign. Fostered strategic partnerships with internal teams and local content providers, coordinating live streams for events like the TikTok Awards to strengthen partnerships. Assisted in organizing 'TikTok LIVE FEST,' coordinating logistics, merchandise, and social media promotions to celebrate local agencies and creators.