Available to hire
I am a Creative Director, Business Developer, and Independent Artist with over 10 years of experience leading creative, strategic, and business-oriented projects. My expertise integrates brand development, digital strategy, and audiovisual production, driving creative excellence and measurable business growth.\n\nI have built and scaled brands by combining storytelling, market insight, and data-driven decision-making to elevate visibility, engagement, and revenue. Adept at managing multidisciplinary teams and end-to-end creative processes, I specialize in transforming ideas into impactful brands and profitable ventures.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Creative Director & Business Developer at Various clients / Freelance
January 1, 2014 - November 13, 2025Directed multidisciplinary creative projects, helping companies and entrepreneurs build strong, differentiated brands. Designed integrated business and creative strategies to increase market positioning and profitability. Developed brand narratives and multimedia content strategies focused on growth, engagement, and storytelling impact. Established a successful personal brand as an artist and producer, combining marketing strategy with creative direction.
Creative Director at Healthy Skin
January 1, 2025 - November 13, 2025Led the development of a cohesive visual identity and digital strategy for a luxury skincare brand. Supervised the production of high-end audiovisual content, including photo campaigns, reels, and storytelling videos. Designed data-driven campaigns that increased sales and brand recognition through emotional and educational content.
Co-Founder & Creative Director at HK Branding
January 1, 2024 - November 13, 2025Co-founded a creative and AI-driven branding agency specialized in digital positioning, content automation, and multimedia campaigns. Designed and executed full-scale brand strategies integrating artificial intelligence for faster, higher-quality production. Developed business partnerships and brand identities that positioned clients as innovators in their industries.
Business Developer & Creative Consultant at IGAAPP
January 1, 2025 - November 13, 2025Directed the creative and strategic transformation of an educational institution, modernizing its communication and branding. Designed new enrollment and lead conversion systems, optimizing digital campaigns across Meta Ads and organic channels. Developed audiovisual campaigns that highlighted the institution’s programs (Licenciaturas, Maestrías, Doctorados, Titulación por Experiencia). Contributed to the growth of IGAAPP’s student base through business development initiatives and strategic alliances.
Creative Director & Brand Strategist at The Beast Club
January 1, 2023 - November 13, 2025Developed the brand’s identity and market strategy for a U.S.-based fitness company. Implemented high-performance digital campaigns that significantly increased audience reach and brand engagement.
Creative Consultant at Grupo Continental Inc.
January 1, 2023 - November 13, 2025Produced and managed content for personal development and leadership projects, aligning message, tone, and design. Strengthened the brand’s digital presence through creative storytelling and consistent multimedia production.
Creative Director & Business Developer at Independent / Freelance
January 1, 2014 - November 13, 2025Directed multidisciplinary creative projects for companies and entrepreneurs, helping them build strong, differentiated brands. Designed integrated business and creative strategies that improved market positioning and profitability. Developed brand narratives and multimedia content strategies focused on growth, engagement, and storytelling impact. Established a successful personal brand as an artist and producer, combining marketing strategy with creative direction.
Creative Director & Business Developer
January 1, 2014 - November 13, 2025Directed multidisciplinary creative projects, helping companies and entrepreneurs build strong, differentiated brands. Designed integrated business and creative strategies that increased market positioning and profitability. Developed brand narratives and multimedia content strategies focused on growth, engagement, and storytelling impact. Established a successful personal brand as an artist and producer, combining marketing strategy with creative direction.
Education
Bachelor’s Studies in Social Communication at Universidad del Tolima, Ibague, Colombia
January 1, 2012 - January 1, 2014Bachelor’s Degree in Business Administration at Universidad Cooperativa de Colombia, Bogota, Colombia
January 1, 2014 - January 1, 2017Opera Singing at Conservatory of Tolima, Ibague, Colombia
January 1, 2013 - January 1, 2015Bachelor’s Studies in Social Communication at Universidad del Tolima, Ibague, Colombia
January 1, 2012 - January 1, 2014Bachelor’s Degree in Business Administration at Universidad Cooperativa de Colombia, Bogota, Colombia
January 1, 2014 - January 1, 2017Opera Singing at Conservatory of Tolima, Ibague, Colombia
January 1, 2013 - January 1, 2015Bachelor’s Studies in Social Communication at Universidad del Tolima, Ibague, Colombia
January 1, 2012 - January 1, 2014Bachelor’s Degree in Business Administration at Universidad Cooperativa de Colombia, Bogota, Colombia
January 1, 2014 - January 1, 2017Opera Singing at Conservatory of Tolima, Ibague, Colombia
January 1, 2013 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Other, Healthcare, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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