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Hi, I’m Heather Meza. I’m a social media strategist and creative marketer who loves storytelling, data-driven campaigns, and building engaged online communities. I specialize in planning and executing digital campaigns across entertainment, non-profit, and education sectors, using social listening and platform-native storytelling to drive awareness, engagement, and growth. With 4+ years of experience, I craft always-on and campaign-based strategies for Facebook, Instagram, TikTok, YouTube, X/Twitter, and LinkedIn, collaborating with partners across government, healthcare, hospitality, and education to translate insights into actionable outcomes. When I’m not building campaigns, I mentor students, lead workshops, or produce content that supports launches, events, and trainings initiatives.…Hi, I’m Heather Meza. I’m a social media strategist and creative marketer who loves storytelling, data-driven campaigns, and building engaged online communities. I specialize in planning and executing digital campaigns across entertainment, non-profit, and education sectors, using social listening and platform-native storytelling to drive awareness, engagement, and growth. With 4+ years of experience, I craft always-on and campaign-based strategies for Facebook, Instagram, TikTok, YouTube, X/Twitter, and LinkedIn, collaborating with partners across government, healthcare, hospitality, and education to translate insights into actionable outcomes. When I’m not building campaigns, I mentor students, lead workshops, or produce content that supports launches, events, and trainings initiatives.

Heather Meza

Film Producer, Writer, Content Producer, +2

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Hi, I’m Heather Meza. I’m a social media strategist and creative marketer who loves storytelling, data-driven campaigns, and building engaged online communities. I specialize in planning and executing digital campaigns across entertainment, non-profit, and education sectors, using social listening and platform-native storytelling to drive awareness, engagement, and growth. With 4+ years of experience, I craft always-on and campaign-based strategies for Facebook, Instagram, TikTok, YouTube, X/Twitter, and LinkedIn, collaborating with partners across government, healthcare, hospitality, and education to translate insights into actionable outcomes. When I’m not building campaigns, I mentor students, lead workshops, or produce content that supports launches, events, and trainings initiatives.…Hi, I’m Heather Meza. I’m a social media strategist and creative marketer who loves storytelling, data-driven campaigns, and building engaged online communities. I specialize in planning and executing digital campaigns across entertainment, non-profit, and education sectors, using social listening and platform-native storytelling to drive awareness, engagement, and growth. With 4+ years of experience, I craft always-on and campaign-based strategies for Facebook, Instagram, TikTok, YouTube, X/Twitter, and LinkedIn, collaborating with partners across government, healthcare, hospitality, and education to translate insights into actionable outcomes. When I’m not building campaigns, I mentor students, lead workshops, or produce content that supports launches, events, and trainings initiatives.

Available to hire

Hi, I’m Heather Meza. I’m a social media strategist and creative marketer who loves storytelling, data-driven campaigns, and building engaged online communities. I specialize in planning and executing digital campaigns across entertainment, non-profit, and education sectors, using social listening and platform-native storytelling to drive awareness, engagement, and growth.

With 4+ years of experience, I craft always-on and campaign-based strategies for Facebook, Instagram, TikTok, YouTube, X/Twitter, and LinkedIn, collaborating with partners across government, healthcare, hospitality, and education to translate insights into actionable outcomes. When I’m not building campaigns, I mentor students, lead workshops, or produce content that supports launches, events, and trainings initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Arizona Anti-Human Trafficking Network (AATN)

March 1, 2021 - Present

Develop and execute always-on and campaign-based social strategies, including research, content planning, creative development, and analytics reporting across Facebook, Instagram, LinkedIn, and YouTube.

Social Media Manager / Founder at Meza Marketing

September 1, 2022 - Present

Own end-to-end social marketing for clients (e.g., Nobility RCM, Desert and Golf Properties, comedians, live theatre) from audience research through content calendars and publishing; design on-brand graphics, short-form video, newsletters, and assets; monitor performance and produce analytics reports.

Adjunct Professor – CIS 103 Intro to Social Media at Mesa College

March 1, 2023 - March 1, 2025

Taught foundational and advanced social media strategy, platform mechanics, and Web 2.0 tools; guided students in building social strategies and multi-format content; educated students on digital ethics, privacy, and security.

Assistant Producer (Social & Promotions) at WLS Dave and Kim Morning Show, Cumulus Media (Contract)

March 1, 2019 - August 1, 2019

Pitched and developed creative promotions, stunts, and content ideas; produced social-first assets for web and social channels; partnered with hosts, producers, and promotional teams to align messaging.

Shift Supervisor (Customer & Team Leadership) at Philz Coffee

August 1, 2025 - Present

Managed operations, cash handling, inventory, and sales; ensured health and safety standards; led team training, promotional events, and emergency protocols; fostered a collaborative and positive team environment.

Shift Supervisor / Coffee Master at Starbucks Coffee Company

October 1, 2019 - August 1, 2025

Led high-performing teams in busy, guest-facing environments; organized in-store promotional events and activations; recognized as Coffee Master and internal trainer, teaching complex product stories to teams and customers.

Performer / Writer / Producer / Director at The Second City, The Annoyance, Florida (contract)

February 1, 2016 - Present

Produced 100+ live shows, oversaw concept development, casting, rehearsals, and show marketing; wrote and directed comedic and narrative content for stage and film projects; led advertising and social promotion to drive ticket sales and build communities around recurring series.