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I’m a marketing communications specialist and visual storyteller with over seven years of experience helping brands connect with their audiences in meaningful, engaging ways. I bring together strategy and creativity to develop social media content, campaigns, and brand storytelling that build strong, recognizable digital identities. I specialize in creating visually compelling, lifestyle-driven content, especially for platforms like Instagram and YouTube while using data and performance insights to refine and improve results. With a background in event photography, I also bring a strong eye for authenticity and detail, allowing me to create content that feels real, relevant, and aligned with today’s trends.…I’m a marketing communications specialist and visual storyteller with over seven years of experience helping brands connect with their audiences in meaningful, engaging ways. I bring together strategy and creativity to develop social media content, campaigns, and brand storytelling that build strong, recognizable digital identities. I specialize in creating visually compelling, lifestyle-driven content, especially for platforms like Instagram and YouTube while using data and performance insights to refine and improve results. With a background in event photography, I also bring a strong eye for authenticity and detail, allowing me to create content that feels real, relevant, and aligned with today’s trends.

Heather Morin

Social Media Manager, Content Creator, Content Strategist, +5

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I’m a marketing communications specialist and visual storyteller with over seven years of experience helping brands connect with their audiences in meaningful, engaging ways. I bring together strategy and creativity to develop social media content, campaigns, and brand storytelling that build strong, recognizable digital identities. I specialize in creating visually compelling, lifestyle-driven content, especially for platforms like Instagram and YouTube while using data and performance insights to refine and improve results. With a background in event photography, I also bring a strong eye for authenticity and detail, allowing me to create content that feels real, relevant, and aligned with today’s trends.…I’m a marketing communications specialist and visual storyteller with over seven years of experience helping brands connect with their audiences in meaningful, engaging ways. I bring together strategy and creativity to develop social media content, campaigns, and brand storytelling that build strong, recognizable digital identities. I specialize in creating visually compelling, lifestyle-driven content, especially for platforms like Instagram and YouTube while using data and performance insights to refine and improve results. With a background in event photography, I also bring a strong eye for authenticity and detail, allowing me to create content that feels real, relevant, and aligned with today’s trends.

Available to hire

I’m a marketing communications specialist and visual storyteller with over seven years of experience helping brands connect with their audiences in meaningful, engaging ways. I bring together strategy and creativity to develop social media content, campaigns, and brand storytelling that build strong, recognizable digital identities.

I specialize in creating visually compelling, lifestyle-driven content, especially for platforms like Instagram and YouTube while using data and performance insights to refine and improve results. With a background in event photography, I also bring a strong eye for authenticity and detail, allowing me to create content that feels real, relevant, and aligned with today’s trends.

Skills

Brand Identity

Photo

Presentation Design

Experience Level

Brand Identity

Expert

Photo

Intermediate

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Social Media Strategy & Marketing Communications Specialist at The Way International

September 1, 2014 - Present

Created and executed social media content strategy across multiple platforms, collaborating with designers, photographers, and internal teams to produce cohesive marketing assets and maintain a consistent brand voice. Managed content calendars and supported campaigns, promotions, and community-focused posts to boost engagement across Instagram, Facebook, LinkedIn, and other channels.

Event Photographer at The Way International

January 1, 2018 - Present

Captured lifestyle imagery for brand storytelling, campaigns, and public relations efforts; delivered high-quality visuals aligned with brand identity and campaign goals; worked closely with the marketing team to produce assets for social media and events.

Marketing Communications Specialist at The Way International

September 1, 2024 - Present

Created lifestyle-driven imagery and brand visuals for social media, marketing campaigns, and public relations; planned content calendars; collaborated with cross-functional teams to ensure cohesive brand storytelling; produced assets for Instagram, Facebook, and other platforms; supported events with on-brand visuals.