I am a highly skilled Packaging Designer and Illustrator with extensive experience in luxury beauty and retail industries. Over the years, I have had the privilege to work on creative and impactful packaging solutions for major brands and startups alike. I specialize in bringing creative concepts to life with a keen eye for design and detail. I have a passion for driving brand success through visually compelling design, and I thrive in collaborative and dynamic environments. Throughout my career, I have embraced opportunities to innovate and create packaging that emotionally connects with customers and strengthens brand identity.

Heather Andrews

I am a highly skilled Packaging Designer and Illustrator with extensive experience in luxury beauty and retail industries. Over the years, I have had the privilege to work on creative and impactful packaging solutions for major brands and startups alike. I specialize in bringing creative concepts to life with a keen eye for design and detail. I have a passion for driving brand success through visually compelling design, and I thrive in collaborative and dynamic environments. Throughout my career, I have embraced opportunities to innovate and create packaging that emotionally connects with customers and strengthens brand identity.

Available to hire

I am a highly skilled Packaging Designer and Illustrator with extensive experience in luxury beauty and retail industries. Over the years, I have had the privilege to work on creative and impactful packaging solutions for major brands and startups alike. I specialize in bringing creative concepts to life with a keen eye for design and detail.

I have a passion for driving brand success through visually compelling design, and I thrive in collaborative and dynamic environments. Throughout my career, I have embraced opportunities to innovate and create packaging that emotionally connects with customers and strengthens brand identity.

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Work Experience

Owner at Heather Andrews Design, LLC
June 1, 1996 - Present
Delivered consistently innovative, creative, and compelling solutions that exceeded customer expectations. Engaged proactively with clients and partners to understand and strategize unique project needs, maintaining responsiveness to timelines and commitments. Developed and executed designs for high-profile projects including R.E.M Beauty, Madonna’s MDNA Skincare, Nicole Richie’s Honey Minx, Textron Aerospace, MGM Grand Hotel Las Vegas, MaxMara, and Toshiba. Demonstrated versatility across various design practices and effectively incorporated feedback to refine creative outputs.
Director of Brand Design at Too Faced Cosmetics
August 31, 2022 - July 25, 2025
Orchestrated comprehensive multi-channel creative initiatives instrumental in achieving two brand acquisitions totaling $1.45 billion. Spearheaded international and domestic projects, innovating experiential design concepts for Pop-Up stores to engage diverse audiences. Collaborated closely with Founder/Chief Creative Officer to double North American market share and expand internationally. Ensured brand integrity across all channels while aligning with internal objectives, values, budgets, and deadlines. Worked with cross-functional leaders and VPs to guarantee product launch success and targeted ROI. Played a key role in establishing Better Than Sex mascara as the #1 prestige mascara globally and elevating Lip Injection to #1 lip gloss brand in America.
Senior Packaging Designer at Too Faced Cosmetics
September 30, 2018 - July 25, 2025
Developed initial packaging concepts, designs, and illustrations, overseeing evolution of primary and secondary packaging, palettes, and custom components. Integrated photography selection, retouching, and typography to deliver high-end packaging solutions. Collaborated daily with Chief Creative Officer/Co-founder to bring strategic visions and seasonal design concepts to life. Contributed to creation of best-selling products including Better Than Sex mascara, Born This Way foundation, The Peach and Chocolate palettes, and Christmas collections establishing the brand as Sephora's #1 holiday choice. Focused on harmonizing product communication, brand expression, and visual appeal to create emotionally resonant narratives.
Owner at Heather Andrews Design, LLC
June 1, 1996 - Present
Delivered consistently innovative, creative, and compelling solutions that not only met, but surpassed customer expectations. Proactively engaged with clients and partners to discern and strategize the unique requirements of each project or program, maintaining responsiveness to timelines and commitments. Developed and executed designs for high-profile projects, overseeing the process from concept to production for start-ups as well as renowned companies including R.E.M Beauty, Madonna’s MDNA Skincare, Nicole Richie’s Honey Minx, Textron Aerospace, MGM Grand Hotel Las Vegas, MaxMara, and Toshiba. Demonstrated versatility in a dynamic creative environment, contributing expertise across various design practices. Effectively solicited and incorporated feedback, transforming it into refined and impactful creative outputs.
Director of Brand Design at Too Faced Cosmetics
August 31, 2022 - July 25, 2025
Orchestrated comprehensive multi-channel creative initiatives, instrumental in achieving two notable brand acquisitions totaling $1.45 billion. Spearheaded international and domestic projects, innovating experiential design concepts for Pop-Up stores to captivate diverse audiences. Collaborated synergistically with the Founder/Chief Creative Officer, resulting in the doubling of North American market share and global expansion. Ensured unwavering brand integrity across all channels, aligning with internal client objectives, values, budgets, and deadlines. Worked closely with cross-functional team leaders and company VPs, guaranteeing the success of product launches and meeting targeted ROI. Fostered open communication within internal teams, actively participating in goal-setting, updates, feedback sessions, and final campaign presentations. Integral contributions led to the unprecedented success of Better Than Sex mascara and elevated Lip Injection to become the #1 lip gloss brand in A
Senior Packaging Designer at Too Faced Cosmetics
September 30, 2018 - July 25, 2025
Developed the initial packaging concept, design & illustration, overseeing the evolution of a diverse range of primary and secondary packaging, palettes, and custom componentry. Integrated photography selection, expert photo retouching, and thoughtful typography to deliver impactful high-end packaging solutions. Collaborated extensively with the Chief Creative Officer/Co-founder on a daily basis, bringing the company's strategic vision and seasonal design concepts to life. Played a key role in the creation of several best-selling products, including the iconic Better Than Sex mascara, Born This Way foundation, The Peach and Chocolate palettes, and Christmas collections, establishing the brand as the #1 holiday choice at Sephora. Crafted narratives that emotionally resonated with customers, creating a compelling connection to the brand.

Education

Bachelor of Fine Arts (BFA) at California State University Fullerton
January 11, 2030 - July 25, 2025
Bachelor of Fine Arts at California State University Fullerton
January 1, 1992 - December 31, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services
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