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I'm Heather Scott, a Creative Social Media Manager and sports nutritionist with a strong background in health, fitness, and short-form digital content creation. I craft engaging TikTok and Instagram content that blends storytelling with performance-focused education. I'm passionate about building authentic online communities through sport-driven narratives and user-generated content. I translate health and nutrition knowledge into relatable, platform-native content that drives engagement and brand growth.…I'm Heather Scott, a Creative Social Media Manager and sports nutritionist with a strong background in health, fitness, and short-form digital content creation. I craft engaging TikTok and Instagram content that blends storytelling with performance-focused education. I'm passionate about building authentic online communities through sport-driven narratives and user-generated content. I translate health and nutrition knowledge into relatable, platform-native content that drives engagement and brand growth.

Heather Scott

Social Media Manager, Content Creator, Video Editor, +2

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I'm Heather Scott, a Creative Social Media Manager and sports nutritionist with a strong background in health, fitness, and short-form digital content creation. I craft engaging TikTok and Instagram content that blends storytelling with performance-focused education. I'm passionate about building authentic online communities through sport-driven narratives and user-generated content. I translate health and nutrition knowledge into relatable, platform-native content that drives engagement and brand growth.…I'm Heather Scott, a Creative Social Media Manager and sports nutritionist with a strong background in health, fitness, and short-form digital content creation. I craft engaging TikTok and Instagram content that blends storytelling with performance-focused education. I'm passionate about building authentic online communities through sport-driven narratives and user-generated content. I translate health and nutrition knowledge into relatable, platform-native content that drives engagement and brand growth.

Available to hire

I’m Heather Scott, a Creative Social Media Manager and sports nutritionist with a strong background in health, fitness, and short-form digital content creation. I craft engaging TikTok and Instagram content that blends storytelling with performance-focused education.

I’m passionate about building authentic online communities through sport-driven narratives and user-generated content. I translate health and nutrition knowledge into relatable, platform-native content that drives engagement and brand growth.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Intermediate

Work Experience

Sales Associate at Oakley

March 1, 2024 - Present

Represent a globally recognised performance eyewear brand, delivering consistent brand storytelling and product expertise in a premium retail environment. Translate highly technical eyewear features into clear, benefit-led communication tailored to athletes and performance focused consumers. Support in-store product launches, campaigns, and promotions, ensuring brand messaging aligns with Oakley’s performance-driven identity. Engage directly with sport-focused communities including runners, cyclists and triathletes, strengthening brand credibility within the endurance sport market. Contribute to a high-performing team culture focused on customer experience, brand alignment, and commercial outcomes.

Sports Nutritionist & Personal Trainer at Self-Employed, United Kingdom

January 1, 2020 - January 1, 2025

Built and managed a personal training and sports nutrition brand focused on endurance sport performance and athlete wellbeing. Delivered personalised nutrition and training support to elite athletes, including within the National Triathlon Centre in Scotland. Built and maintained long-term relationships with clients through education and communication. Communicated complex health and performance concepts in clear, engaging formats to support long-term behaviour change. Created educational digital content to support engagement, retention, and behaviour change within a health-focused audience.

Social Media Lead at Kyniska Advocacy

January 1, 2021 - January 1, 2023

Planned, created and managed digital content across Instagram, Twitter, and LinkedIn for a non-profit advocating for women in sport. Coordinated educational campaigns focused on nutrition, safeguarding, and gender equity in sport, ensuring consistent messaging and delivery across platforms. Collaborated with elite athletes, ambassadors and partner organisations to coordinate messaging and campaign outcomes. Monitored social media performance metrics and adapted content to optimise reach, engagement, and impact.