Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director specialising in luxury beauty, skincare and fragrance campaigns across film, stills and digital.
With 15 years’ experience across in-house and agency environments, she develops integrated campaign worlds spanning social, e-commerce, CRM and retail, translating brand strategy into distinctive, scalable creative systems designed for modern, digital-first audiences.
She partners closely with brand, marketing and commercial teams to lead projects from concept through to execution, balancing elevated creative direction with commercial performance.
On set, she leads multidisciplinary teams across styling, set design and HMU, directing talent and crew to ensure every detail feels cohesive, considered and culturally attuned.
Her work is defined by refined visual storytelling, strong art direction and cinematic, editorial-led aesthetics shaped for contemporary beauty brands.
Selected clients and collaborators include Molton Brown, Liberty London, Selfridges, Space NK, Sephora, Blink Brow Bar, Ciaté London, Origins, Bumble and bumble, No7, Smashbox, Revlon and The Body Shop, alongside collaborations with talents and partners including Olivia Palermo, Ancuta Sarca and Karimah Hassan.
Available for freelance and fixed-term creative partnerships across London and the UK.
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Work Experience
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- Art Direction
- Campaign Creative
- Film & Stills
- Social Content
- E-commerce
- CRM
- Retail Activation
- OOH
- PR & Eventing
MOLTON BROWN | You Know Them. We Know Gifting.
A global festive campaign for Molton Brown, built around the idea that the most meaningful gifts reflect personal connection.
The creative world combined intimate relationship storytelling, tactile still life and premium gifting cues, translating the campaign across social, e-commerce, CRM, retail, OOH, PR and eventing.
I led art direction across campaign stills and content assets, helping shape a modular rollout designed to sustain attention across the peak Christmas trading period.
Deliverables
Featured Campaign Content
Full Case Study
https://www.hannahelizabethcreative.com/you-know-them-we-know-gifting
- Art Direction
- Campaign Creative
- Film & Stills
- Social Content
- E-commerce
- CRM
- Retail Activation
- Luxury Fragrance Campaign
MOLTON BROWN | Artist of Note: Karimah Hassan
A global fragrance campaign created for Molton Brown’s Mesmerising Oudh Accord & Gold collection, developed in collaboration with artist Karimah Hassan.
The campaign explored themes of texture, craftsmanship and ritual, blending expressive mark-making with rich fragrance storytelling to create a visually immersive brand world across stills, motion and digital content.
I led art direction across campaign imagery and rollout assets, translating the collaboration across social, e-commerce, CRM and retail touchpoints.
Deliverables
Featured Campaign Content
Full Case Study
https://www.hannahelizabethcreative.com/artist-of-note-karimah-hassan
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