Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director specialising in luxury beauty, skincare and fragrance campaigns across film, stills and digital. With 15 years’ experience across in-house and agency environments, she develops integrated campaign worlds spanning social, e-commerce, CRM and retail, translating brand strategy into distinctive, scalable creative systems designed for modern, digital-first audiences. She partners closely with brand, marketing and commercial teams to lead projects from concept through to execution, balancing elevated creative direction with commercial performance. On set, she leads multidisciplinary teams across styling, set design and HMU, directing talent and crew to ensure every detail feels cohesive, considered and culturally attuned. Her work is defined by refined visual storytelling, strong art direction and cinematic, editorial-led aesthetics shaped for contemporary beauty brands. Selected clients and collaborators include Molton Brown, Liberty London, Selfridges, Space NK, Sephora, Blink Brow Bar, Ciaté London, Origins, Bumble and bumble, No7, Smashbox, Revlon and The Body Shop, alongside collaborations with talents and partners including Olivia Palermo, Ancuta Sarca and Karimah Hassan. Available for freelance and fixed-term creative partnerships across London and the UK.

Hannah Griffiths

Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director specialising in luxury beauty, skincare and fragrance campaigns across film, stills and digital. With 15 years’ experience across in-house and agency environments, she develops integrated campaign worlds spanning social, e-commerce, CRM and retail, translating brand strategy into distinctive, scalable creative systems designed for modern, digital-first audiences. She partners closely with brand, marketing and commercial teams to lead projects from concept through to execution, balancing elevated creative direction with commercial performance. On set, she leads multidisciplinary teams across styling, set design and HMU, directing talent and crew to ensure every detail feels cohesive, considered and culturally attuned. Her work is defined by refined visual storytelling, strong art direction and cinematic, editorial-led aesthetics shaped for contemporary beauty brands. Selected clients and collaborators include Molton Brown, Liberty London, Selfridges, Space NK, Sephora, Blink Brow Bar, Ciaté London, Origins, Bumble and bumble, No7, Smashbox, Revlon and The Body Shop, alongside collaborations with talents and partners including Olivia Palermo, Ancuta Sarca and Karimah Hassan. Available for freelance and fixed-term creative partnerships across London and the UK.

Available to hire

Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director specialising in luxury beauty, skincare and fragrance campaigns across film, stills and digital.

With 15 years’ experience across in-house and agency environments, she develops integrated campaign worlds spanning social, e-commerce, CRM and retail, translating brand strategy into distinctive, scalable creative systems designed for modern, digital-first audiences.

She partners closely with brand, marketing and commercial teams to lead projects from concept through to execution, balancing elevated creative direction with commercial performance.

On set, she leads multidisciplinary teams across styling, set design and HMU, directing talent and crew to ensure every detail feels cohesive, considered and culturally attuned.

Her work is defined by refined visual storytelling, strong art direction and cinematic, editorial-led aesthetics shaped for contemporary beauty brands.

Selected clients and collaborators include Molton Brown, Liberty London, Selfridges, Space NK, Sephora, Blink Brow Bar, Ciaté London, Origins, Bumble and bumble, No7, Smashbox, Revlon and The Body Shop, alongside collaborations with talents and partners including Olivia Palermo, Ancuta Sarca and Karimah Hassan.

Available for freelance and fixed-term creative partnerships across London and the UK.

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Language

English
Fluent

Work Experience

Art Director at Molton Brown
October 1, 2021 - March 1, 2026
Led campaign development for global 360 launches, translating strategy into art-led storytelling across film, stills and digital. Directed shoots, managed external collaborators, and partnered with Brand/Marketing to align creative output with commercial objectives. Implemented motion-led social systems and an evergreen brand toolkit; pioneered AI-enabled concepting to accelerate ideation and content development.
Junior Art Director at Blink Brow Bar
November 1, 2017 - October 1, 2021
Joined part-time, promoted into Junior Art Director; defined and rolled out Blink’s visual identity across campaigns, content and retail, and directed digital campaigns.
Creative Lead & Senior Art Director at The Digi Fairy Creative Agency
March 1, 2017 - November 1, 2017
Collaborated with agencies, indie brands and global beauty clients to deliver high-impact creative from concept to production across social, CRM and web; focused on beauty, wellness and youth culture.
Creative Lead & Graphic Designer at Brand Agency London
March 1, 2012 - March 1, 2017
Led in-house studio within a multi-brand beauty group; translated product innovation into 360° launch creative, mentoring junior designers and building retailer-facing materials. Notable work included CIATÉ LONDON campaigns and packaging.
Junior Graphic Designer at Space NK (Internship)
August 1, 2011 - February 1, 2012
Supported design and production for in-store and window displays across UK/US locations; built reusable campaign assets and store templates.

Education

BA Hons Graphic Design Communication - 2:1 at CHELSEA COLLEGE OF ARTS
January 1, 2007 - January 1, 2010
LCC Business of Beauty Online Course at LCC
August 1, 2021 - August 1, 2021
Creative Direction for Digital Media at LCC
November 1, 2021 - November 1, 2021
Impactful Presentation Skills Workshop at BODYTALK
August 1, 2023 - August 1, 2023
AI-Aided Graphic Design - Distinction (Top 10%) at ELVTR
September 1, 2025 - September 1, 2025

Qualifications

AI-Aided Graphic Design - Distinction (Top 10%)
September 1, 2025 - September 1, 2025
Impactful Presentation Skills Workshop
August 1, 2023 - August 1, 2023
LCC Business of Beauty Online Course
August 1, 2021 - August 1, 2021
Creative Direction for Digital Media
November 1, 2021 - November 1, 2021

Industry Experience

Media & Entertainment, Retail, Professional Services
    MOLTON BROWN | Artist of Note: Karimah Hassan

    MOLTON BROWN | Artist of Note: Karimah Hassan

    A global fragrance campaign created for Molton Brown’s Mesmerising Oudh Accord & Gold collection, developed in collaboration with artist Karimah Hassan.

    The campaign explored themes of texture, craftsmanship and ritual, blending expressive mark-making with rich fragrance storytelling to create a visually immersive brand world across stills, motion and digital content.

    I led art direction across campaign imagery and rollout assets, translating the collaboration across social, e-commerce, CRM and retail touchpoints.

    Deliverables

    • Art Direction
    • Campaign Creative
    • Film & Stills
    • Social Content
    • E-commerce
    • CRM
    • Retail Activation
    • Luxury Fragrance Campaign

    Featured Campaign Content

    Full Case Study

    https://www.hannahelizabethcreative.com/artist-of-note-karimah-hassan