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I’m Héctor Iglesias, a Paid Media Specialist with over €7M invested across Meta, Google, YouTube, and TikTok Ads, helping companies worldwide build scalable acquisition systems and improve advertising performance sustainably. I’ve worked with brands across the UK, US, France, Spain, Italy, Germany, Qatar, Singapore, and Colombia, adapting strategies to different markets, business models, and growth stages. Currently, I lead the Paid Media Strategy for one of Spain’s top startups in 2025, while also working as a freelancer, professor, and consultant, supporting teams in improving structure, decision-making, and performance. Throughout my career, I’ve helped ecommerce and lead generation brands scale profitably, as well as local businesses such as dental clinics and luxury real estate agencies, always focusing on clear metrics, efficient funnels, and long-term growth. If you’re looking to improve your acquisition systems, profitability, or scalability, I’d be happy to explore how I can contribute. Let’s schedule a quick call.…I’m Héctor Iglesias, a Paid Media Specialist with over €7M invested across Meta, Google, YouTube, and TikTok Ads, helping companies worldwide build scalable acquisition systems and improve advertising performance sustainably. I’ve worked with brands across the UK, US, France, Spain, Italy, Germany, Qatar, Singapore, and Colombia, adapting strategies to different markets, business models, and growth stages. Currently, I lead the Paid Media Strategy for one of Spain’s top startups in 2025, while also working as a freelancer, professor, and consultant, supporting teams in improving structure, decision-making, and performance. Throughout my career, I’ve helped ecommerce and lead generation brands scale profitably, as well as local businesses such as dental clinics and luxury real estate agencies, always focusing on clear metrics, efficient funnels, and long-term growth. If you’re looking to improve your acquisition systems, profitability, or scalability, I’d be happy to explore how I can contribute. Let’s schedule a quick call.

Héctor Iglesias

Digital Marketer, Performance Marketer, PPC Manager, +5

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I’m Héctor Iglesias, a Paid Media Specialist with over €7M invested across Meta, Google, YouTube, and TikTok Ads, helping companies worldwide build scalable acquisition systems and improve advertising performance sustainably. I’ve worked with brands across the UK, US, France, Spain, Italy, Germany, Qatar, Singapore, and Colombia, adapting strategies to different markets, business models, and growth stages. Currently, I lead the Paid Media Strategy for one of Spain’s top startups in 2025, while also working as a freelancer, professor, and consultant, supporting teams in improving structure, decision-making, and performance. Throughout my career, I’ve helped ecommerce and lead generation brands scale profitably, as well as local businesses such as dental clinics and luxury real estate agencies, always focusing on clear metrics, efficient funnels, and long-term growth. If you’re looking to improve your acquisition systems, profitability, or scalability, I’d be happy to explore how I can contribute. Let’s schedule a quick call.…I’m Héctor Iglesias, a Paid Media Specialist with over €7M invested across Meta, Google, YouTube, and TikTok Ads, helping companies worldwide build scalable acquisition systems and improve advertising performance sustainably. I’ve worked with brands across the UK, US, France, Spain, Italy, Germany, Qatar, Singapore, and Colombia, adapting strategies to different markets, business models, and growth stages. Currently, I lead the Paid Media Strategy for one of Spain’s top startups in 2025, while also working as a freelancer, professor, and consultant, supporting teams in improving structure, decision-making, and performance. Throughout my career, I’ve helped ecommerce and lead generation brands scale profitably, as well as local businesses such as dental clinics and luxury real estate agencies, always focusing on clear metrics, efficient funnels, and long-term growth. If you’re looking to improve your acquisition systems, profitability, or scalability, I’d be happy to explore how I can contribute. Let’s schedule a quick call.

Available to hire

I’m Héctor Iglesias, a Paid Media Specialist with over €7M invested across Meta, Google, YouTube, and TikTok Ads, helping companies worldwide build scalable acquisition systems and improve advertising performance sustainably.

I’ve worked with brands across the UK, US, France, Spain, Italy, Germany, Qatar, Singapore, and Colombia, adapting strategies to different markets, business models, and growth stages.

Currently, I lead the Paid Media Strategy for one of Spain’s top startups in 2025, while also working as a freelancer, professor, and consultant, supporting teams in improving structure, decision-making, and performance.

Throughout my career, I’ve helped ecommerce and lead generation brands scale profitably, as well as local businesses such as dental clinics and luxury real estate agencies, always focusing on clear metrics, efficient funnels, and long-term growth.

If you’re looking to improve your acquisition systems, profitability, or scalability, I’d be happy to explore how I can contribute. Let’s schedule a quick call.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Manager

November 1, 2021 - March 1, 2023

Lead management of multi-channel paid media; budgets exceeding €100k/month across Google Ads and Facebook Ads for two ecommerce brands in four countries; oversaw CRO experiments, Looker Studio reporting, email campaigns, automations, influencer partnerships, and Google Tag Manager tag configuration.

Paid Media Specialist

March 1, 2023 - October 1, 2024

Led the paid media team to achieve company objectives. Managed over €400,000/month in Google Ads and Facebook Ads for two ecommerce brands across four countries. Developed CRO experiments in Google Analytics. Reported in Looker Studio and spreadsheets. Created and measured email campaigns and automations. Coordinated influencer partnerships, configured accounts and tags in Google Tag Manager. Briefings and recommendations for creatives.

Paid Media Manager at Orbidi

September 1, 2024 - May 1, 2025

Led SEO & Paid Media teams to drive user acquisition across multiple channels. Strategic oversight of large-scale campaigns (Google, YouTube, Facebook, TikTok) and SEO initiatives. Implemented AI tools for creatives, automation, and lead activation via AI Agents & WhatsApp App. Owned growth roadmap: CRO, A/B testing, and market analysis to maximize acquisition & retention.

Performance Marketing Manager / Paid Media Specialist at Impulse Brands LLC

May 1, 2025 - Present

Lead growth/ performance marketing initiatives for Impulse Brands; management of paid media campaigns across multiple channels. Lead CRO experiments, creative testing, and buyer journey optimization.