Héctor Iglesias

Lead management of multi-channel paid media; budgets exceeding €100k/month across Google Ads and Facebook Ads for two ecommerce brands in four countries; oversaw CRO experiments, Looker Studio reporting, email campaigns, automations, influencer partnerships, and Google Tag Manager tag configuration.

Led the paid media team to achieve company objectives. Managed over €400,000/month in Google Ads and Facebook Ads for two ecommerce brands across four countries. Developed CRO experiments in Google Analytics. Reported in Looker Studio and spreadsheets. Created and measured email campaigns and automations. Coordinated influencer partnerships, configured accounts and tags in Google Tag Manager. Briefings and recommendations for creatives.

Paid Media Manager at Orbidi

Led SEO & Paid Media teams to drive user acquisition across multiple channels. Strategic oversight of large-scale campaigns (Google, YouTube, Facebook, TikTok) and SEO initiatives. Implemented AI tools for creatives, automation, and lead activation via AI Agents & WhatsApp App. Owned growth roadmap: CRO, A/B testing, and market analysis to maximize acquisition & retention.