I’m a global Marketing Director with 30+ years in marketing, including 18 years in senior leadership roles across UK, Europe, and global markets. I’m fluent in French and Spanish with conversational German, and I’ve championed marketing automation, digital transformation and AI-enabled strategies (including Perplexity and ChatGPT) to drive growth, nurture clients and strengthen retention. I’m a energetic leader and advocate for business change. In the last decade and more, I’ve led marketing in financial services and professional services, built high-performing teams in fast-paced, matrix environments, and excelled at aligning sales and marketing to deliver demand, brand visibility and revenue. Outside work, I’m a Borough Councillor and an author, which gives me a broad perspective on digital transformation, community engagement and lifelong learning.…

Heidi Bryant

I’m a global Marketing Director with 30+ years in marketing, including 18 years in senior leadership roles across UK, Europe, and global markets. I’m fluent in French and Spanish with conversational German, and I’ve championed marketing automation, digital transformation and AI-enabled strategies (including Perplexity and ChatGPT) to drive growth, nurture clients and strengthen retention. I’m a energetic leader and advocate for business change. In the last decade and more, I’ve led marketing in financial services and professional services, built high-performing teams in fast-paced, matrix environments, and excelled at aligning sales and marketing to deliver demand, brand visibility and revenue. Outside work, I’m a Borough Councillor and an author, which gives me a broad perspective on digital transformation, community engagement and lifelong learning.…

Available to hire

I’m a global Marketing Director with 30+ years in marketing, including 18 years in senior leadership roles across UK, Europe, and global markets. I’m fluent in French and Spanish with conversational German, and I’ve championed marketing automation, digital transformation and AI-enabled strategies (including Perplexity and ChatGPT) to drive growth, nurture clients and strengthen retention. I’m a energetic leader and advocate for business change.

In the last decade and more, I’ve led marketing in financial services and professional services, built high-performing teams in fast-paced, matrix environments, and excelled at aligning sales and marketing to deliver demand, brand visibility and revenue. Outside work, I’m a Borough Councillor and an author, which gives me a broad perspective on digital transformation, community engagement and lifelong learning.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced
German
Intermediate
Italian
Intermediate

Work Experience

Marketing Director- Europe at L.E.K. Consulting
July 1, 2021 - Present
Recruited to overhaul the marketing organisation and position marketing at the forefront of partner activity to help double the business by 2025. Lead a team of around 20 marketers, writers, designers, PR, SEO and marketing automation specialists. Implemented a multi-channel demand generation capability, expanded press coverage in the UK, France and Germany, and delivered global campaigns. Generated thousands of MQLs annually, nurtured them into contacts for BD teams and partners, contributing to new client acquisition.
Marketing Director & Author at Ipsum Agency Ltd
June 1, 2018 - Present
Founded Ipsum Agency to publish books and provide marketing consultancy. Wrote, translated and published five books; crafted digital marketing strategies for SaaS/Fintech and IT clients; developed multiple websites and campaigns across UK, Europe and Asia; collaborated with Qatar Airways Cargo on marketing initiatives.
Marketing Director at CRU Group
March 1, 2021 - September 22, 2025
Defined global marketing strategy for mining, metals and fertilisers; upskilled and expanded the marketing team; delivered personalised, targeted customer journeys and campaigns; generated over 5,000 Marketing Qualified Leads and contributed to 6-month revenue growth of £19m.
Head of Channel and Digital Marketing (Divisional Director) at Brewin Dolphin
May 1, 2018 - September 22, 2025
Led the UK marketing team (25 people) covering client marketing, branding, corporate communications, digital, display, programmatic and social for B2C and B2B. Delivered a new enterprise-level website and an account-based marketing approach, resulting in improved targeting, lead generation and data-rich prospect insights.
Head of Retail and Wholesale Marketing at EMEABMO Global Asset Management
October 1, 2016 - September 22, 2025
Built and elevated BMO’s marketing in 15 EMEA countries, managed a £5m budget across web, mobile, outdoor, digital, PR and MA. Delivered a £1m multi-channel campaign for a new product suite; embedded Pardot MA; raised brand awareness in key markets (Germany, Spain, Italy, Switzerland) and contributed to industry recognition.
Global Head of Liquidity Marketing at HSBC Global Asset Management
July 1, 2015 - September 22, 2025
Led marketing for ETF and liquidity products across 17 countries; built global marketing processes, campaigns and analytics; established a global team and website (globalliquidity.hsbc.com); developed thought leadership and marketing ROI analytics; contributed to $8.8bn in NNA in 2014.
Head of Marketing (Consultant) at Dominion Group
March 1, 2012 - September 22, 2025
5-week GTM consultancy to obtain FCA authorisation in the UK, CRM system updates, SEO/workflow improvements, website restructuring, email/direct marketing, brand and messaging development, rich media and PR guidance.
Head of Marketing at Castlestone Asset Management
October 1, 2011 - September 22, 2025
Built and led a six-person marketing team, developed GTM strategy for global B2B/B2C. Implemented Salesforce, web analytics and PR transformation; managed crisis response during funds suspension and regulatory issues.
Senior Marketing Manager (Contract) at Fidelity International / Fidelity Funds Network
March 1, 2011 - September 22, 2025
Led Masterclass campaign on Active vs Passive; created targeted marketing campaigns; improved click-through rates from 18.5% to 34% and achieved strong event attendance; developed a marketing proposition for asset managers with notable revenue impact.
Senior VP EMEA Marketing and Investment Communications at iShares (Barclays Global Investors) & Barclays Wealth
August 1, 2010 - September 22, 2025
Led the quarterly investment magazine, developed online pitch-book library, and supported a JV between Barclays Wealth and BGI. Scaled the European marketing team from 2 to 10; managed £2-5m budgets; achieved significant efficiency savings (£500k per year) and delivered high-impact campaigns resulting in substantial NNA growth.
Borough Councillor at Boxley Ward, Maidstone Borough Council
May 1, 2021 - Present
Elected as Borough Councillor for Boxley Ward; actively supporting local residents and governance.
Marketing Director – Europe at L.E.K. Consulting
July 1, 2021 - Present
Recruited to overhaul the marketing organization and raise brand awareness to support growth targets; led a ~20-person team of marketers, writers, designers, PR, SEO, and marketing automation specialists; established a multi-channel marketing capability, launched lead-generation initiatives, and increased engagement/visibility across the UK, France, Germany, and beyond.
Marketing Director & Author at Ipsum Agency Ltd
June 1, 2018 - Present
Founded Ipsum Agency Ltd to publish books and provide marketing consultancy. Authored, translated, and self-published five books; advised fintech and IT services clients; built a small team and delivered campaigns for clients including Qatar Airways Cargo.
Marketing Director at CRU Group
March 31, 2021 - September 22, 2025
Defined global marketing strategy for mining, metals and fertilisers; upskilled and expanded marketing team; delivered multi-channel campaigns; generated thousands of marketing qualified leads and contributed to revenue growth, with notable increases in brand visibility and partner engagement.
Head of Channel and Digital Marketing (Divisional Director) at Brewin Dolphin
May 31, 2018 - September 22, 2025
Led UK marketing team (25 people) responsible for client marketing, branding, digital, display, programmatic and social for B2C and B2B; developed a comprehensive digital strategy, launched a new enterprise-level website, and implemented account-based marketing to nurture 6,000+ qualified leads; reduced CPA from £500 to £49 and enhanced data for prospect targeting.
Head of Retail and Wholesale Marketing – EMEA at BMO Global Asset Management
October 31, 2016 - September 22, 2025
Built out marketing presence across 15 EMEA countries; managed £5m annual budget across web, outdoor, digital, PR, events, MA, email, affiliates and PPC; embedded marketing automation to integrate sales and marketing and raise brand awareness in priority markets.
Global Head of Liquidity Marketing – Global Client Propositions at HSBC Global Asset Management
July 31, 2015 - September 22, 2025
Led global marketing initiatives for ETFs and liquidity across 17 countries; built internal and external marketing strategy and client value proposition; developed global website and content, established marketing analytics and an Eloqua-based MA project to track ROI; demonstrated significant growth in NNA and ROI.
Head of Marketing Consultant at Dominion Group
March 1, 2012 - September 22, 2025
Developed GTM strategy, CRM implementation, SEO and website restructuring, direct marketing, brand, messaging, rich media and advertising; advised on affiliate marketing and campaigns; 5-week consultancy during FCA authorisation process.
Head of Marketing at Castlestone Asset Management
October 31, 2011 - September 22, 2025
Led a small team across PR, digital, web, CRM, research and events; developed GTM strategy for new products and global B2B reach; implemented Salesforce and web analytics; led crisis communications for funds issues.
Senior Marketing Manager at Fidelity International / Fidelity Funds Network
March 31, 2011 - September 22, 2025
Led Masterclass campaign 'Active vs Passive'; improved engagement metrics (CTR from 18.5% to 34%); developed new propositions for asset managers, delivering revenue growth.
Senior VP EMEA Marketing and Investment Communications at iShares (Barclays Global Investors/BlackRock) & Barclays Wealth
August 31, 2010 - September 22, 2025
Led full lifecycle of BGI/iShares marketing across EMEA; built global brand identity and propositions; managed budgets; delivered award-winning campaigns and a major ETF marketing initiative.
Marketing Director – Europe at L.E.K. Consulting
July 1, 2021 - Present
Recruited to overhaul marketing and ensure marketing is at the forefront of partners’ activities to raise brand awareness and generate new leads to support the goal of doubling the business by 2025. Lead a ~20-strong team of marketers, writers, designers, PR, SEO and MA specialists (internal and external). In the first 18 months, transformed the marketing approach, created substantial partner demand for new initiatives, and increased brand visibility across UK, France and Germany with global coverage on key campaigns. Benchmarked against competitors to demonstrate improved brand awareness and broader press coverage; established a multi-channel marketing capability and introduced lead-generation activities, producing thousands of MQLs annually for the business development teams.
Marketing Director & Author at Ipsum Agency Ltd
June 1, 2018 - Present
Founded Ipsum Agency to publish books and provide marketing consultancy. Authored, translated and published five books with global distribution. Worked with Opus Nebula (SaaS Fintech) and Infotech on digital marketing strategies, website development and content. Built a small team and delivered campaigns for Qatar Airways Cargo and other financial services/fintech startups across the UK, Europe and Asia.
Marketing Director – CRU Group at CRU Group
March 1, 2021 - September 22, 2025
Defined the global marketing strategy for a mining, metals and fertilisers analysis and consulting business. Upskilled the team and integrated marketing technology (Hootsuite, Pardot, BrightTalk) to deliver personalised, targeted customer journeys. Generated over 5,000 marketing-qualified leads and contributed to revenue growth; built a PR and social media strategy and multi-channel campaigns, positioning CRU as a best-in-class marketing function with improved brand awareness.
Head of Channel and Digital Marketing (Divisional Director) at Brewin Dolphin
May 1, 2018 - September 22, 2025
Led the UK marketing team (25 people) responsible for client marketing, branding, corporate communications, digital and programmatic campaigns for B2C/B2B. Delivered a comprehensive digital strategy, launched a new enterprise-level responsive website, and built account-based marketing that generated 6,000+ qualified leads. Achieved significant cost efficiencies (CPA down from £500 to £49) and implemented onboarding and nurture campaigns.
Head of Retail and Wholesale Marketing – EMEA at BMO Global Asset Management
October 1, 2016 - September 22, 2025
Built BMO’s marketing presence across 15 countries in EMEA, delivering a multichannel strategy and managing a £5m annual budget. Launched campaigns for new product suites (including a £1m multi-channel campaign) and embedded marketing automation to integrate sales and marketing data, significantly raising brand awareness in key markets and delivering richer prospect data.
Global Head of Liquidity Marketing – Global Client Propositions at HSBC Global Asset Management
July 1, 2015 - September 22, 2025
Led ETF and Global Liquidity marketing across Asia, EMEA, North and Latin America. Built a global marketing team (17 countries) and established internal/external marketing processes, client thought leadership, and analytics. Launched globalliquidity.hsbc.com and implemented an Eloqua-based ROI tracking project. Achieved $8.8bn in net new assets (NNA) in 2014 against a $4.1bn target, elevating HSBC as a thought leader in the space.
Head of Marketing, Consultant at Dominion Group
March 1, 2012 - September 22, 2025
5-week consultancy (during HSBC interview process) to develop a go-to-market strategy for a Guernsey-regulated firm, including CRM implementation, SEO and website restructuring, email and direct marketing, brand and messaging, and affiliate campaigns.
Head of Marketing at Castlestone Asset Management
October 1, 2011 - September 22, 2025
Led a six-person marketing team across PR, digital, web, CRM and campaigns. Developed GTM strategy for new and existing products for a global B2B audience, implemented Salesforce and web analytics, and led a PR transformation to boost client engagement. Managed crisis issues including funds suspension and FSA investigation, overseeing the resilience of the business.
Senior Marketing Manager at Fidelity International / Fidelity Funds Network
March 1, 2011 - September 22, 2025
Led a Masterclass on ‘Active vs Passive’, managing content and marketing communications. Created a compelling proposition for asset managers, delivering a campaign that increased click-through rates from 18.5% to 34% and achieving £200k revenue in 8 weeks against a £500k target.
Senior VP EMEA Marketing and Investment Communications at iShares (Barclays Global Investors) & Barclays Wealth
August 1, 2010 - September 22, 2025
Led the lifecycle of an investment magazine for private bankers and wealth managers; developed an online pitch book library and contributed to Barclays–BGI joint ventures and eventual rebrand with BlackRock. Implemented efficiency measures saving £500k annually and boosting productivity by 75%. Drove the Not All ETFs Are Created Equal campaign and contributed to $6bn NNA in the six weeks post-launch in 2008.

Education

Master’s Degree in Translation Studies at London Metropolitan University
January 1, 2007 - January 1, 2009
BA Honours Degree Modern Languages (2:1) at Open University
January 1, 2005 - January 1, 2007
Diploma in Spanish at Open University
January 1, 2007 - January 1, 2007
Diploma in French at Open University
January 1, 2005 - January 1, 2005
A-Levels in French & German at Fort Pitt Grammar School
January 1, 1993 - January 1, 1993
Master’s Degree in Translation Studies at London Metropolitan University
January 11, 2030 - January 1, 2009
BA Honours Degree in Modern Languages at Open University
January 11, 2030 - January 1, 2007
Diploma in Spanish at Open University
January 11, 2030 - January 1, 2007
Diploma in French at Open University
January 11, 2030 - January 1, 2005
A-Levels in French & German at Fort Pitt Grammar School
January 11, 2030 - January 1, 1993
Master’s Degree in Translation Studies (Distinction) at London Metropolitan University
January 11, 2030 - January 1, 2009
BA Honours Degree in Modern Languages (2:1) at Open University
January 11, 2030 - January 1, 2007
Diploma in Spanish at Open University
January 11, 2030 - January 1, 2007
Diploma in French at Open University
January 11, 2030 - January 1, 2005
A-Levels in French & German at Fort Pitt Grammar School
January 11, 2030 - January 1, 1993

Qualifications

Master’s Degree in Translation Studies
January 1, 2007 - January 1, 2009
BA Honours Degree in Modern Languages (2:1)
January 1, 2005 - January 1, 2007
Diploma in Spanish
January 1, 2007 - January 1, 2007
Diploma in French
January 1, 2005 - January 1, 2005
A-Levels in French & German
January 1, 1993 - January 1, 1993
Master’s Degree in Translation Studies
January 11, 2030 - January 1, 2009
BA Honours Degree in Modern Languages
January 11, 2030 - January 1, 2007
Diploma in Spanish
January 11, 2030 - January 1, 2007
Diploma in French
January 11, 2030 - January 1, 2005
A-Levels in French & German
January 11, 2030 - January 1, 1993
Master’s Degree in Translation Studies (Distinction)
January 11, 2030 - January 1, 2009
BA Honours Degree in Modern Languages (2:1)
January 11, 2030 - January 1, 2007
Diploma in Spanish
January 11, 2030 - January 1, 2007
Diploma in French
January 11, 2030 - January 1, 2005
A-Levels in French & German
January 11, 2030 - January 1, 1993

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet