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Senior Marketing professional with over 16 years of experience in communication, media, and branding. Specialist in full-funnel online media strategy, integrating brand equity with performance-driven results to optimize CAC and LTV. Expert in managing multi-channel paid traffic (Meta, Google, LinkedIn, TikTok, Programmatic) and leading multidisciplinary teams. Proven track record in managing high-stakes budgets (up to €160k+ per launch) and delivering data-driven insights for executive decision-making. Hands-on, analytical, and focused on business scalability.…Senior Marketing professional with over 16 years of experience in communication, media, and branding. Specialist in full-funnel online media strategy, integrating brand equity with performance-driven results to optimize CAC and LTV. Expert in managing multi-channel paid traffic (Meta, Google, LinkedIn, TikTok, Programmatic) and leading multidisciplinary teams. Proven track record in managing high-stakes budgets (up to €160k+ per launch) and delivering data-driven insights for executive decision-making. Hands-on, analytical, and focused on business scalability.

HELEN BASSO GARCIA

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Senior Marketing professional with over 16 years of experience in communication, media, and branding. Specialist in full-funnel online media strategy, integrating brand equity with performance-driven results to optimize CAC and LTV. Expert in managing multi-channel paid traffic (Meta, Google, LinkedIn, TikTok, Programmatic) and leading multidisciplinary teams. Proven track record in managing high-stakes budgets (up to €160k+ per launch) and delivering data-driven insights for executive decision-making. Hands-on, analytical, and focused on business scalability.…Senior Marketing professional with over 16 years of experience in communication, media, and branding. Specialist in full-funnel online media strategy, integrating brand equity with performance-driven results to optimize CAC and LTV. Expert in managing multi-channel paid traffic (Meta, Google, LinkedIn, TikTok, Programmatic) and leading multidisciplinary teams. Proven track record in managing high-stakes budgets (up to €160k+ per launch) and delivering data-driven insights for executive decision-making. Hands-on, analytical, and focused on business scalability.

Available to hire

Senior Marketing professional with over 16 years of experience in communication, media, and branding. Specialist in full-funnel online media strategy, integrating brand equity with performance-driven results to optimize CAC and LTV.

Expert in managing multi-channel paid traffic (Meta, Google, LinkedIn, TikTok, Programmatic) and leading multidisciplinary teams.

Proven track record in managing high-stakes budgets (up to €160k+ per launch) and delivering data-driven insights for executive decision-making. Hands-on, analytical, and focused on business scalability.

Language

Portuguese

Fluent

Work Experience

Online Media Coordinator at 8020 Marketing

January 1, 2024 - February 1, 2026

Orchestrated integrated digital media strategies, bridging the gap between brand awareness and conversion-led performance. Designed and executed data-driven media plans, optimizing channel mix, investment allocation, and brand KPIs. Managed end-to-end campaigns across multiple platforms ensuring budget efficiency.

Marketing Coordinator at Studio Arthur Casas

February 1, 2023 - November 1, 2023

Led communication planning, high-end branding, and luxury event management. Managed PR agency relations and coordinated with premium event producers. Spearheaded strategic partnerships within the architecture and design industry.

Marketing Coordinator at CTN (Centro de Tradições Nordestinas)

August 1, 2022 - February 1, 2023

Directed 360º tailor-made projects for corporate partners, focusing on brand positioning and sales conversion. Managed large-scale event communication and promotional campaigns while leading a multidisciplinary team.

Marketing Coordinator at ABRH Brasil

February 1, 2022 - July 1, 2022

Managed a marketing budget for the execution of major in-person events and digital product launches. Oversaw communication strategy, sales campaigns, and agency management while leading a team of marketing specialists.

Infoproduct Marketing Specialist at Grupo R1

November 1, 2021 - January 1, 2022

Managed a high-performance budget for a major infoproduct launch. Developed aggressive lead generation and sales funnel strategies while leading a fast-paced team during high-scale launch windows.