HELEN BASSO GARCIA
Senior Marketing professional with over 16 years of experience in communication, media, and branding.
About
Senior Marketing professional with over 16 years of experience in communication, media, and branding. Specialist in full-funnel online media strategy, integrating brand equity with performance-driven results to optimize CAC and LTV.
Expert in managing multi-channel paid traffic (Meta, Google, LinkedIn, TikTok, Programmatic) and leading multidisciplinary teams.
Proven track record in managing high-stakes budgets (up to €160k+ per launch) and delivering data-driven insights for executive decision-making. Hands-on, analytical, and focused on business scalability.
- 3 years' experience
- Joined February 2026
Languages
- PortugueseFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
Work experience· 5 roles
Orchestrated integrated digital media strategies, bridging the gap between brand awareness and conversion-led performance. Designed and executed data-driven media plans, optimizing channel mix, investment allocation, and brand KPIs. Managed end-to-end campaigns across multiple platforms ensuring budget efficiency.
Led communication planning, high-end branding, and luxury event management. Managed PR agency relations and coordinated with premium event producers. Spearheaded strategic partnerships within the architecture and design industry.
Directed 360º tailor-made projects for corporate partners, focusing on brand positioning and sales conversion. Managed large-scale event communication and promotional campaigns while leading a multidisciplinary team.
Education
Certifications and awards
Hire HELEN BASSO GARCIA today
Post a job and invite HELEN, or contact them directly. No hidden commission.