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Hi, I’m Helena Zamora Palacios. I’m a CRM & Lifecycle Marketing Manager with 8+ years of experience leading email automation, segmentation, and full-funnel campaigns in both B2B and B2C environments. I excel at using AI and data to personalize communications at scale, optimize campaigns, and collaborate cross-functionally with Sales, Marketing, and Tech teams across Iberia, Europe, the UK, US, and LATAM. I’m passionate about turning insights into growth and revenue by delivering customer-centric programs that drive engagement and conversions. I’ve built and scaled lifecycle programs from the ground up, worked with multi-country teams, and am comfortable navigating fast-paced, data-driven environments. I enjoy turning complex data into actionable recommendations and partnering with product, design, and engineering to deliver high-impact marketing moments.…Hi, I’m Helena Zamora Palacios. I’m a CRM & Lifecycle Marketing Manager with 8+ years of experience leading email automation, segmentation, and full-funnel campaigns in both B2B and B2C environments. I excel at using AI and data to personalize communications at scale, optimize campaigns, and collaborate cross-functionally with Sales, Marketing, and Tech teams across Iberia, Europe, the UK, US, and LATAM. I’m passionate about turning insights into growth and revenue by delivering customer-centric programs that drive engagement and conversions. I’ve built and scaled lifecycle programs from the ground up, worked with multi-country teams, and am comfortable navigating fast-paced, data-driven environments. I enjoy turning complex data into actionable recommendations and partnering with product, design, and engineering to deliver high-impact marketing moments.

Helena Zamora Palacios

Growth Marketer, Product Marketer, Marketing Strategist

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Hi, I’m Helena Zamora Palacios. I’m a CRM & Lifecycle Marketing Manager with 8+ years of experience leading email automation, segmentation, and full-funnel campaigns in both B2B and B2C environments. I excel at using AI and data to personalize communications at scale, optimize campaigns, and collaborate cross-functionally with Sales, Marketing, and Tech teams across Iberia, Europe, the UK, US, and LATAM. I’m passionate about turning insights into growth and revenue by delivering customer-centric programs that drive engagement and conversions. I’ve built and scaled lifecycle programs from the ground up, worked with multi-country teams, and am comfortable navigating fast-paced, data-driven environments. I enjoy turning complex data into actionable recommendations and partnering with product, design, and engineering to deliver high-impact marketing moments.…Hi, I’m Helena Zamora Palacios. I’m a CRM & Lifecycle Marketing Manager with 8+ years of experience leading email automation, segmentation, and full-funnel campaigns in both B2B and B2C environments. I excel at using AI and data to personalize communications at scale, optimize campaigns, and collaborate cross-functionally with Sales, Marketing, and Tech teams across Iberia, Europe, the UK, US, and LATAM. I’m passionate about turning insights into growth and revenue by delivering customer-centric programs that drive engagement and conversions. I’ve built and scaled lifecycle programs from the ground up, worked with multi-country teams, and am comfortable navigating fast-paced, data-driven environments. I enjoy turning complex data into actionable recommendations and partnering with product, design, and engineering to deliver high-impact marketing moments.

Available to hire

Hi, I’m Helena Zamora Palacios. I’m a CRM & Lifecycle Marketing Manager with 8+ years of experience leading email automation, segmentation, and full-funnel campaigns in both B2B and B2C environments. I excel at using AI and data to personalize communications at scale, optimize campaigns, and collaborate cross-functionally with Sales, Marketing, and Tech teams across Iberia, Europe, the UK, US, and LATAM. I’m passionate about turning insights into growth and revenue by delivering customer-centric programs that drive engagement and conversions.

I’ve built and scaled lifecycle programs from the ground up, worked with multi-country teams, and am comfortable navigating fast-paced, data-driven environments. I enjoy turning complex data into actionable recommendations and partnering with product, design, and engineering to deliver high-impact marketing moments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Project Manager - CRM & Lifecycle Marketing at Samsung - Cheil Spain (MX Division)

May 1, 2025 - Present

Built and launched the lifecycle marketing strategy for Samsung Business (Ibéria), including automated onboarding, lead qualification journeys, and targeted one-time campaigns, increasing website registrations by 8% and contributing to qualified lead generation. Designed and executed nurturing programs, experimentation, and personalized messaging, improving email engagement rates by 12% and supporting conversions of high-intent prospects. Cleaned and standardized the CRM database, ensured GDPR compliance, and optimized segmentation, improving campaign delivery accuracy to 98%. Leveraged AI to streamline content review flows and analyze campaign performance, reducing content review time by ~40%. Owned end-to-end campaign execution, coordinating with creative agencies, validating deliverables, and ensuring flawless execution across all channels. Coordinated cross-functionally with Korean HQ, European HQ and Center of Excellence to align messaging with brand guidelines, lifecycle standar

Associate Product Marketing Manager at Freepik Company Spain

January 1, 2021 - October 31, 2023

Expanded market presence and drove a 25% increase in product adoption, partnering with C-level executives and product teams to launch SlidesGO, Wepik, and Storyset, support Video’s acquisition, and introduce key features like the AI image generator. Developed a data-driven CRM strategy leveraging behavioral insights to automate and personalize lifecycle campaigns, increasing engagement by 16% and retention by 13%. Collaborated with cross-functional teams to implement onboarding flows, upsells, and reactivation strategies, boosting activation by 17% and increasing user LTV by 450%. Drove a 20% increase in revenue from CRM campaigns, defined the CRM roadmap, prioritizing high-impact features, and managing backlog in an Agile SCRUM environment. Refined growth strategies and optimized conversion rates by 15% through performance analysis, A/B testing, and continuous experimentation.

Life Cycle Marketing Manager at Freepik Company Spain

February 1, 2018 - January 31, 2021

Implemented and optimized Salesforce, HubSpot CRM, and other lifecycle systems, improving win-back rate by 22% through automated workflows and refined segmentation. Executed multilingual marketing strategies in 11 languages, increasing user engagement by 18% across US, Europe, LATAM, and the UK, and improving satisfaction scores. Optimized email and push campaigns, increasing open rates and conversions; reduced churn by 15% and improved LTV through SQL-based targeting and dynamic journeys. Delivered actionable insights to stakeholders by aggregating data from Google Analytics, SFMC, and internal databases to drive data-driven decisions.

Growth Marketing Manager at Freepik Company Spain

May 1, 2016 - April 30, 2018

Led multi-channel digital marketing campaigns, driving a 25% increase in user acquisition across Freepik, Flaticon, SlidesGo, and Wepik. Built the marketing department from scratch, growing the team from 1 to 60 members and contributing to the company’s growth from 30 to 600 employees.