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Marketing management and communications specialist with experience in brand marketing and sales support. Expert in translating complex technical documentation into captivating marketing collateral, and skilled in: • Copywriting • Market research and analysis • Vertical messaging/branding • Lead generation through campaigns • CRM and social media • Product management…

Helen Bartkiewicz

Content Creator, Digital Marketer, Copywriter, +3

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Marketing management and communications specialist with experience in brand marketing and sales support. Expert in translating complex technical documentation into captivating marketing collateral, and skilled in: • Copywriting • Market research and analysis • Vertical messaging/branding • Lead generation through campaigns • CRM and social media • Product management…

Available to hire

Marketing management and communications specialist with experience in brand marketing and sales
support. Expert in translating complex technical documentation into captivating marketing collateral, and
skilled in:
• Copywriting
• Market research and analysis
• Vertical messaging/branding
• Lead generation through campaigns
• CRM and social media
• Product management

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Product Marketing Manager at Solmetex

July 1, 2024 - December 1, 2024

Launched promotions, campaigns, and programs to support the brand; tracked and analyzed sales trends; contributed to brand forecasting; wrote tactical content for blog, email, social media, and integrated marketing campaigns; conducted ROI analysis and competitive analysis to inform pricing changes.

Senior Content Specialist at AdDaptive Intelligence

July 1, 2021 - July 1, 2024

Wrote copy for blog posts, ad campaigns, monthly newsletters, and drip campaigns; updated website content and HTML; pulled and analyzed Pardot, Salesforce, and Google Analytics data and provided insights; launched dozens of digital advertising campaigns; created promotional materials for conferences; managed meeting routing and social media oversight.

Marketing Specialist & Event Coordinator at RISO, Inc.

October 1, 2019 - March 1, 2021

Designed and launched hundreds of email blasts; managed Salesforce cases and assisted in Salesforce administration; created monthly dashboards/reports; developed digital and printed advertising; ran social media; researched competitors with BI tools; planned/trade shows and virtual events; led lead generation and virtual demos.

Marketing Coordinator at RISO, Inc.

April 1, 2017 - October 1, 2019

Developed marketing collateral, advertisements, direct mailers, and promotional materials; performed competitive analysis and supported new product launches; managed social media; assisted in trade show and meeting planning; Salesforce and Pardot administration to support lead generation; performed product cost calculations for sales managers and dealerships.

Associate Branch Sales Representative

November 1, 2016 - April 1, 2017

One of only three direct sales representatives in the country; hosted equipment demonstrations; prospected for new customers; sold/upgraded machines, ordered supplies, and placed service calls on behalf of customers.