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I’m a highly experienced designer with over 20 years of expertise in 2D design, branding, and visual storytelling. Most recently, I led the 2D visual language for Dyson Direct stores globally, shaping bold, commercially effective design solutions across a wide range of markets. With a strong grasp of brand strategy, customer experience, and cross-functional collaboration, I offer not only creative expertise but dependability, efficiency, and a proactive, solutions-focused mindset. I thrive in fast-paced environments and consistently deliver clear, high-quality work that connects with audiences and drives results.…I’m a highly experienced designer with over 20 years of expertise in 2D design, branding, and visual storytelling. Most recently, I led the 2D visual language for Dyson Direct stores globally, shaping bold, commercially effective design solutions across a wide range of markets. With a strong grasp of brand strategy, customer experience, and cross-functional collaboration, I offer not only creative expertise but dependability, efficiency, and a proactive, solutions-focused mindset. I thrive in fast-paced environments and consistently deliver clear, high-quality work that connects with audiences and drives results.

Helen Darcy

Graphic Designer, Brand Designer, Designer, +2

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I’m a highly experienced designer with over 20 years of expertise in 2D design, branding, and visual storytelling. Most recently, I led the 2D visual language for Dyson Direct stores globally, shaping bold, commercially effective design solutions across a wide range of markets. With a strong grasp of brand strategy, customer experience, and cross-functional collaboration, I offer not only creative expertise but dependability, efficiency, and a proactive, solutions-focused mindset. I thrive in fast-paced environments and consistently deliver clear, high-quality work that connects with audiences and drives results.…I’m a highly experienced designer with over 20 years of expertise in 2D design, branding, and visual storytelling. Most recently, I led the 2D visual language for Dyson Direct stores globally, shaping bold, commercially effective design solutions across a wide range of markets. With a strong grasp of brand strategy, customer experience, and cross-functional collaboration, I offer not only creative expertise but dependability, efficiency, and a proactive, solutions-focused mindset. I thrive in fast-paced environments and consistently deliver clear, high-quality work that connects with audiences and drives results.

Available to hire

I’m a highly experienced designer with over 20 years of expertise in 2D design, branding, and visual storytelling. Most recently, I led the 2D visual language for Dyson Direct stores globally, shaping bold, commercially effective design solutions across a wide range of markets. With a strong grasp of brand strategy, customer experience, and cross-functional collaboration, I offer not only creative expertise but dependability, efficiency, and a proactive, solutions-focused mindset. I thrive in fast-paced environments and consistently deliver clear, high-quality work that connects with audiences and drives results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Senior Designer at Self-employed / Freelance

August 1, 2024 - Present

Currently delivering design solutions across a range of clients including The Valley Group, Speedwell, National Trust, Elvie, and Lucent. Work spans digital, print, and retail environments, with a focus on producing clear, effective design aligned to brand and commercial objectives. Managing multiple projects simultaneously, maintaining high standards of accuracy, consistency, and delivery.

Senior Designer, Dyson Retail Team at Dyson

April 6, 2020 - August 1, 2024

Led the design and development of global 2D in-store experiences for Dyson Direct stores, delivering impactful solutions that reflected the brand's innovative positioning and engaged consumers across multiple international markets. Worked closely with 3D designers to ensure visual consistency between spatial and graphic elements, producing assets including window displays, fixture graphics, lightboxes, vinyls, and campaign materials. Managed multiple fast-paced projects from concept through to execution, often working to tight global deadlines. As the sole permanent 2D designer within the Direct team, maintained momentum across projects while supporting overall team workflow. Also managed and directed freelance resource, overseeing workloads and reviewing output to ensure consistency and quality. Provided ongoing support across third-party retail, contributing to the design of assets for Dyson concessions and external retail environments. Acted as a key point of contact for global mark

Freelance Senior Designer at Self-employed / Freelance

October 1, 2006 - January 1, 2020

Delivered creative work across branding, print, and digital projects for a wide range of clients, including agencies, global brands, and independent organisations. Built long-term relationships through consistent delivery and a reliable, solutions-focused approach, often working within fast-paced, deadline-driven environments.

Designer, DMP, Bristol Brand Champion at DMP

July 1, 2002 - October 1, 2006

Worked on large-scale brand and campaign projects for clients including Barclays and Black Horse. Managed projects from concept through to final artwork, collaborating closely with the Creative Director to develop ideas while ensuring brand consistency and quality.