Available to hire
I’m a strategic, creative and passionate content, brand and marketing leader with a track record of driving growth across Food & Beverage, Telecommunications, Media and Entertainment. I’m skilled at building brands that resonate with audiences, shaping go‑to‑market strategies, and leading cross‑functional teams to deliver integrated campaigns that drive viewership, affinity and business results.
Most recently, I directed marketing for Corus Specialty TV Networks, launching two Lifestyle brands and forging partnerships across creative, programming and distribution to boost engagement and revenue. I thrive on collaborative leadership, data‑driven decision making, and bold partnerships that help brands stand out in a competitive media landscape. I also held a wide variety of roles working at Rogers, including sports (NHL, Blue Jays), music (Spotify) and streaming video (Disney+) amongst other genres (including gaming). My skillset encapsulates Brand, Marketing and Partnerships.
Language
English
Advanced
Work Experience
Director of Marketing, Specialty TV Networks at Corus Entertainment
July 1, 2022 - November 1, 2025Led brand marketing for Corus Specialty TV Networks across Drama, Kids and Lifestyle brands, including launching two new Lifestyle brands Home Network and Flavour Network. Built go-to-market strategies, led marketing campaigns, partnerships, stunts and events to attract audiences, drive viewership and grow brand affinity. Built and managed a high-performing marketing team and led cross-functional collaboration with creative, media, content acquisitions and programming, distributions, streaming platforms, publicity, finance and legal. Managed multi-million budgets and forecasting.
Board Member at CTAM Canada
January 1, 2021 - December 1, 2023CTAM Canada Board Member, co-chairing Sponsorship until Apr 2021 and Piracy councils until Dec 2023. Rogers Representative on CTAM Next-Gen Content Marketing and Sales council in North America until Apr 2022.
Director, Content & Packaging Strategy at Rogers Communications Inc.
August 1, 2021 - April 1, 2022Developed content partnerships for Connected Home and Wireless; led content roadmap strategy, acquisition and partnerships of new content providers (SVODs) across top tier services and genres (including Disney+, Microsoft, Spotify). Developed Content Packaging strategy across key entertainment categories to deliver on core business objectives, spanning TV, Video, Internet, Wireless and 5G lines of business. Led the Sports & Entertainment content team, developing strategy to maximize revenue and drive efficiencies.
Senior Manager, Next-Gen Content at Rogers Communications Inc.
April 1, 2017 - August 1, 2021Negotiated partnerships of global and niche OTT brands for Connected Home and Wireless lines of business. Managed content strategies and partnerships related to Content including Music, Gaming (incl. cloud gaming), Video (Pay-TV, SVODs and AVODs), and other innovative content experiences focused on IPTV platforms. Developed, managed and presented Content Roadmap and strategies to senior-level and cross-functional teams. Liaised with internal Product team and external Comcast partners on platform evolution and new product launches. Managed multi-million budgets for Content acquisition and Content Margin Optimization.
Brand Manager at Rogers Communications Inc.
June 1, 2014 - March 1, 2017Managed national strategy & execution for new launches and lifecycle campaigns (mass acquisition, upsell, and cross-sell) and sports sponsorships, supporting wireless and cable business units. Developed 360-degree integrated marketing campaigns, including: mass advertising (TV, Radio, OOH, Print), Digital, Social, Search, Customer Base Marketing, Retail, Sponsorship & Events. Delivered consistent brand voice for Sports and Content, including Spotify, shomi, Texture, NHL, Blue Jays, TFC and Rogers Cup across platforms and lines of businesses. Developed and executed regional campaign strategy and plans for Rogers Hometown Hockey, and Atlantic market. Liaised with Consumer Insights to identify segments, define objectives and campaign performance reporting. Managed Brand budgets; ensuring spend is on track versus forecast for multi-million campaigns.
Marketing Communications Manager at Rogers Communications Inc.
April 1, 2011 - May 1, 2014Marketing Communications Manager (promoted from Specialist); Managed quarterly mass marketing campaigns and led cross-functional teams on execution of the consumer mass Cable Acquisition and Upsell portfolios for national and regional markets. Managed agency relationships on national and regional campaigns across lines of businesses. Managed Direct Mail campaigns for Customer Base Marketing business. Managed and executed on Cable Multicultural portfolio.
Marketing Analyst at Burger King Restaurants of Canada, Inc.
October 1, 2009 - March 1, 2011Marketing Analyst; Managed all national mass advertising campaigns, reporting to senior leaders on campaign results. Introduced and managed digital and online advertising campaigns and initiatives. Managed Kids portfolio, including promotional programs and advertising. Led pricing strategy, forecasted new products and promotions, and pricing solutions for regional and national levels. Prepared and implemented marketing communications to system for national rollouts. Managed agencies and partners to develop and execute marketing plans and media strategy.
Marketing Coordinator at Burger King Restaurants of Canada, Inc.
June 1, 2005 - October 1, 2009Marketing Coordinator; Analyzed and tracked sales, traffic, product performance, and profitability of marketing programs. Assisted in preparing marketing presentations to senior leaders and liaised with cross-promotional partners. Developed online CRM program, and maintained the BK Canada website, presenting strategy and results to ELT.
Education
Honours Bachelor of Arts (HBA) in Communication, Culture and Information Technology (CCIT); Specialist in Visual Culture and Communication (VCC), Minor in Sociology at University of Toronto
January 11, 2030 - June 1, 2007Digital Communication Certificate at Sheridan Institute
January 11, 2030 - June 1, 2007Qualifications
ICAgile Certified Professional – Agility in Marketing
October 1, 2020 - January 15, 2026ICAgile Leading in Agility
February 1, 2021 - January 15, 2026Google AI Essentials
January 1, 2026 - January 15, 2026Coursera Certificate
January 11, 2030 - January 15, 2026Industry Experience
Media & Entertainment, Telecommunications, Professional Services
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