Hi, I’m Helen Karl. Design, for me, is a holistic concept and a responsibility that goes beyond aesthetics. I strive to create work that considers its impact on people, environments, and cultures, not just visuals. My strengths lie in strong form and color language, sustainable concepts, and turning ideas into structured, actionable projects. I enjoy leading interdisciplinary, international teams and managing complex workflows, while maintaining open, appreciative communication. I’m motivated to align my goals with the broader interests of the company and to bring creativity, collaboration, and a touch of humor to the workplace. I have extensive experience in branding, web design, and marketing, with a track record of guiding projects from concept to completion. I excel at building brand identities, developing visual languages, and managing multi-channel campaigns. I believe in deliberate processes and hands-on collaboration to deliver meaningful results, and I’m always eager to learn and adapt to new programs and topics in service of the organization.

Helen Karl

Hi, I’m Helen Karl. Design, for me, is a holistic concept and a responsibility that goes beyond aesthetics. I strive to create work that considers its impact on people, environments, and cultures, not just visuals. My strengths lie in strong form and color language, sustainable concepts, and turning ideas into structured, actionable projects. I enjoy leading interdisciplinary, international teams and managing complex workflows, while maintaining open, appreciative communication. I’m motivated to align my goals with the broader interests of the company and to bring creativity, collaboration, and a touch of humor to the workplace. I have extensive experience in branding, web design, and marketing, with a track record of guiding projects from concept to completion. I excel at building brand identities, developing visual languages, and managing multi-channel campaigns. I believe in deliberate processes and hands-on collaboration to deliver meaningful results, and I’m always eager to learn and adapt to new programs and topics in service of the organization.

Available to hire

Hi, I’m Helen Karl. Design, for me, is a holistic concept and a responsibility that goes beyond aesthetics. I strive to create work that considers its impact on people, environments, and cultures, not just visuals. My strengths lie in strong form and color language, sustainable concepts, and turning ideas into structured, actionable projects. I enjoy leading interdisciplinary, international teams and managing complex workflows, while maintaining open, appreciative communication. I’m motivated to align my goals with the broader interests of the company and to bring creativity, collaboration, and a touch of humor to the workplace.

I have extensive experience in branding, web design, and marketing, with a track record of guiding projects from concept to completion. I excel at building brand identities, developing visual languages, and managing multi-channel campaigns. I believe in deliberate processes and hands-on collaboration to deliver meaningful results, and I’m always eager to learn and adapt to new programs and topics in service of the organization.

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Language

German
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Head of Marketing & CS at The Oater
January 1, 2022 - Present
Development and implementation of a consistent brand identity; Strategic and operational management of social media channels; Event planning and organisation (trade fairs, POS events); Strategic collaboration in overall corporate management; Guidance and supervision of interns and working students; User flow and touchpoints for brand website and customer onboarding
Freelance Graphic Designer at Self-employed
January 1, 2018 - Present
Concept and design of logos, illustrations, layout; Creating illustrated visual brand languages; Animation for social media and music clips
Assistant to the Board at BV BAUGEMEINSCHAFTEN E.V.
January 1, 2024 - Present
Communication design in online and print; Management of the LinkedIn Account; Planning and organizing the annual conference
Team Leader Fundraising at DirectSud
January 1, 2016 - December 31, 2018
Leading of international Fundraising Campaigns (DE/EN/FR)
Assistant Director at Theater Nordhausen
January 1, 2014 - December 31, 2016
Rehearsal organisation and evening show management
Marketing Manager at Dolzer/Massnahme
December 1, 2025 - Present

Education

B.A. in Sustainable Design at Ecosign Academy for Design
January 11, 2030 - February 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education