Helen Wagner Vickers

Contracted by multiple agencies and clients to lead art direction for campaigns and brand development. Achievements include contributing to a high-response campaign for Toyota Southeast Dealers, managing integrated content and campaigns for MetroPower valued at $400 million, directing a social media campaign launch for The Friendzy podcast that increased engagement by 75%, and supporting local Atlanta businesses like High Ground Company with brand development.

Led a team that won the Gold Quill Award for Excellence in strategic communication for The Home Depot internal communications. Developed creative rooted in strategy across digital and traditional media for benefits packaging, wellness initiatives, and health screening campaigns impacting over 450,000 Home Depot Associates. Managed and developed a team of freelancers including copywriters, designers, and photographers. Supported internal digital wellness campaigns and branding efforts for Summary Plan Descriptions.

Part of a team launching consumer ophthalmic OTC products for Alimera Sciences, including naming, branding, packaging, and messaging. Directed advertising campaigns, supervised product photo shoots, and led package design for these products. Developed strategic creative for multiple media formats and played a key role in demonstrating the return on investment for media budgets, which resulted in successful product sales to a national pharma company.