Hi, I'm Helen Wagner Vickers, a Senior Art Director with over 15 years of experience in graphic design and more than 6 years managing creative teams. I have a strong track record of leading successful advertising campaigns and creative projects from initial concept through to launch, always ensuring they meet business goals and deadlines. I collaborate closely with cross-functional teams to bring ideas to life across both digital and traditional media. My passion lies in translating strategies into impactful designs that resonate with audiences and drive results, whether it’s wellness campaigns for Home Depot associates or social media launches for podcasts.

Helen Wagner Vickers

Hi, I'm Helen Wagner Vickers, a Senior Art Director with over 15 years of experience in graphic design and more than 6 years managing creative teams. I have a strong track record of leading successful advertising campaigns and creative projects from initial concept through to launch, always ensuring they meet business goals and deadlines. I collaborate closely with cross-functional teams to bring ideas to life across both digital and traditional media. My passion lies in translating strategies into impactful designs that resonate with audiences and drive results, whether it’s wellness campaigns for Home Depot associates or social media launches for podcasts.

Available to hire

Hi, I’m Helen Wagner Vickers, a Senior Art Director with over 15 years of experience in graphic design and more than 6 years managing creative teams. I have a strong track record of leading successful advertising campaigns and creative projects from initial concept through to launch, always ensuring they meet business goals and deadlines.

I collaborate closely with cross-functional teams to bring ideas to life across both digital and traditional media. My passion lies in translating strategies into impactful designs that resonate with audiences and drive results, whether it’s wellness campaigns for Home Depot associates or social media launches for podcasts.

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Language

English
Fluent

Work Experience

Senior Art Director at HelenCreative (Contracted Freelance) - TURNER DILLON GRECO AGENCY
January 1, 2007 - June 16, 2024
Led a team that won the Gold Quill Award for Excellence in strategic communication for The Home Depot internal communications. Developed creative rooted in strategy across digital and traditional media for benefits packaging, wellness initiatives, and health screening campaigns impacting over 450,000 Home Depot Associates. Managed and developed a team of freelancers including copywriters, designers, and photographers. Supported internal digital wellness campaigns and branding efforts for Summary Plan Descriptions.
Senior Art Director at HelenCreative (Contracted Freelance) - AD AGENCY AND INDEPENDENT CLIENTS
January 1, 2007 - June 16, 2024
Contracted by multiple agencies and clients to lead art direction for campaigns and brand development. Achievements include contributing to a high-response campaign for Toyota Southeast Dealers, managing integrated content and campaigns for MetroPower valued at $400 million, directing a social media campaign launch for The Friendzy podcast that increased engagement by 75%, and supporting local Atlanta businesses like High Ground Company with brand development.
Senior Art Director at HelenCreative (Contracted Freelance) - WRAY SMART CREATIVE AGENCY
January 1, 2005 - December 31, 2007
Part of a team launching consumer ophthalmic OTC products for Alimera Sciences, including naming, branding, packaging, and messaging. Directed advertising campaigns, supervised product photo shoots, and led package design for these products. Developed strategic creative for multiple media formats and played a key role in demonstrating the return on investment for media budgets, which resulted in successful product sales to a national pharma company.
Art Director at ONE SOURCE MARKETING AGENCY
January 1, 2001 - December 31, 2004
Supported the Creative Director in concept and strategy development for various clients, ensuring brand consistency across TV, print, and digital channels. Led projects including digital and print campaigns, direct mail, broadcast, and brand identity development. Notably, developed a full-service campaign launch for Novartis's Zaditor Allergy Eye Drops, which surpassed sales goals through powerful imagery and messaging.

Education

Bachelor of Fine Arts at Radford University
November 1, 2024 - November 1, 2024
Concentration in Graphic Design
Bachelor of Fine Arts at Radford University, VA
January 1, 1993 - December 31, 1997

Qualifications

Gold Quill Award for Excellence in strategic communications
December 3, 2024 - December 3, 2024
Client: The Home Depot
Showsouth
December 3, 2024 - December 3, 2024
Honorable Mention for Starlight Drive-in Poster
ADDYs
December 3, 2024 - December 3, 2024
Honorable Me for Starlight Drive-in Poste

Industry Experience

Healthcare, Wholesale & Distribution, Consumer Goods, Media & Entertainment, Energy & Utilities, Travel & Hospitality, Retail, Professional Services