Available to hire
I’m Hellen Cárdenas, a creative and strategic Senior Brand Designer with 10+ years of experience in branding, marketing design, and digital storytelling. I’m passionate about visual communication and brand identity, crafting compelling visuals that elevate brand recognition.\n\nI’ve collaborated with global brands and boutique businesses across sports, esports, and industrial sectors, including Atlantic Productions, North South Wines, Riot Games, CEOLEVEL, and Pentatonic GmbH. I merge digital and print design, leverage AI tools to boost creativity and workflow, and I thrive as a digital nomad, embracing global collaboration. My photography and writing enrich my storytelling, and I value collaboration and transparency to deliver impactful, results-driven design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Language
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent
Portuguese
Intermediate
Work Experience
Freelance Graphic Designer at Self-employed
January 1, 2019 - PresentBranding and visual communication specialist. Collaborations with Riot Games Iberia, Riot EMEA, Atlantic Productions (London), Bacus Events (Amazon Family Day, Amazon Summer Party), Coffee B, North South Wines, among others. Projects include branding, event visuals, social media campaigns, and signage.
Visual Designer at Riot Games
December 31, 2019 - September 16, 2025Designer in the international publishing team for the LEC. Created graphics for Twitch, social media, and live events. Gained valuable experience working in multicultural environments.
Graphic Designer & Creative Copywriter at WOW Comunicació
December 31, 2016 - September 16, 2025Graphic design and creative copywriting for clients such as Caldea, Andorra Telecom, and Andorra Turisme. Responsible for radio ads and production supervision. Acted as Project Manager during maternity leave cover.
Designer & Cultural Communication at Usina da Cultura
December 31, 2014 - September 16, 2025Graphic design, cultural production, and editorial writing for a cultural magazine. International collaboration and content creation.
Photographer & Social Media at Wax Museum (Museo de Cera)
December 31, 2012 - September 16, 2025Studio photography, social media management, and event communication.
Trade Marketing & Communication Manager at JVC Spain
December 31, 2011 - September 16, 2025Provided technical and commercial training, coordinated communication campaigns, managed point-of-sale marketing, press relations, and internal and external communication.
Product Specialist at JVC Spain
December 31, 2007 - September 16, 2025Delivered specialized technical support, training at European headquarters, and coordinated training sessions in Spain and Portugal.
Repair Technician at Canon/Serfoto
December 31, 2000 - September 16, 2025Repaired cameras and lenses. Developed a solid technical foundation in photography.
Freelance Graphic Designer at Self-employed / Barcelona
January 1, 2019 - PresentBranding and visual communication specialist. Collaborations with Riot Games Iberia, Riot EMEA, Atlantic Productions (London), Bacus Events (Amazon Family Day, Amazon Summer Party), Coffee B, North South Wines, among others. Projects include branding, event visuals, social media campaigns, and signage.
Visual Designer at Riot Games
December 31, 2019 - September 16, 2025Designer in the international publishing team for the LEC. Created graphics for Twitch, social media, and live events. Gained valuable experience working in multicultural environments.
Graphic Designer & Creative Copywriter at WOW Comunicació
December 31, 2016 - September 16, 2025Graphic design and creative copywriting for clients such as Caldea, Andorra Telecom, and Andorra Turisme. Responsible for radio ads and production supervision. Acted as Project Manager during maternity leave cover.
Designer & Cultural Communication at Usina da Cultura
December 31, 2014 - September 16, 2025Graphic design, cultural production, and editorial writing for a cultural magazine. International collaboration and content creation.
Photographer & Social Media at Wax Museum (Museo de Cera)
December 31, 2012 - September 16, 2025Studio photography, social media management, and event communication.
Trade Marketing & Communication Manager at JVC Spain
December 31, 2011 - September 16, 2025Provided technical and commercial training, coordinated communication campaigns, managed point-of-sale marketing, press relations, and internal and external communication.
Product Specialist at JVC Spain
December 31, 2007 - September 16, 2025Delivered specialized technical support, training at European headquarters, and coordinated training sessions in Spain and Portugal.
Repair Technician at Canon/Serfoto
December 31, 2000 - September 16, 2025Repaired cameras and lenses. Developed a solid technical foundation in photography.
Freelance Graphic Designer at Self-Employed / Freelance
January 1, 2019 - PresentBranding and visual communication specialist. Collaborations with Riot Games Iberia, Riot EMEA, Atlantic Productions (London), Bacus Events (Amazon Family Day, Amazon Summer Party), Coffee B, North South Wines, among others. Projects include branding, event visuals, social media campaigns, and signage.
Visual Designer at Riot Games
January 1, 2019 - September 16, 2025Designer in the international publishing team for the LEC. Created graphics for Twitch, social media, and live events. Gained valuable experience working in multicultural environments.
Graphic Designer & Creative Copywriter at WOW Comunicació
January 1, 2016 - September 16, 2025Graphic design and creative copywriting for clients such as Caldea, Andorra Telecom, and Andorra Turisme. Responsible for radio ads and production supervision. Acted as Project Manager during maternity leave cover.
Designer & Cultural Communication at Usina da Cultura
January 1, 2014 - September 16, 2025Graphic design, cultural production, and editorial writing for a cultural magazine. International collaboration and content creation.
Photographer & Social Media at Wax Museum (Museo de Cera)
January 1, 2012 - September 16, 2025Studio photography, social media management, and event communication.
Trade Marketing & Communication Manager at JVC Spain
January 1, 2011 - September 16, 2025Provided technical and commercial training, coordinated communication campaigns, managed point-of-sale marketing, press relations, and internal and external communication.
Product Specialist at JVC Spain
January 1, 2007 - September 16, 2025Delivered specialized technical support, training at European headquarters, and coordinated training sessions in Spain and Portugal.
Repair Technician at Canon/Serfoto
January 1, 2000 - September 16, 2025Repaired cameras and lenses. Developed a solid technical foundation in photography.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2019 - PresentBranding and visual communication specialist. Collaborations with Riot Games Iberia, Riot EMEA, Atlantic Productions (London), Bacus Events (Amazon Family Day, Amazon Summer Party), Coffee B, North South Wines, among others. Projects include branding, event visuals, social media campaigns, and signage.
Visual Designer at Riot Games
December 31, 2019 - September 16, 2025Designer in the international publishing team for the LEC. Created graphics for Twitch, social media, and live events. Gained valuable experience working in multicultural environments.
Graphic Designer & Creative Copywriter at WOW Comunicació
December 31, 2016 - September 16, 2025Graphic design and creative copywriting for clients such as Caldea, Andorra Telecom, and Andorra Turisme. Responsible for radio ads and production supervision. Acted as Project Manager during maternity leave cover.
Designer & Cultural Communication at Usina da Cultura
December 31, 2014 - September 16, 2025Graphic design, cultural production, and editorial writing for a cultural magazine. International collaboration and content creation.
Photographer & Social Media at Wax Museum (Museo de Cera)
December 31, 2012 - September 16, 2025Studio photography, social media management, and event communication.
Trade Marketing & Communication Manager at JVC Spain
December 31, 2011 - September 16, 2025Provided technical and commercial training, coordinated communication campaigns, managed point-of-sale marketing, press relations, and internal and external communication.
Product Specialist at JVC Spain
December 31, 2007 - September 16, 2025Delivered specialized technical support, training at European headquarters, and coordinated training sessions in Spain and Portugal.
Repair Technician at Canon/Serfoto
December 31, 2000 - September 16, 2025Repaired cameras and lenses. Developed a solid technical foundation in photography.
Freelance Graphic Designer at Freelance
January 1, 2019 - PresentBranding and visual communication specialist. Collaborations with Riot Games Iberia, Riot EMEA, Atlantic Productions (London), Bacus Events (Amazon Family Day, Amazon Summer Party), Coffee B, North South Wines, among others. Projects include branding, event visuals, social media campaigns, and signage.
Visual Designer at Riot Games
January 1, 2019 - September 16, 2025Designer in the international publishing team for the LEC. Created graphics for Twitch, social media, and live events. Gained valuable experience working in multicultural environments.
Graphic Designer & Creative Copywriter at WOW Comunicació
January 1, 2016 - September 16, 2025Graphic design and creative copywriting for clients such as Caldea, Andorra Telecom, and Andorra Turisme. Responsible for radio ads and production supervision. Acted as Project Manager during maternity leave cover.
Designer & Cultural Communication at Usina da Cultura
January 1, 2014 - September 16, 2025Graphic design, cultural production, and editorial writing for a cultural magazine. International collaboration and content creation.
Photographer & Social Media at Wax Museum (Museo de Cera)
January 1, 2012 - September 16, 2025Studio photography, social media management, and event communication.
Trade Marketing & Communication Manager at JVC Spain
January 1, 2011 - September 16, 2025Provided technical and commercial training, coordinated communication campaigns, managed point-of-sale marketing, press relations, and internal and external communication.
Product Specialist at JVC Spain
January 1, 2007 - September 16, 2025Delivered specialized technical support, training at European headquarters, and coordinated training sessions in Spain and Portugal.
Repair Technician at Canon/Serfoto
January 1, 2000 - September 16, 2025Repaired cameras and lenses. Developed a solid technical foundation in photography.
Freelance Senior Graphic Designer at Self-employed / Freelance
January 1, 2011 - PresentDeveloped brand identities, digital content, and marketing materials for global brands including Atlantic Productions (UK), North South Wines (UK), Riot Games Europe & Iberia, CEOLEVEL, and Pentatonic GmbH. Led branding projects focused on visual storytelling and brand consistency across platforms. Specialized in event branding, wine packaging, and marketing campaigns. Provided creative strategy and design consultation for startups and established businesses.
Marketing Visual Designer at MobyFox
December 31, 2021 - October 3, 2025Led art direction and visual design for social media campaigns, corporate communication, and digital channels. Designed and developed exclusive digital assets for Disney (Star Wars, The Mandalorian), DC, and Marvel. Contributed to product branding, increasing visibility in the digital marketplace.
Photoshop Lecturer & Teacher at University of Europe for Applied Sciences
December 31, 2019 - October 3, 2025Designed and delivered a Photoshop course focused on composing and retouching techniques for photographers. Received excellent student feedback for an engaging and well-structured curriculum.
Visual Designer at RiOT GAMES GmbH
December 31, 2017 - October 3, 2025Provided design support for social media, web, in-game assets, and marketing materials for League of Legends European Championship (LEC). Created corporate presentations, advertisements, and merchandising assets.
Graphic Designer & Copywriter at WOW! Comunicació
December 31, 2016 - October 3, 2025Managed art direction, project coordination, and design execution for advertising campaigns. Created branding materials, marketing assets, and social media content.
Trade Marketing & Communication Manager at JVC Spain
December 31, 2011 - October 3, 2025Led point-of-sale advertising, internal & external communication, and media planning. Coordinated distributor relationships, marketing initiatives, and event sponsorships.
Product Specialist at JVC Spain
December 31, 2007 - October 3, 2025Provided technical support and training for Spain & Portugal’s service network. Developed product repair protocols, technical manuals, and customer support systems.
Freelance Senior Graphic Designer at Self-employed / Freelance
January 1, 2011 - PresentDeveloped brand identities, digital content, and marketing materials for global brands including Atlantic Productions, North South Wines, Riot Games, CEOLEVEL and Pentatonic GmbH. Led branding projects with a focus on visual storytelling and brand consistency across platforms; specialized in event branding and wine packaging; provided creative strategy and design consultations for startups and established businesses.
Marketing Visual Designer at MOBYFOX
January 1, 2021 - October 7, 2025Led art direction and visual design for social media campaigns, corporate communications, and digital channels. Designed assets for Disney (Star Wars, The Mandalorian), DC, and Marvel. Contributed to product branding, increasing visibility in the digital marketplace.
Visual Designer at Riot Games GmbH
January 1, 2017 - October 7, 2025Provided design support for social media, web, in-game assets, and marketing materials for League of Legends European Championship (LEC). Created corporate presentations, advertisements, and merchandising assets.
Graphic Designer & Copywriter at WOW! Comunicació
January 1, 2016 - October 7, 2025Managed art direction, project coordination, and design execution for advertising campaigns. Created branding materials, marketing assets, and social media content.
Trade Marketing & Communication Manager at JVC Spain
January 1, 2011 - October 7, 2025Led point-of-sale advertising, internal & external communication, and media planning. Coordinated distributor relationships, marketing initiatives, and event sponsorships.
Product Specialist at JVC Spain
January 1, 2007 - October 7, 2025Provided technical support and training for Spain & Portugal’s service network. Developed product repair protocols, technical manuals, and customer support systems.
Freelance Senior Graphic Designer at Self-employed / Europe
January 1, 2011 - PresentDeveloped brand identities, digital content, and marketing materials for global brands including Atlantic Productions (UK), North South Wines (UK), Riot Games, CEOLEVEL, and V1 Studios (DE). Led branding projects with emphasis on visual storytelling and consistency across platforms. Specialized in event branding and wine packaging; provided creative strategy and design consultation for startups and established businesses.
Marketing Visual Designer at MOBYFOX
December 31, 2021 - October 7, 2025Led art direction and visual design for social media campaigns, corporate communication, and digital channels. Designed and developed exclusive digital assets for Disney (Star Wars, The Mandalorian), DC, and Marvel. Contributed to product branding, increasing visibility in the digital marketplace.
Photoshop Lecturer & Teacher at University of Europe for Applied Sciences
December 31, 2019 - October 7, 2025Designed and delivered a Photoshop course focused on composing and retouching techniques for photographers; received excellent student feedback for an engaging, well-structured curriculum.
Visual Designer at Riot Games GmbH
December 31, 2017 - October 7, 2025Provided design support for social media, web, in-game assets, and marketing materials for League of Legends European Championship (LEC). Created corporate presentations, advertisements, and merchandising assets.
Graphic Designer & Copywriter at WOW! Comunicació
December 31, 2016 - October 7, 2025Managed art direction, project coordination, and design execution for advertising campaigns; created branding materials, marketing assets, and social media content.
Trade Marketing & Communication Manager at JVC Spain
December 31, 2011 - October 7, 2025Led point-of-sale advertising, internal & external communication, and media planning; coordinated distributor relationships, marketing initiatives, and event sponsorships.
Product Specialist at JVC Spain
December 31, 2007 - October 7, 2025Provided technical support and training for Spain & Portugal’s service network; developed product repair protocols, technical manuals, and customer support systems.
Education
Postgraduate in Creative Communication at BAU – UVic, Barcelona
January 1, 2012 - December 31, 2013Bachelor in Graphic Design at BAU – UVic, Barcelona
January 1, 2009 - December 31, 2012Multimedia Technician at UOC
January 1, 2008 - December 31, 2008FP2 Industrial Electronics at Escola del Treball, Barcelona
January 1, 1994 - December 31, 1996FP1 Electronics at Escola del Treball, Barcelona
January 1, 1992 - December 31, 1994EGB (General Basic Education) at Colegio Alonso, Hospitalet
January 1, 1983 - December 31, 1991Postgraduate in Creative Communication at BAU – UVic, Barcelona
January 1, 2012 - December 31, 2013Bachelor in Graphic Design at BAU – UVic, Barcelona
January 1, 2009 - December 31, 2012Multimedia Technician at UOC
January 1, 2008 - September 16, 2025FP2 Industrial Electronics at Escola del Treball, Barcelona
January 1, 1994 - December 31, 1996FP1 Electronics at Escola del Treball, Barcelona
January 1, 1992 - December 31, 1994EGB (General Basic Education) at Colegio Alonso, Hospitalet
January 1, 1983 - December 31, 1991Postgraduate in Creative Communication at BAU – UVic, Barcelona
January 1, 2012 - January 1, 2013Bachelor in Graphic Design at BAU – UVic, Barcelona
January 1, 2009 - January 1, 2012Multimedia Technician at UOC
January 1, 2008 - September 16, 2025FP2 Industrial Electronics at Escola del Treball, Barcelona
January 1, 1994 - January 1, 1996FP1 Electronics at Escola del Treball, Barcelona
January 1, 1992 - January 1, 1994EGB (General Basic Education) at Colegio Alonso, Hospitalet
January 1, 1983 - January 1, 1991Postgraduate in Creative Communication at BAU – UVic, Barcelona
January 1, 2012 - January 1, 2013Bachelor in Graphic Design at BAU – UVic, Barcelona
January 1, 2009 - January 1, 2012Multimedia Technician at UOC
January 1, 2008 - January 1, 2008FP2 Industrial Electronics at Escola del Treball, Barcelona
January 1, 1994 - January 1, 1996FP1 Electronics at Escola del Treball, Barcelona
January 1, 1992 - January 1, 1994EGB (General Basic Education) at Colegio Alonso, Hospitalet
January 1, 1983 - January 1, 1991Postgraduate in Creative Communication at BAU – UVic, Barcelona
January 1, 2012 - January 1, 2013Bachelor in Graphic Design at BAU – UVic, Barcelona
January 1, 2009 - January 1, 2012Multimedia Technician at UOC
January 1, 2008 - January 1, 2008FP2 Industrial Electronics at Escola del Treball, Barcelona
January 1, 1994 - January 1, 1996FP1 Electronics at Escola del Treball, Barcelona
January 1, 1992 - January 1, 1994EGB (General Basic Education) at Colegio Alonso, Hospitalet
January 1, 1983 - January 1, 1991Residencia IA: Inmersión Tecnológica Consciente para las Industrias Creativas y de Diseño at Centre de Disseny, Barcelona
January 11, 2030 - October 3, 2025ComfyUI for Beginners Online at Online
January 11, 2030 - January 1, 2025Digital Creative Direction at Central Saint Martins, London UAL
January 1, 2020 - October 3, 2025Postgraduate in Creative Communication at BAU Escola Superior de Disseny, Barcelona
January 1, 2013 - December 31, 2013University Degree in Graphic Design at BAU Escola Superior de Disseny, Barcelona
January 1, 2012 - December 31, 2012Technician Degree in Multimedia Systems at UOC Universitat Oberta de Catalunya
January 1, 2009 - December 31, 2009UI Design Certification at Iversity
January 1, 2023 - October 3, 2025Design Thinking Certification at Iversity
January 1, 2017 - October 3, 2025Creativity & Creative Writing Diploma at Stay Hungry, Stay Foolish, Barcelona
January 1, 2013 - December 31, 2013Photography Book Design at Central Saint Martins - London
January 1, 2012 - December 31, 2012Photoshop Advanced for Designers at CIFO L’Hospitalet
January 1, 2012 - October 3, 2025Residencia IA: Inmersión Tecnológica Consciente para las Industrias Creativas y de Diseño at Barcelona Centre de Disseny
January 1, 2024 - October 7, 2025ComfyUI for Beginners at Online
January 1, 2025 - October 7, 2025Digital Creative Direction at Central Saint Martins, London UAL
January 1, 2020 - October 7, 2025Postgraduate in Creative Communication at BAU Escola Superior de Disseny, Barcelona
January 11, 2030 - January 1, 2013University Degree in Graphic Design at BAU Escola Superior de Disseny, Barcelona
January 11, 2030 - January 1, 2012Technician Degree in Multimedia Systems at UOC Universitat Oberta de Catalunya
January 11, 2030 - January 1, 2009UI Design Certification at Iversity
January 1, 2023 - October 7, 2025Design Thinking Certification at Iversity
January 1, 2017 - October 7, 2025Creativity & Creative Writing Diploma at Stay Hungry, Stay Foolish, Barcelona
January 1, 2013 - October 7, 2025Photography Book Design at Central Saint Martins - London
January 1, 2012 - October 7, 2025Photoshop Advanced for Designers at CIFO L’Hospitalet
January 1, 2012 - October 7, 2025Inmersión Tecnológica Consciente para las Industrias Creativas y de Diseño at Barcelona Centre de Disseny
January 1, 2024 - October 7, 2025ComfyUI for Beginners Online at Online
January 1, 2025 - October 7, 2025Digital Creative Direction at Central Saint Martins, University of the Arts London (UAL)
January 1, 2020 - October 7, 2025Postgraduate in Creative Communication at BAU Escola Superior de Disseny, Barcelona
January 1, 2013 - October 7, 2025University Degree in Graphic Design at BAU Escola Superior de Disseny, Barcelona
January 1, 2012 - October 7, 2025Technician Degree in Multimedia Systems at UOC Universitat Oberta de Catalunya
January 1, 2009 - October 7, 2025UI Design Certification at Iversity
January 1, 2023 - October 7, 2025Design Thinking Certification at Iversity
January 1, 2017 - October 7, 2025Creativity & Creative Writing Diploma at Stay Hungry, Stay Foolish, Barcelona
January 1, 2013 - October 7, 2025Photography Book Design at Central Saint Martins - London
January 1, 2012 - October 7, 2025Photoshop Advanced for Designers at CIFO L’Hospitalet
January 1, 2012 - October 7, 2025Qualifications
UI Design Certification
January 1, 2023 - October 3, 2025Design Thinking Certification
January 1, 2017 - October 3, 2025UI Design Certification
January 1, 2023 - October 7, 2025Design Thinking Certification
January 1, 2017 - October 7, 2025Creativity & Creative Writing Diploma
January 1, 2013 - October 7, 2025Photography Book Design
January 1, 2012 - October 7, 2025Inmersión Tecnológica Consciente para las Industrias Creativas y de Diseño
January 1, 2024 - October 7, 2025ComfyUI for Beginners Online
January 1, 2025 - October 7, 2025Digital Creative Direction
January 1, 2020 - October 7, 2025Postgraduate in Creative Communication
January 1, 2013 - October 7, 2025University Degree in Graphic Design
January 1, 2012 - October 7, 2025Technician Degree in Multimedia Systems
January 1, 2009 - October 7, 2025UI Design Certification
January 1, 2023 - October 7, 2025Design Thinking Certification
January 1, 2017 - October 7, 2025Creativity & Creative Writing Diploma
January 1, 2013 - October 7, 2025Photography Book Design
January 1, 2012 - October 7, 2025Photoshop Advanced for Designers
January 1, 2012 - October 7, 2025Industry Experience
Gaming, Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Non-Profit Organization, Other, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
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