Lendwill Branding Illustrations - Supporting Illustration

I collaborated with a talented branding designer to develop the visual identity of Norwegian Fintech startup. As part of the process I created bespoke illustrations to breathe life and color into the world of financial technology.

At the heart of our process was the brand story. Lendwill is a platform originally aimed at university students, so the brand needed to be accessible and welcoming as well as conveying a sense of trust. The use of animals and the bright colors of the background all play into this narrative.

As the website continued to grow, I collaborated on the logo design to create a simple but unique brandmark.

#branding #illustration #illustrator #branddesign #brandstory