I’m Cherise Lindsey, founder of This Mum, a boutique strategy and content studio for brands that want their voice to actually sound like them. I bring 20+ years of experience in marketing, branding, strategy, design, and content creation, supporting everyone from AI startups and global shipping and aerospace firms to educators, creatives, and early-years providers. Right now, I serve as fractional CMO and creative for Smart-Training AI and run strategy/content for a mix of UK and international clients. That includes everything from digital storytelling and audience-first content to branding foundations, investor-ready decks, and building custom Airtable CRMs to streamline pipelines and reporting. Other current clients include low-carbon consulting to photography, aerospace, education, artists, and creatives. Previously, at a global private (UHNW) group with a wide-ranging portfolio, I was responsible for social, martech, and print comms, contributing to campaigns across media, hospitality, maritime, and much more. I’m not here for cookie-cutter content. I help you find the WHY, speak to the WHO, and share the WHAT with clarity. Whether you're a founder, changemaker, or scaling company, I’ll help your audience believe you, get it, and take action. London-based, remote-ready | _Website not available. Sign in: https://www.twine.net/signup_…

Cherise Lindsey

5.0 (3 reviews)

I’m Cherise Lindsey, founder of This Mum, a boutique strategy and content studio for brands that want their voice to actually sound like them. I bring 20+ years of experience in marketing, branding, strategy, design, and content creation, supporting everyone from AI startups and global shipping and aerospace firms to educators, creatives, and early-years providers. Right now, I serve as fractional CMO and creative for Smart-Training AI and run strategy/content for a mix of UK and international clients. That includes everything from digital storytelling and audience-first content to branding foundations, investor-ready decks, and building custom Airtable CRMs to streamline pipelines and reporting. Other current clients include low-carbon consulting to photography, aerospace, education, artists, and creatives. Previously, at a global private (UHNW) group with a wide-ranging portfolio, I was responsible for social, martech, and print comms, contributing to campaigns across media, hospitality, maritime, and much more. I’m not here for cookie-cutter content. I help you find the WHY, speak to the WHO, and share the WHAT with clarity. Whether you're a founder, changemaker, or scaling company, I’ll help your audience believe you, get it, and take action. London-based, remote-ready | _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Cherise Lindsey, founder of This Mum, a boutique strategy and content studio for brands that want their voice to actually sound like them. I bring 20+ years of experience in marketing, branding, strategy, design, and content creation, supporting everyone from AI startups and global shipping and aerospace firms to educators, creatives, and early-years providers.

Right now, I serve as fractional CMO and creative for Smart-Training AI and run strategy/content for a mix of UK and international clients. That includes everything from digital storytelling and audience-first content to branding foundations, investor-ready decks, and building custom Airtable CRMs to streamline pipelines and reporting. Other current clients include low-carbon consulting to photography, aerospace, education, artists, and creatives. Previously, at a global private (UHNW) group with a wide-ranging portfolio, I was responsible for social, martech, and print comms, contributing to campaigns across media, hospitality, maritime, and much more.

I’m not here for cookie-cutter content. I help you find the WHY, speak to the WHO, and share the WHAT with clarity. Whether you’re a founder, changemaker, or scaling company, I’ll help your audience believe you, get it, and take action.

London-based, remote-ready | Website not available. Sign in: https://www.twine.net/signup

See more

Skills

Experience Level

Microsoft Word
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
Branding
Expert
Copywriting
Expert
Pitch Deck
Expert
Slide Deck
Expert
Presentation Design
Expert
Brand Identity
Expert
Microsoft Excel
Expert
Canva
Expert
Letterhead
Expert
SEO Copywriting
Expert
Airtable
Expert
Social Media Design
Expert
ChatGPT
Expert
Business Card
Expert
Logo
Expert
Adobe Photoshop
Expert
AI Images
Intermediate
MVP
Intermediate
Photo
Intermediate
Flyer
Intermediate
CRM
Intermediate
Facebook Ads
Intermediate
Brochure
Intermediate
Banner
Intermediate
Infographic
Intermediate
Advert Design
Intermediate
Hook
Intermediate
Sticker
Intermediate
Podcast Production
Intermediate
Data Visualization
Intermediate
GIF
Intermediate
WordPress
Intermediate
WiX
Intermediate
Corporate Video
Intermediate
Signage
Beginner
Power BI
Beginner
See more

Language

English
Fluent

Work Experience

Chief Marketing Officer at Smart-Training AI
May 1, 2024 - Present
Promoted from Creative Genius Officer to Chief Marketing Officer within one year, reflecting my impact on brand and growth trajectory. Built full brand identity and messaging frameworks ensuring consistency across all channels. Directed multi-channel campaigns including social, podcast, video, and email that achieved 26K+ impressions organically in 12 months. Expanded LinkedIn following by 125% in 30 days and launched a newsletter building investor visibility. Designed and implemented a custom Airtable CRM to streamline pipeline and investor relations. Produced investor-ready decks, reports, and multimedia content supporting imminent funding.
Fractional CMO, Branding Strategist and Founder at This Mum
September 1, 2023 - Present
Founded This Mum, a digital marketing agency advising corporates, SMEs, and creatives on brand development, marketing strategy, and project delivery. Delivered international rebrand for Carl Büttner at Lomar Shipping, developed sector analysis reports, and authored communication strategies. Boosted digital and social media presence for Karsons Consulting, securing speaking opportunities at major expos. Standardized cross-platform communication tools for Principal Media (Hollywood). Created investor pitch and new business presentation suites for Space Leasing International. Supported creative entrepreneurs with growth strategies including social optimization, funding, and market positioning across multiple projects.
Creative Marketing Communications Lead at Libra Group
August 31, 2023 - September 3, 2025
Led brand and communication strategy for a global portfolio across aviation, shipping, energy, real estate, hospitality, and financial services. Delivered global rebrands and integrated campaigns enhancing visibility and consistency. Produced board and investor materials supporting fundraising and client acquisition. Championed AI-driven content creation increasing efficiency and maintaining brand standards. Planned international trade shows, launches, and UHNWI events aligned with CRM systems to improve lead generation. Led digital transformation of subsidiary websites to improve SEO, analytics, and global reach.

Education

Bachelor of Commerce in Marketing Management at University of Johannesburg
January 1, 1997 - December 31, 2000
Major: Economics
Social Media for E-Commerce at Gateway Qualifications
November 23, 2023 - December 13, 2023
L3 Certificate

Qualifications

Chartered Marketer, MCIM (Chartered Institute of Marketing)
January 1, 2014 - September 3, 2025
Achieved Chartered Marketer status yearly since 2014
AI for Copywriting
July 10, 2023 - July 11, 2023
ChapGPT, Grammarly, Jasper AI, Copy.AI, Canva, Wave.video, Google Bard, DALL-E, Filmora, Lately, Hour One and WordStream
Data for Energy Skills Accelerator (Power BI)
February 26, 2024 - April 30, 2024
FastFutures' Data for Energy Skills Accelerator is an 8-week intensive program designed to equip individuals with the skills and knowledge to thrive in the energy data sector. This program covers a comprehensive range of topics, including: Power BI for data visualization and analysis Data theory and fundamentals Data science concepts and applications Data management best practices SQL querying for data manipulation DAX and M for advanced data modeling The course also features industry talks from experts in the energy transition sector, providing valuable insights into real-world applications of data analytics.
Social Media for E-Commerce (L3 Certificate)
January 1, 2023 - September 3, 2025
AI for Copywriting
January 1, 2023 - September 3, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Energy & Utilities, Real Estate & Construction, Software & Internet, Transportation & Logistics, Travel & Hospitality, Financial Services, Other
    paper Video Content Creation, also including scripted tutorial, shorts and AI talking heads

    I create engaging, high-converting video content across formats, from short-form social videos to longer tutorials and explainers. My work spans screen-recorded walkthroughs, AI-generated talking head videos, scripted voiceover explainers, and visual storytelling with B-roll footage.

    Previous work includes:

    • Smart-Training AI: Developed explainer videos and short-format educational content using Canva, AI avatars, and stock B-roll with custom scripts to simplify complex tech topics.
    • Karsons Consulting: Produced social media shorts.
    • Personal Brand Projects: Created original content across platforms including YouTube, LinkedIn, and Instagram, leveraging storytelling and strategy to build trust and drive action.

    My approach blends strategy, clarity, and creativity, ensuring every video aligns with brand tone, connects with the audience, and delivers results. Whether it’s a 15-second short or a 5-minute explainer, each piece is crafted to inform, inspire, and convert.

    uniE621 Smart-Training AI: End-to-End Brand & Content Development
    I built the brand and marketing function from the ground up for this EdTech Startup, designing the logo, corporate identity, and investor materials, while creating strategy, content calendars, and campaigns. I manage all social media and content production, from videos, podcasts, and gifs to blogs, newsletters, and pitch decks, ensuring a consistent, engaging, and professional brand presence. graphicdesigner branding logo designer…
    uniE621 Sharon Douglas: Photography & Education Brand Support
    Created LinkedIn and social media banners plus a logo concept design to showcase Sharon’s work as an award-winning photographer and educator. Delivered a full social media content strategy, including calendar planning, content creation, and management, alongside LinkedIn profile optimisation (profile photo update, biography, and copywriting) to elevate her professional presence.…
    paper CB Tankers Logo Design Process
    As part of the rebrand from Carl Büttner to CB Tankers, I led a full concept exploration for the new visual identity, guided by Lomar Shipping’s existing brand structure. The process included six distinct design directions: geometric lettering, angled monograms, double-line variations, droplet-inspired nautical motifs, and minimalist adaptations of the parent logo. Each concept explored different levels of brand inheritance and originality, ensuring a modern, flexible identity with maritime relevance and clear visual alignment to the Lomar group.…
    paper The Piano Animal: Strategic Lead Generation Blueprint
    Developed a bespoke lead-generation and booking strategy for luxury musician Michael G Moore ("The Piano Animal"), targeting the high-end events market across the UK and Europe. The report included verified performance opportunities, curated agency contacts, planner introductions, lead-magnet ideas, and outreach assets tailored to his immersive, multi-instrumental brand. As part of the engagement, I provided extensive consulting in the form of a fully designed strategic blueprint, positioning him for premium-tier bookings in 2025–26.…
    paper CB Tankers rebranding, visual identity and corporate stationery
    Rebrand of legacy German shipping company Carl Büttner into CB Tankers, aligning its identity with parent company Lomar Shipping. This included logo design, corporate colour palette development, and full visual identity creation, including brand guidelines, stationery, and ship funnel graphics. Technical assets were developed using CAD vessel drawings to ensure maritime-grade accuracy.…
    paper GSI Rebranding Proposal
    Strategic brand audit and visual refresh proposal for GSI, a North American renewable energy company. Delivered identity recommendations to align with their clean energy mission and future-facing growth. Included a preview of strategic positioning and visual direction, as part of a tailored, trust-building approach.…
    uniE621 Logo design and business card design - Jamaffri Swim School
    Logo and business card design created in close collaboration with the Black female founder, ensuring the brand felt authentic, empowering, and culturally grounded. The colour palette (inspired by the Jamaican flag) reflects the school’s mission to reach Jamaican and African communities, with a clean, confident design that’s both professional and welcoming. branding businesscard logodesign visualidentity…
    uniE621 Logo design The Blooming Brilliance Collective
    The logo for The Blooming Brilliance Collective is a bold, minimalist monogram formed from the stylised letters “TBBC”, stacked vertically in a clean black typeface. The design embraces modern simplicity and geometric balance, with each letter rendered in a uniform, sans-serif style that feels both strong and approachable. The design avoids ornamentation, reflecting a brand that is unapologetically direct, impactful, and rooted in clarity.…