I’m a dedicated graphic designer and former college athlete who loves fitness just as much as bold visuals. Born and raised in Southeast Florida, I studied in Savannah and spent time in California, but Florida has always felt like home. I bring energy, organization, and a friendly flair to every project, turning ideas into clean, compelling designs. My work blends apparel design, retail graphics, and branding for fitness studios across the country and overseas. I thrive on collaboration, balance a healthy lifestyle that informs my design choices, and believe that a smile and teamwork can elevate any brand.…

Heather Friend

I’m a dedicated graphic designer and former college athlete who loves fitness just as much as bold visuals. Born and raised in Southeast Florida, I studied in Savannah and spent time in California, but Florida has always felt like home. I bring energy, organization, and a friendly flair to every project, turning ideas into clean, compelling designs. My work blends apparel design, retail graphics, and branding for fitness studios across the country and overseas. I thrive on collaboration, balance a healthy lifestyle that informs my design choices, and believe that a smile and teamwork can elevate any brand.…

Available to hire

I’m a dedicated graphic designer and former college athlete who loves fitness just as much as bold visuals. Born and raised in Southeast Florida, I studied in Savannah and spent time in California, but Florida has always felt like home. I bring energy, organization, and a friendly flair to every project, turning ideas into clean, compelling designs.

My work blends apparel design, retail graphics, and branding for fitness studios across the country and overseas. I thrive on collaboration, balance a healthy lifestyle that informs my design choices, and believe that a smile and teamwork can elevate any brand.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Design Manager of Fitness at BDA
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations for fitness brands including Orangetheory, Anytime Fitness, Planet Fitness, The Bar Method, and Basecamp.
Retail Graphic and Apparel Designer at Orangetheory Fitness
January 1, 2020 - December 31, 2020
Design graphics for all apparel, email retail campaigns, web, promo, accessories and event logos and custom decorations.
Creative Director at Rubee Couture
January 1, 2015 - December 31, 2020
Head apparel designer for a multitude of boutique fitness studios across the country and overseas.
Freelance Graphic Designer at USA Triathlon
January 1, 2014 - December 31, 2017
Create brochures, logos and pamphlets for various events each year as needed.
Layout Designer at Transformation Treatment
January 1, 2013 - December 31, 2013
Maintain brand consistency throughout assorted marketing assets and materials needed for rehab programs.
Apparel and Print Designer at Whip Hockey
January 1, 2011 - December 31, 2011
Design and source all aspects of athletic apparel for women.
Graphic Design Manager of Fitness at Orangetheory, Anytime Fitness, Planet Fitness, The Bar Method, Basecamp
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations.
Graphic Design Manager of Fitness at Orangetheory Fitness; Anytime Fitness; Planet Fitness; The Bar Method; Basecamp
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations
Retail Graphic and Apparel Designer at Rubee Couture
January 1, 2015 - January 1, 2020
Design graphics for all apparel, email retail campaigns, web, promo, accessories and event logos and custom decorations
Graphic Design Manager of Fitness at Orangetheory / Anytime Fitness / Planet Fitness / The Bar Method / Basecamp
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations

Education

Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
Off-Campus Program at Savannah College of Art and Design (SCAD) - New York Off-Campus Program (Summer 2008)
January 1, 2008 - January 1, 2008
BDA at SCAD
January 1, 2020 - May 11, 2026
Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
Off-Campus Program at Savannah College of Art and Design (SCAD)
January 1, 2008 - May 11, 2026
Master of Arts in Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts in Graphic Design (BFA) at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
New York Off–Campus Program at SCAD
January 1, 2008 - May 11, 2026
Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
New York Off-Campus Program (SCAD) at Savannah College of Art and Design (SCAD) – New York
January 11, 2030 - June 1, 2008

Qualifications

BDA
January 1, 2020 - May 11, 2026
BDA
January 1, 2020 - May 13, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Manufacturing, Healthcare

Skills

Experience Level