Born and raised in South East Florida, with school experience in Savannah and time living in California, Heather brings a homegrown, energetic approach to design. She’s a former college athlete who loves training and maintaining a fit, healthy lifestyle, and she enjoys combining that drive with creativity and communication. Heather’s strengths include organizing, creating, and translating ideas into strong visual design—always with a friendly, upbeat flair. Her experience spans retail apparel and fitness branding, event graphics, social media assets, and custom studio decorations across multiple fitness and lifestyle brands.

heather friend

Born and raised in South East Florida, with school experience in Savannah and time living in California, Heather brings a homegrown, energetic approach to design. She’s a former college athlete who loves training and maintaining a fit, healthy lifestyle, and she enjoys combining that drive with creativity and communication. Heather’s strengths include organizing, creating, and translating ideas into strong visual design—always with a friendly, upbeat flair. Her experience spans retail apparel and fitness branding, event graphics, social media assets, and custom studio decorations across multiple fitness and lifestyle brands.

Available to hire

Born and raised in South East Florida, with school experience in Savannah and time living in California, Heather brings a homegrown, energetic approach to design. She’s a former college athlete who loves training and maintaining a fit, healthy lifestyle, and she enjoys combining that drive with creativity and communication.

Heather’s strengths include organizing, creating, and translating ideas into strong visual design—always with a friendly, upbeat flair. Her experience spans retail apparel and fitness branding, event graphics, social media assets, and custom studio decorations across multiple fitness and lifestyle brands.

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Language

English
Fluent

Work Experience

Graphic Design Manager of Fitness at Orangetheory / Anytime Fitness / Planet Fitness / The Bar Method / Basecamp
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations
Graphic Design Manager of Fitness at Orangetheory Fitness; Anytime Fitness; Planet Fitness; The Bar Method; Basecamp
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations
Graphic Design Manager of Fitness at Orangetheory, Anytime Fitness, Planet Fitness, The Bar Method, Basecamp
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations.
Retail Graphic and Apparel Designer at Orangetheory Fitness
January 1, 2020 - December 31, 2020
Design graphics for all apparel, email retail campaigns, web, promo, accessories and event logos and custom decorations.
Graphic Design Manager of Fitness at BDA
January 1, 2020 - Present
Design graphics for all apparel, email retail campaigns, web, promo, accessories, event logos and custom decorations for fitness brands including Orangetheory, Anytime Fitness, Planet Fitness, The Bar Method, and Basecamp.
Retail Graphic and Apparel Designer at Rubee Couture
January 1, 2015 - January 1, 2020
Design graphics for all apparel, email retail campaigns, web, promo, accessories and event logos and custom decorations
Creative Director at Rubee Couture
January 1, 2015 - December 31, 2020
Head apparel designer for a multitude of boutique fitness studios across the country and overseas.
Freelance Graphic Designer at USA Triathlon
January 1, 2014 - December 31, 2017
Create brochures, logos and pamphlets for various events each year as needed.
Layout Designer at Transformation Treatment
January 1, 2013 - December 31, 2013
Maintain brand consistency throughout assorted marketing assets and materials needed for rehab programs.
Apparel and Print Designer at Whip Hockey
January 1, 2011 - December 31, 2011
Design and source all aspects of athletic apparel for women.

Education

Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
Off-Campus Program at Savannah College of Art and Design (SCAD) - New York Off-Campus Program (Summer 2008)
January 1, 2008 - January 1, 2008
BDA at SCAD
January 1, 2020 - May 11, 2026
Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
Off-Campus Program at Savannah College of Art and Design (SCAD)
January 1, 2008 - May 11, 2026
Master of Arts in Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts in Graphic Design (BFA) at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
New York Off–Campus Program at SCAD
January 1, 2008 - May 11, 2026
Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 11, 2030 - January 1, 2009
New York Off-Campus Program (SCAD) at Savannah College of Art and Design (SCAD) – New York
January 11, 2030 - June 1, 2008
Master of Arts (MA), Graphic Design at Savannah College of Art and Design (SCAD)
January 1, 2008 - January 1, 2010
Bachelor of Arts (BFA), Graphic Design at Savannah College of Art and Design (SCAD)
January 1, 2005 - January 1, 2009
BDA (SCAD New York Off–Campus Program) at Savannah College of Art and Design (SCAD) - New York Off–Campus Program
January 1, 2008 - January 1, 2008

Qualifications

BDA
January 1, 2020 - May 11, 2026
BDA
January 1, 2020 - May 13, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Manufacturing, Healthcare