I'm a multidisciplinary UI designer, passionate about shaping thoughtful, human-centered solutions. I'm driven by curiosity, purpose, and integrity, and I thrive on transforming complex ideas into engaging visual experiences. Beyond design, you'll find me powering through push-pull workouts, unwinding with slice-of-life manga, and indulging in thrillers and true crime documentaries.

Holly Chen

I'm a multidisciplinary UI designer, passionate about shaping thoughtful, human-centered solutions. I'm driven by curiosity, purpose, and integrity, and I thrive on transforming complex ideas into engaging visual experiences. Beyond design, you'll find me powering through push-pull workouts, unwinding with slice-of-life manga, and indulging in thrillers and true crime documentaries.

Available to hire

I’m a multidisciplinary UI designer, passionate about shaping thoughtful, human-centered solutions. I’m driven by curiosity, purpose, and integrity, and I thrive on transforming complex ideas into engaging visual experiences.

Beyond design, you’ll find me powering through push-pull workouts, unwinding with slice-of-life manga, and indulging in thrillers and true crime documentaries.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
See more

Language

English
Fluent

Work Experience

Digital Designer at Playground Studio
August 1, 2024 - December 1, 2025
Drive diverse digital and print projects for leading property clients by blending thoughtful design, hands-on development, and seamless client collaboration. Co-designed ColourLab product customiser and filter systems for the rebranded Schiavello Furniture website, enhancing product visualization and user experience. Produced property-focused marketing collateral such as floorplans, specification schedules, sales presentations, and brochures supporting client sales strategies. Delivered comprehensive client training on Dato CMS usage, empowering clients like Schiavello and Omvivo to manage their own website content efficiently. Coordinated workflows among account managers, copywriters, and clients to meet same-day and rapid-turnaround project deadlines for print and web deliverables. Designed a high-fidelity website for Bigsy the Little Horse within 24 hours, adapting quickly to minimal briefing materials and accelerated timelines.
Interface Designer at Art Processors
April 1, 2023 - December 1, 2023
Developed the inaugural style guide for Mona’s mobile audio guide, The O, and designed new features for the guide and temporary exhibitions. Collaborated closely with project managers, content coordinators, designers, and iOS/Android developers to ensure smooth project delivery. Supported marketing design efforts, contributing to social media and Pladia promotional materials.
UX/UI Designer at Nura
March 1, 2021 - April 1, 2023
Rebranded and redesigned the user experience for Nura’s e-commerce website, collaborating closely with the creative director, visual designer, and lead software developer. Established the company’s first content management system (CMS) alongside the digital experience team. Adapted to evolving needs by supporting the transition from the initial CMS to a custom-built Webflow website, optimising for a smaller product range. Provided HTML & CSS support for marketing, sales, and customer experience teams; primarily responsible for setting up and designing accessible email marketing campaigns.
UX/UI Designer at Creative Thinking Institute
September 1, 2020 - March 1, 2021
Led the design system creation and redesigned the user experience for Regenemm®, a MedTech app, ahead of its minimum viable product (MVP) launch. Collaborated closely with a UX/UI designer, developers, psychologists and researchers to align design with user and technical needs.
UX/UI Designer at EY Sweeney
September 1, 2019 - September 1, 2020
Collaborated within the digital team under a senior designer to design and prototype responsive web apps for desktop, tablet, and mobile for internal and external EY clients. Worked closely with market researchers and conducted extensive user acceptance testing (UAT) across multiple devices and platforms.
Digital Designer at DisplaySweet
March 1, 2018 - August 1, 2019
Designed sales app interfaces for 20+ property projects across iPads, 2K/4K touchscreens, and Surface Studio devices. Created and managed digital assets, mentored team members in Sketch, and assisted with website front-end development. Developed user flows and personas, and conducted user interviews to inform design decisions.
Graphic Designer at CliniCloud
June 1, 2016 - November 1, 2017
Created branded icon library, illustrations, and digital assets while managing design guidelines documentation. Managed high-fidelity app prototypes using Sketch and Marvel App. Executed responsive redesigns for the company website and blog to optimise usability across devices. Performed image retouching and produced paper mock-ups to support design projects.
Freelance Designer / Illustrator at Freelance
February 1, 2018 - Present
Freelance design and illustration work for diverse clients including Date Of Birth (design agency), E2 (design collective), Cortical Labs, AIESEC and friends.

Education

Bachelor of Design (Communication Design) at RMIT University
January 1, 2013 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Education, Other