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I'm a UX lead with 12+ years of experience designing user-centered experiences across retail, fintech, and enterprise software. I’ve built products and design systems for global teams, shipping mobile and web experiences that simplify complex workflows. I frequently collaborate with product, engineering, and data teams to drive adoption and measurable business impact, especially across SEA, Europe, and LATAM. I'm passionate about improving user engagement, accessibility, and privacy in AI-assisted features, and I value lean startup thinking, continuous experimentation, and cross-functional mentorship to raise the bar for UX across organizations.…I'm a UX lead with 12+ years of experience designing user-centered experiences across retail, fintech, and enterprise software. I’ve built products and design systems for global teams, shipping mobile and web experiences that simplify complex workflows. I frequently collaborate with product, engineering, and data teams to drive adoption and measurable business impact, especially across SEA, Europe, and LATAM. I'm passionate about improving user engagement, accessibility, and privacy in AI-assisted features, and I value lean startup thinking, continuous experimentation, and cross-functional mentorship to raise the bar for UX across organizations.

Ka Yi Lo Kay

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I'm a UX lead with 12+ years of experience designing user-centered experiences across retail, fintech, and enterprise software. I’ve built products and design systems for global teams, shipping mobile and web experiences that simplify complex workflows. I frequently collaborate with product, engineering, and data teams to drive adoption and measurable business impact, especially across SEA, Europe, and LATAM. I'm passionate about improving user engagement, accessibility, and privacy in AI-assisted features, and I value lean startup thinking, continuous experimentation, and cross-functional mentorship to raise the bar for UX across organizations.…I'm a UX lead with 12+ years of experience designing user-centered experiences across retail, fintech, and enterprise software. I’ve built products and design systems for global teams, shipping mobile and web experiences that simplify complex workflows. I frequently collaborate with product, engineering, and data teams to drive adoption and measurable business impact, especially across SEA, Europe, and LATAM. I'm passionate about improving user engagement, accessibility, and privacy in AI-assisted features, and I value lean startup thinking, continuous experimentation, and cross-functional mentorship to raise the bar for UX across organizations.

Available to hire

I’m a UX lead with 12+ years of experience designing user-centered experiences across retail, fintech, and enterprise software. I’ve built products and design systems for global teams, shipping mobile and web experiences that simplify complex workflows. I frequently collaborate with product, engineering, and data teams to drive adoption and measurable business impact, especially across SEA, Europe, and LATAM.

I’m passionate about improving user engagement, accessibility, and privacy in AI-assisted features, and I value lean startup thinking, continuous experimentation, and cross-functional mentorship to raise the bar for UX across organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Product/UX Designer Consultant at Wisy

September 1, 2025 - November 3, 2025

Lead mobile and web UX for retail execution workflows: shelf audits, image recognition, AI result review, issue resolution, and manager dashboards. Design workflows for photo capture, AI results review, planogram/compliance checks, and workflow automation (assign, follow-up, confirm fixes). Create store/brand summaries, alerts, and data visualizations to support field operations and category management. Localized experiences for SEA, Europe, and LATAM; collaborate with regional accounts on onboarding/inventory and operational nuances. Partner with Customer Success and Pre-sales to produce rapid RFP demos and tailored walkthroughs. Maintain the design system and engineering handoff patterns; ensure offline-first patterns and WCAG accessibility in field environments; advocate for privacy/compliance in AI-assisted features. Cross-functional collaboration with PM, Engineering, and Data with clear acceptance criteria.

UX Lead at Go Beyond Group

April 1, 2023 - November 3, 2025

Define lifecycle flows (onboarding → activation → engagement → re-engagement); redesign navigation, deal cards, wallet, checkout, Link Card, gift cards, and category flyers. Drive experimentation (usability testing, AB testing), information architecture, UX writing, and personalization. Build and maintain the design system (Figma components, tokens) for efficient engineering handoff and design ops. Lead cross-functional rituals with Product, Engineering, Marketing; incorporate WCAG accessibility, internationalization (i18n/L10n). Collaborate with regional accounts for scalable UX improvements.

UX Designer at CI&T

November 30, 2023 - November 30, 2023

Johnson & Johnson (Medical Devices): Built scalable screen flows based on an established design system and approved user journeys; partnered with the client’s in-house design team to maintain consistency, accessibility, and compliance across platforms. Culligan — E-commerce Revamp: Led discovery workshops; translated business needs into UX requirements; created design system (Figma components, variants, tokens) and delivered weekly screens for engineering in an Agile/Scrum cadence. Produced wireframes, interactive prototypes, and UX specs; contributed to shared libraries and engineering handoff. Drove shareable design artifacts and collaboration across PM/Engineering.

Senior UX Designer at Banco General

November 30, 2021 - November 30, 2021

eBanking focus: Led product design for mobile banking and web features (payments, transfers, account services) with clear flows, state management, and trust-building UX writing. Digitized onboarding/KYC for credit cards and accounts in partnership with Compliance/Security. Built and maintained UI kits/design systems (Figma components, tokens) to standardize patterns across squads. Planned and executed user research, usability testing, and UAT; translated findings into interaction patterns and content.

Senior Product Designer at Banco General

October 31, 2019 - October 31, 2019

Redesigned the credit card application and acquisition funnel using IA, progressive disclosure, and improved error/edge states. Defined event taxonomy and analytics tagging with PM/Engineering to inform experiments and roadmaps. Created artifacts for experiments (flow options, copies, success criteria) and coordinated releases with Marketing and Risk. Maintained pattern libraries and documentation to ensure consistency across web/mobile touchpoints.

UX Analyst at Banco Istmo

February 28, 2018 - February 28, 2018

Nequi expansion: Localized Nequi (P2P payments) from Colombia to Panama with user-centered design and bilingual content (ES/PT). Conducted research, prototyping, usability testing, and UAT; adapted flows for iOS/Android conventions and KYC/AML requirements. Authored design guidelines (IA, interaction patterns, accessibility, error handling) and coordinated cross-border stakeholders. Collaborated with Engineering, Product, and Legal/Compliance to ship secure, intuitive payment experiences.

UX Designer at Ogilvy & Mather

December 31, 2013 - December 31, 2013

Supported Red Design team’s UX/UI direction for brand activations and micro-sites; produced wireframes, interaction specs, and concepts. Collaborated with creatives, strategists, and developers to align information architecture, visuals, and feasibility. Contributed to multi-brand campaigns (e.g., One Landmark × Pernod Ricard) and digital strategy work for clients like The Economist, La Prairie, and Tudor.

UX Designer at Kaixin Group (Kai Xin 001)

August 31, 2012 - August 31, 2012

HCI Designer focusing on social platform features across web/mobile: interface design, interaction patterns, and IA. Conducted usability testing and produced UI specs; documented handoffs in English/Chinese; collaborated across product/engineering for releases.

UX Designer at DigitsLBi

September 30, 2013 - September 30, 2013

Localized and launched Nequi-like initiatives (Panama) with bilingual content; led research, prototyping, usability testing, and UAT; created design guidelines (IA, interaction patterns, accessibility, error handling) and coordinated cross-border stakeholders. Collaborated with Engineering, Product, and Legal/Compliance to deliver secure, intuitive experiences.