Available to hire
I’m Kay Kay Lo, a product designer based in Toronto with 12+ years of experience shaping B2B/B2C SaaS and fintech products. I specialize in consumer-grade mobile experiences, scalable design systems, and data-driven product strategy. I love turning ambiguous problems into shipped, measurable outcomes.
I thrive in React Native ecosystems, coach designers, work closely with PM/Eng/Marketing, and explore AI-assisted workflows to accelerate discovery and quality. I enjoy driving end-to-end initiatives, building cross-functional partnerships, and advancing design operations to support faster, more impactful product development.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Product/UX Designer Consultant at Wisy
September 1, 2025 - November 3, 2025Lead mobile and web UX for retail execution workflows: shelf audits, image recognition, AI result review, issue resolution, and manager dashboards. Design workflows for photo capture, AI results review, planogram/compliance checks, and workflow automation (assign, follow-up, confirm fixes). Create store/brand summaries, alerts, and data visualizations to support field operations and category management. Localized experiences for SEA, Europe, and LATAM; collaborate with regional accounts on onboarding/inventory and operational nuances. Partner with Customer Success and Pre-sales to produce rapid RFP demos and tailored walkthroughs. Maintain the design system and engineering handoff patterns; ensure offline-first patterns and WCAG accessibility in field environments; advocate for privacy/compliance in AI-assisted features. Cross-functional collaboration with PM, Engineering, and Data with clear acceptance criteria.
UX Lead at Go Beyond Group
April 1, 2023 - November 3, 2025Define lifecycle flows (onboarding → activation → engagement → re-engagement); redesign navigation, deal cards, wallet, checkout, Link Card, gift cards, and category flyers. Drive experimentation (usability testing, AB testing), information architecture, UX writing, and personalization. Build and maintain the design system (Figma components, tokens) for efficient engineering handoff and design ops. Lead cross-functional rituals with Product, Engineering, Marketing; incorporate WCAG accessibility, internationalization (i18n/L10n). Collaborate with regional accounts for scalable UX improvements.
UX Designer at CI&T
November 30, 2023 - November 30, 2023Johnson & Johnson (Medical Devices): Built scalable screen flows based on an established design system and approved user journeys; partnered with the client’s in-house design team to maintain consistency, accessibility, and compliance across platforms. Culligan — E-commerce Revamp: Led discovery workshops; translated business needs into UX requirements; created design system (Figma components, variants, tokens) and delivered weekly screens for engineering in an Agile/Scrum cadence. Produced wireframes, interactive prototypes, and UX specs; contributed to shared libraries and engineering handoff. Drove shareable design artifacts and collaboration across PM/Engineering.
Senior UX Designer at Banco General
November 30, 2021 - November 30, 2021eBanking focus: Led product design for mobile banking and web features (payments, transfers, account services) with clear flows, state management, and trust-building UX writing. Digitized onboarding/KYC for credit cards and accounts in partnership with Compliance/Security. Built and maintained UI kits/design systems (Figma components, tokens) to standardize patterns across squads. Planned and executed user research, usability testing, and UAT; translated findings into interaction patterns and content.
Senior Product Designer at Banco General
October 31, 2019 - October 31, 2019Redesigned the credit card application and acquisition funnel using IA, progressive disclosure, and improved error/edge states. Defined event taxonomy and analytics tagging with PM/Engineering to inform experiments and roadmaps. Created artifacts for experiments (flow options, copies, success criteria) and coordinated releases with Marketing and Risk. Maintained pattern libraries and documentation to ensure consistency across web/mobile touchpoints.
UX Analyst at Banco Istmo
February 28, 2018 - February 28, 2018Nequi expansion: Localized Nequi (P2P payments) from Colombia to Panama with user-centered design and bilingual content (ES/PT). Conducted research, prototyping, usability testing, and UAT; adapted flows for iOS/Android conventions and KYC/AML requirements. Authored design guidelines (IA, interaction patterns, accessibility, error handling) and coordinated cross-border stakeholders. Collaborated with Engineering, Product, and Legal/Compliance to ship secure, intuitive payment experiences.
UX Designer at Ogilvy & Mather
December 31, 2013 - December 31, 2013Supported Red Design team’s UX/UI direction for brand activations and micro-sites; produced wireframes, interaction specs, and concepts. Collaborated with creatives, strategists, and developers to align information architecture, visuals, and feasibility. Contributed to multi-brand campaigns (e.g., One Landmark × Pernod Ricard) and digital strategy work for clients like The Economist, La Prairie, and Tudor.
UX Designer at Kaixin Group (Kai Xin 001)
August 31, 2012 - August 31, 2012HCI Designer focusing on social platform features across web/mobile: interface design, interaction patterns, and IA. Conducted usability testing and produced UI specs; documented handoffs in English/Chinese; collaborated across product/engineering for releases.
UX Designer at DigitsLBi
September 30, 2013 - September 30, 2013Localized and launched Nequi-like initiatives (Panama) with bilingual content; led research, prototyping, usability testing, and UAT; created design guidelines (IA, interaction patterns, accessibility, error handling) and coordinated cross-border stakeholders. Collaborated with Engineering, Product, and Legal/Compliance to deliver secure, intuitive experiences.
UX Lead at GoBeyond Group
April 1, 2023 - November 1, 2025Directed web and product experiences across loyalty, marketplace, and gift-card flows; unified brand, copy, and UI. Built a component library with Tailwind and React, partnered with marketing on thought leadership and campaign templates for faster go-to-market. Led end-to-end initiatives from framing to governance and delivery.
UX Designer at CI&T
May 1, 2022 - November 1, 2023Designed UX for Enterprise Medical Devices and E‑commerce experiences, collaborating closely with product, engineering, and marketing to deliver data-driven, scalable solutions.
Senior UX Designer at Banco General
October 1, 2019 - November 1, 2021Led onboarding, KY/C, credit acquisition, and servicing. Established first-brand voice, analytics taxonomy, and experimentation rails to inform content strategy and product decisions.
Senior Product Designer at Banco General
February 1, 2018 - October 1, 2019Redesigned the application funnel with progressive disclosure and stateful guidance; authored event taxonomy for measurement and iteration.
UX Analyst at Banco General
October 1, 2016 - February 1, 2018Localized digital banking experiences; managed usability specs, evaluations, and executive-ready documentation for alignment and approvals.
UX Designer (Red Design Team) at Ogilvy & Mather
September 1, 2013 - December 1, 2013Supported UX/UI direction for brand activations and micro-sites; produced wireframes, user flows, interaction specs, and design assets for campaigns.
UX Designer at DigitasLBi
August 1, 2012 - September 1, 2013Designed wireframes, user flows, IA, and interaction specs for landmark campaigns; prototyped onboarding, game loops, and UI states for mobile apps.
HCI Designer at Kaixin001
June 1, 2012 - August 1, 2012Designed social platform features across web/mobile, conducted usability testing, and authored UI specs and documentation.
UX Designer at One Landmark × Pernod Ricard
August 1, 2012 - September 1, 2013Contributed to multi-brand activations (micro-sites, offer flows, vouchers, event RSVP) and APAC digital strategy for campaigns including The Economist, La Prairie, and Tudor; produced design guidelines and documentation to support engineering handoff.
Education
Higher Diploma at Hong Kong Polytechnic University
January 1, 2009 - January 1, 2011Diploma at Chu Hai College of Higher Education
January 1, 2004 - January 1, 2006Higher Diploma, Multimedia Design & Technology at The Hong Kong Polytechnic University
January 1, 2009 - January 1, 2011Diploma, Computer Science at Chu Hai College of Higher Education
January 1, 2004 - January 1, 2006Qualifications
Nike Hong Kong "Own the Night" Gold Award - Best Integration of Mobile
January 1, 2014 - January 5, 2026Pocket Intel Web Application, Gold Mob-Ex Award
January 1, 2014 - January 5, 2026Intel Consumer Website, Interactive Media Awards
January 1, 2014 - January 5, 2026Industry Experience
Financial Services, Retail, Software & Internet, Media & Entertainment, Healthcare, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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